CAIRO: Egypt’s Ministry of Tourism has collaborated with CNN to produce and air a short film about Kemetic yoga to highlight wellness tourism in the country.
Kemetic yoga is a blend of physical movements, meditation and controlled breathing.
The three-minute film was shot in Luxor and follows Sarah Wesley, a certified Kemetic yoga instructor.
“The origins of Kemetic yoga started in the land called Kemit and Kemit is the ancient name of Egypt,” Wesley said.
Egyptian temples have wall carvings which play a major role in the development of Kemitic yoga, along with the study and interpretations of hieroglyphic texts on the subject.
Wesley practices yoga mainly at Karnak Temple, which she described as being full of powerful and peaceful energy.
The practice mainly targets people who want to discover more about themselves and those who wish to expand their consciousness.
“I hope that the future of Kemetic yoga can reach as many people as possible,” Wesley said.
This type of yoga is different to others, as it focuses on breathing rather than poses.
Breathing is a significant aspect in all forms of yoga but with Kemetic yoga it is enhanced and highlighted. It is also much slower than other forms of yoga.
Kemetic yoga is more than imitating the poses of the gods which have remained eternal due to the carvings on the temple walls. It is a philosophy that aims for self-development.
Kemetic yoga aims to showcase a different side of tourism in Egypt. The film, “Yoga in Egypt,” is one aspect of a partnership between CNN and the ministry, which has launched an international tourism campaign.
The campaign aims to promote tourism in Egypt by showcasing the country in a different light and changing perceptions about it.
Last month the ministry said it was working with social media influencers to promote Egypt as a travel destination, Al-Ahram newspaper reported.