Ahmed Al-Mehmadi is the executive director of communications at Saudi Arabia’s General Entertainment Authority (GEA).
He has been working with the GEA since February 2018. Al-Mehmadi has a vast experience in marketing. Before joining the GEA, he worked in various key positions in Nadec Foods. During his over a decade-long association with Nadec, which he joined as a senior brand manager in 2007, Al-Mehmadi climbed the corporate ladder by proving to be a result-oriented professional.
Al-Mehmadi also worked as a property portfolio coordinator with Eimar Arabia from April 2005 to July 2007.
He obtained a bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals (KFUPM), Dhahran. During his studies, he worked as a trainee at Unilever Arabia and was later appointed Unilever campus coordinator at KFUPM.
Since the announcement of the Saudi Vision 2030, the Kingdom is taking various steps to diversify its economy with a focus on boosting entertainment and leisure activities in the country.
The GEA is playing an active role to achieve the goals set in Vision 2030 by organized a range of different events across the Kingdom.
Commenting on the activities at Riyadh Season, Al-Mehmadi said: “It is such an exciting time for the Kingdom, as we not only open our doors to an increasing array of world-class entertainment options, but also witness the enthusiasm with which it is embraced by our residents.”
Ahmed Al-Mehmadi, executive director of communications at Saudi Arabia’s General Entertainment Authority
Ahmed Al-Mehmadi, executive director of communications at Saudi Arabia’s General Entertainment Authority
- Since the announcement of the Saudi Vision 2030, the Kingdom is taking various steps to diversify its economy with a focus on boosting entertainment and leisure activities in the country
Over 17,000 inspections conducted in Madinah ahead of Ramadan
- Ongoing operational plan involves more than 5,700 personnel, supported by over 1,230 pieces of equipment and machinery
- Work is focusing on health and commercial inspection tours - raising compliance levels with regulatory requirements
RIYADH: The Ministry of Municipalities and Housing, represented by the Madinah Regional Municipality, has intensified field and operational preparations to improve service readiness and ensure uninterrupted services for visitors to the holy city during Ramadan, which began Wednesday.
The ongoing operational plan involves more than 5,700 personnel, supported by over 1,230 pieces of equipment and machinery, reflecting the scale of the preparations and the municipality’s capacity to manage the expected crowds and increased activity.
The work is focusing on health and commercial inspection tours, raising compliance levels with regulatory requirements, and boosting oversight of activities related to public health and food safety to ensure a safe and healthy environment, reported the Saudi Press Agency.
The ministry has conducted more than 13,000 inspections targeting health-related activities and nearly 4,000 covering commercial activities.
In addition, 8,000 food and water samples are being collected to verify compliance with approved health standards, as part of an integrated inspection system based on precise performance indicators.
The ministry has enhanced the readiness of emergency teams by implementing 12 alternative plans to ensure rapid response to emergencies and the continued efficient delivery of municipal services during peak times through its executive arm, Madinah Municipality.










