Riyadh Season Boulevard zone opens with spectacular parade

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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire. (Twitter/@djcarnage)
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The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire. (Twitter/@djcarnage)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
Updated 18 October 2019

Riyadh Season Boulevard zone opens with spectacular parade

  • The Riyadh parade is thought to be the biggest parade in Kingdom to date

RIYADH: More than 1,500 performers and 25 floats took part in a parade and carnival on Thursday night that officially launched Riyadh Season’s Boulevard zone. The crowds that gathered for the fun-packed event were also treated to motorcycle displays, fireworks and other surprises.

The Boulevard lit up at 9 p.m. for the start of the 90-minute event, which featured some of the international artists who will perform as part of Riyadh Season. Afterwards, the zone’s food and drink outlets, outdoor cinema and fountain shows officially opened.

The audience watched the parade, performances and displays from specially constructed stands. Food trucks offered a selection of tasty snacks, and organizers also provided prayer rooms, toilets, first-aid stations and other facilities.

 

GEA president Turki Al-Sheikh gave an opening speech: “Our dearest people, in the beginning of this season, we welcome you and our guests in Riyadh.

“I want to share a story with you all; once upon a time, I was from a middle-class family. My mother and father would gather both their salaries to have us travel to see the world, and then we would stay in Riyadh for a year. These were our capabilities (at the time) and there was nothing to do in Riyadh. Who would've thought that we’d see all of this in Riyadh, and in our beloved country?

“This wouldn't have been possible without -of course Allah first- a person who has the qualities and vision of Crown Prince Mohammed bin Salman.”

He tweeted: “Riyadh traffic police estimated we have exceeded 600K which means ten times the capacity.”

In addition to the opening-night festivities, the Boulevard zone, which covers 400,000 square meters, will host a wide range of entertainment options and activities for all ages, including the outdoor cinema, restaurants, and sports, music and theatrical events. It has three main venues: The 22,000-seat Mohammed Abdu Theater, the 6,000-seat Abu Bakr Salem Theater, and the 2,000-seat Baker Al-Sheddi Theater.

The parade is just one of more than 100 events featuring local, regional and international performers taking place during the Riyadh Season festival, which continues until mid-December at 12 zones across the city: the Boulevard; the Front; Riyadh Car Show; Winter Wonderland; Riyadh Stadiums; the Diplomatic Quarter; Al-Muraba’a; Al-Malaz; Wadi Namar; Nabd Al-Riyadh; Riyadh Safari; and Riyadh Sahara. It has been organized with the support of Turki Al-Sheikh, chairman of the General Entertainment Authority and president of Riyadh Season.

The ambitious 2019 Saudi Seasons initiative, the first of its kind in the region, was launched in February and includes 11 local seasons covering most parts of the Kingdom. Designed to promote the fledgling Saudi entertainment sector and boost tourism, it is attracting some of the biggest names in world entertainment.

The Riyadh parade is thought to be the biggest parade in Kingdom to date. It follows a folklore parade at the Mawtni (My Nation) cultural event in Yanbu to mark Saudi National Day this year, and a parade during the Jeddah Season festivities in the city’s Obhur district.

The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire and performed his successful electronic show.

The musician also took to Twitter to celebrate the night and how he had had a hand in “making history,” tweeting: “A huge thank you to @Turki_alalshikh  ..... what you did for your country last night... was so special... thank you for having me... we made history.”


New board of directors for Saudi Arabia's Qiddiya Investment Co.

Updated 50 min 12 sec ago

New board of directors for Saudi Arabia's Qiddiya Investment Co.

  • The PIF launched the Qiddiya project as an entertainment, sports and arts destination with more than 300 facilities

RIYADH: The Saudi Public Investment Fund (PIF) has approved a new board of directors for Qiddiya Investment Co. (QIC).

Crown Prince Mohammed bin Salman will head the new board. 

It consists of Prince Abdul Aziz bin Turki Al-Faisal, Prince Turki bin Hathloul bin Abdul Aziz, Prince Badr bin Abdullah bin Farhan, Majid bin Abdullah Al-Hogail, Ahmed bin Aqeel Al-Khatib, Eng. Ibrahim bin Mohammed Al-Sultan, Fahd bin Abdulmohsen Al-Rasheed, Eng. Faisal Bafarat, and Dr. Rakan Al-Harthy.

The PIF launched the Qiddiya project as an entertainment, sports and arts destination with more than 300 facilities particularly aimed at Saudi youth. 

It will occupy an area of 334 square kilometers west of Riyadh. 

The PIF hopes it will contribute to diversifying the Saudi economy, in line with Saudi Vision 2030.

In 2017, the PIF announced its 2018-2020 program —  one of 12 programs designed to help achieve Saudi Vision 2030 —  outlining its plans to contribute to the diversification of the economy and transform the Kingdom into a hub for international investment by next year. 

The goal was to raise the value of its managed assets to over $400 billion by 2020.

The PIF is the Kingdom’s main investment arm, and its goal is to become one of the largest and most influential sovereign wealth funds in the world. 

To achieve that, it is, according to a statement, “working to establish a diversified portfolio in accordance with the highest international standards by investing in attractive and long-term opportunities in various sectors and assets locally and internationally.”

It invests in four main areas: Saudi companies, real estate, Saudi mega-projects, and “promising sectors.”