KAUST hosts 96 startups for Misk challenge

Designed exclusively for the Entrepreneurship World Cup finalists, the KAUST bootcamp was packed with intensive mentor-led pitch sessions, industry meetings, and an overview of local market opportunities.
Updated 13 November 2019
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KAUST hosts 96 startups for Misk challenge

King Abdullah University of Science and Technology (KAUST) hosted 96 Entrepreneurship World Cup (EWC) finalists from 64 countries between Nov. 8 and Nov. 11 at its entrepreneurship bootcamp as part of its partnership with the Misk Global Forum (MGF).
KAUST hosted the global finalists on its campus near Jeddah to take part in a training program designed to further prepare them for the EWC global finals at the MGF in Riyadh from Nov. 12-14.
The EWC is the world’s largest startup competition, with over 100,000 applicants from 185 countries. Of the 100 global finalists, six are from Saudi Arabia: Sadeem, Faheem, Cura, Dhad, Red Sea Farms and UnitX. All were founded by graduates of KAUST’s entrepreneurship programs, including the TAQADAM and 9/10ths accelerators.
“As an international university, we strive to build bridges with the brightest minds from around the world, and we are very excited to partner with Misk for the Entrepreneurship World Cup and welcome startups to our campus from over 64 countries,” said Tony Chan, president of KAUST.
Saudi Arabia presents an extraordinary opportunity for startups interested in accessing the MENA market and tapping into KAUST’s unique ecosystem focused on finding solutions to the world’s most pressing challenges in food, water, energy and the environment.”
The KAUST-Misk partnership aims to advance Saudi Arabia’s ambitious economic transformation goals by attracting cutting-edge, impactful startups and top entrepreneurial talent to the Kingdom.

FASTFACT

The Entrepreneurship World Cup is the world’s largest startup competition, with over 100,000 applicants from 185 countries. It is conducted by the Misk Global Forum in partnership with the Global Entrepreneurship Network, alongside local and regional partners.

Shaima Hamidaddin, executive manager of MGF, said: “The EWC global finalists represent the cream of international startup talent. We’re looking forward to seeing the entrepreneurs reach even greater heights thanks to the bootcamp ahead of the finals at the Misk Global Forum. Our partnership with KAUST is part of our commitment to working with top international leaders in innovation, training, and development to achieve our global mission of empowering young people to thrive in the knowledge economy.”
Designed exclusively for the EWC finalists, the KAUST bootcamp was packed with intensive mentor-led pitch sessions, industry meetings, and an overview of local market opportunities. The university is also offering selected finalists priority spin-in access to its newly launched soft-landing program. Startups who join the program will also have access to KAUST’s world-class labs and office space, top advisory and mentorship, the Entrepreneur-in-Residence program, vibrant community life, and MENA market and industry networks.
The EWC global finals will see winners receiving life-changing prizes, support, and opportunities. The EWC is conducted by the Misk Global Forum in partnership with the Global Entrepreneurship Network (GEN), alongside local and regional partners.


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Updated 14 January 2026
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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.