Misk Foundation signs MoU with Hub71 to foster startups

Shaima Hamidaddin, executive manager of the Misk Global Forum, and Mahmoud Adi, CEO of Hub71, sign MoU to create a more dynamic market for startups in Saudi Arabia and the UAE. (Photo/Supplied)
Updated 14 November 2019
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Misk Foundation signs MoU with Hub71 to foster startups

  • MoU outlines ways to create a more dynamic market for startups in Saudi Arabia and the UAE

RIYADH: The Misk Foundation on Wednesday signed a memorandum of understanding (MoU) with Hub71, Abu Dhabi’s global tech ecosystem.

The MoU was signed during the three-day Misk Global Forum in Riyadh, and outlines steps toward creating a more dynamic market for startups in Saudi Arabia and the UAE.

“At Misk, we’re committed to empowering as many young people around the world to realize their potential in the future economy,” said Shaima Hamidaddin, executive manager of the forum.

At Misk, we’re committed to empowering as many young people around the world to realize their potential in the future economy.

At Misk, we’re committed to empowering as many young people around the world to realize their potential in the future economy.

Shaima Hamidaddin, executive manager of the Misk Global Forum

“A vital part of that is supporting innovative entrepreneurship and exciting founder-led ideas. This strategic MoU with Hub71 will allow us to create a more open and dynamic environment for these startups and others in the future, to grow, flourish and succeed.”

Mahmoud Adi, CEO of Hub71, said the MoU “means that Hub71 startups will have better access to the flourishing Saudi market. It also opens up a world of possibilities between two aligned ecosystems looking to develop a more collaborative approach to sharing market insights, investor relationships, strategic partnerships as well as co-working spaces.”

The MoU outlines steps toward building a larger shared ecosystem aimed at helping startups access the UAE and Saudi markets by offering shared in-market business development insights, introductions to investors, and mentor networks and strategic partnerships; business services and mentorship from local and international experts; and access to a close-knit community and ecosystem that support entrepreneurs. 

Meanwhile, Hub71 was named the UAE’s national organizer for the Entrepreneurship World Cup (EWC) 2020, which is an integral part of the Misk Global Forum.

Hub71 startups will have better access to the flourishing Saudi market. It also opens up a world of possibilities between two aligned ecosystems looking to develop a more collaborative approach to sharing market insights.

Mahmoud Adi, CEO of Hub71

The EWC is a global startup and pitch competition. Winners will have the chance to be shortlisted for the Hub71 Incentive Program.

“We’ll be on the hunt for UAE’s best startups from each of the … seven emirates and proudly showcasing the winning ideas to represent ‘Team UAE’ at the EWC 2020 next November,” Adi said. 

The EWC’s inaugural 2019 edition has attracted entries from over 100,000 entrepreneurs, across various sectors, from 187 countries.

Entrants are competing to win cash prizes, global mentorship and support services, as well as the chance to relocate to Abu Dhabi for the Hub71 Incentive Program, which includes up to 100 percent subsidized living, office space and health care for two years.


‘Masterpieces of Saudi Orchestra’ shine at Maraya in AlUla

The “Masterpieces of Saudi Orchestra” concert opened at Maraya Concert Hall in AlUla on Thursday. (Supplied)
Updated 23 January 2026
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‘Masterpieces of Saudi Orchestra’ shine at Maraya in AlUla

  • The concert on its opening night presented a seamless artistic journey, where orchestral works met Saudi musical identity
  • It underlined the Music Commission’s aim to present Saudi artistry at a high professional level

RIYADH: The “Masterpieces of Saudi Orchestra” concert opened at Maraya Concert Hall in AlUla on Thursday under the patronage of the Kingdom’s Minister of Culture and Chairman of the board of the Music Commission Prince Bader bin Abdullah.

Organized by the Music Commission, the concert on its opening night presented a seamless artistic journey, where orchestral works met Saudi musical identity.

The Saudi National Orchestra and Choir, conducted by Maestro Hani Farhat, led audiences through carefully curated pieces reflecting heritage and modern creativity.

The repertoire combined traditional influences with orchestral scoring, offering listeners heritage-based compositions alongside recent arrangements.

Regional rhythms and layered musical textures were used to echo the Kingdom’s history, while pieces rooted in Saudi classical music tradition connected audiences with familiar cultural references in a fresh format.

The concert underlined the Music Commission’s aim to present Saudi artistry at a high professional level.

The series seeks to honor national heritage while encouraging contemporary artistic engagement, and its growing local and international presence was highlighted throughout the evening.

The program also featured a visual dimension led by the Theater and Performing Arts Commission, which staged live performances of Saudi folk arts. 

Audiences saw presentations of Samri, Dahha, Rafeihi, Yanbawi, Zair and Khabeeti, synchronized with the orchestra to create one integrated artistic experience.

These folk elements were arranged to complement the orchestral sound, reinforcing the richness and variety of Saudi cultural identity. The combination of music and movement aimed to show how traditional forms can engage with large-scale concert settings while retaining their historical character and community roots.

This performance is an extension of the series of successes achieved by the Saudi Orchestra’s masterpieces both locally and internationally, and reaffirms the Music Commission’s commitment to showcasing Saudi music in its finest form.