Riyadh Season Boulevard zone opens with spectacular parade

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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
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The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire. (Twitter/@djcarnage)
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The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire. (Twitter/@djcarnage)
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More than 1,500 performers and 25 floats took part in a parade and carnival on Oct. 17, 2019 that officially launched Riyadh Season’s Boulevard zone. (Photo credit: Made in Saudi Films)
Updated 18 October 2019
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Riyadh Season Boulevard zone opens with spectacular parade

  • The Riyadh parade is thought to be the biggest parade in Kingdom to date

RIYADH: More than 1,500 performers and 25 floats took part in a parade and carnival on Thursday night that officially launched Riyadh Season’s Boulevard zone. The crowds that gathered for the fun-packed event were also treated to motorcycle displays, fireworks and other surprises.

The Boulevard lit up at 9 p.m. for the start of the 90-minute event, which featured some of the international artists who will perform as part of Riyadh Season. Afterwards, the zone’s food and drink outlets, outdoor cinema and fountain shows officially opened.

The audience watched the parade, performances and displays from specially constructed stands. Food trucks offered a selection of tasty snacks, and organizers also provided prayer rooms, toilets, first-aid stations and other facilities.

 

GEA president Turki Al-Sheikh gave an opening speech: “Our dearest people, in the beginning of this season, we welcome you and our guests in Riyadh.

“I want to share a story with you all; once upon a time, I was from a middle-class family. My mother and father would gather both their salaries to have us travel to see the world, and then we would stay in Riyadh for a year. These were our capabilities (at the time) and there was nothing to do in Riyadh. Who would've thought that we’d see all of this in Riyadh, and in our beloved country?

“This wouldn't have been possible without -of course Allah first- a person who has the qualities and vision of Crown Prince Mohammed bin Salman.”

He tweeted: “Riyadh traffic police estimated we have exceeded 600K which means ten times the capacity.”

In addition to the opening-night festivities, the Boulevard zone, which covers 400,000 square meters, will host a wide range of entertainment options and activities for all ages, including the outdoor cinema, restaurants, and sports, music and theatrical events. It has three main venues: The 22,000-seat Mohammed Abdu Theater, the 6,000-seat Abu Bakr Salem Theater, and the 2,000-seat Baker Al-Sheddi Theater.

The parade is just one of more than 100 events featuring local, regional and international performers taking place during the Riyadh Season festival, which continues until mid-December at 12 zones across the city: the Boulevard; the Front; Riyadh Car Show; Winter Wonderland; Riyadh Stadiums; the Diplomatic Quarter; Al-Muraba’a; Al-Malaz; Wadi Namar; Nabd Al-Riyadh; Riyadh Safari; and Riyadh Sahara. It has been organized with the support of Turki Al-Sheikh, chairman of the General Entertainment Authority and president of Riyadh Season.

The ambitious 2019 Saudi Seasons initiative, the first of its kind in the region, was launched in February and includes 11 local seasons covering most parts of the Kingdom. Designed to promote the fledgling Saudi entertainment sector and boost tourism, it is attracting some of the biggest names in world entertainment.

The Riyadh parade is thought to be the biggest parade in Kingdom to date. It follows a folklore parade at the Mawtni (My Nation) cultural event in Yanbu to mark Saudi National Day this year, and a parade during the Jeddah Season festivities in the city’s Obhur district.

The parade had a special surprise; the appearance of DJ Carnage who took to the stage dressed in complete Saudi attire and performed his successful electronic show.

The musician also took to Twitter to celebrate the night and how he had had a hand in “making history,” tweeting: “A huge thank you to @Turki_alalshikh  ..... what you did for your country last night... was so special... thank you for having me... we made history.”


‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

“The Joshie-Man” and his father Dan Harris in the courtyard of the Prophet’s Mosque in Madinah. (Supplied)
Updated 02 February 2026
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‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

  • Dan said he was very impressed by Saudi hospitality and that his family was warmly welcomed
  • He said being in Madinah exposed him to the true diversity of Islam

LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.

Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.

The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.

Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.

On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.

“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.

Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.

“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.

“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”

Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”

He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”

Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”