TheFace: Sarah Al-Jindan, Saudi software engineer

Sarah Al-Jindan. (AN photo by Ziyad Alarfaj)
Updated 04 October 2019
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TheFace: Sarah Al-Jindan, Saudi software engineer

  • Sarah Al-Jindan is a senior front-end engineer at Seera Group, a leading Saudi travel, and tourism company

Empathy is much stronger than sympathy — it leads towards compassion. Where you do more than a donation, you give up your time to help others who need you. 

This is something I learned from joining the volunteering world at a young age. My sisters and I were part of a big community in the city of Alkhobar because of my mother’s charitable and philanthropic work. She is the director of the Orphans Sponsorship Department at Fatat Alkhaleej Society. This experience not only gave me a strong work ethic but also made me more understanding of others.

My father is a retired doctor and university director. Both of my parents are role models, and they planted robust ethics in our minds as we were growing up.

Most of my family members work in the health sector, and that set the bar high. Everyone assumed I’d follow in the footsteps of my family but I chose a different path for myself, finding a passion for computers.

Thankfully, I have been blessed with the best support system anyone could ask for, my parents and siblings. I am the youngest in the family, and I would not be where I am right now without them, they are my backbone. I consider myself very lucky and aim to always make them proud of what I do.

I would love to start a software solution business back in Saudi Arabia, because I know that there is definitely a market for it while there is a lack of providers.

Sarah Al-Jindan, software engineer

Driven by my passion for technology, computers, and design, I did my bachelor’s degree in digital media at the University of the West of England, in Bristol, UK. My field of study included creative technologies, I was involved in game development, software engineering, web design, and animation. After that, my interest became more multidisciplinary, and I did my master’s in human-computer interaction (HCI) at the University of Bath.

It is an exciting new field of study where psychology and other social and behavioral sciences unite with computer science and related technical fields; it attempts to understand the human experience of using technology.

Being exposed to so many different disciplines in computer science, and doing several internships and placements focused on software engineering, I totally fell in love with programming.

Currently, I am living in Dubai working as a senior front-end engineer at Seera Group, a leading Saudi travel, and tourism company. My position is connected with my field of specialization in HCI, but more focused on programming.

Working at the online unit for the travel agency, I am the middle person between the back end and the user. I’m learning a lot working alongside very supportive colleagues and mentors, definitely a fun environment to work in. 

As digital infrastructure grows in the Kingdom, people are becoming more creative, coming up with many creative ideas for businesses, websites, apps, which will need trusted software solution providers to bring them to life.

I would love to start a software solution business back in Saudi Arabia because I know that there is a market for it while there is a lack of honest providers.

Also, I feel this problem allows many people in the market to take advantage of clients, which slows down the whole market and ideas get lost. I want to establish a place to help people to bring their ideas to life, which will benefit all.

I am currently building my portfolio to begin my startup. I want to have a strong start and not enter the market prematurely. I want to take my time, preparing myself, searching and discovering local talents and building my team.

Working with startups has always been a fun, enriching experience for me. I worked in a lot of startups, and I know how much dedication someone needs to give.

The reward is a more intense and extensive experience because there is a lot of pressure on each individual to deliver. Having fewer people on the team means more responsibility on each person, which ultimately gives you a lot of insight.

I abide by the user experience guru Steve Krug’s motto “Don’t make me think.” It means that the most critical characteristic of any technical product is to make it self-evident, that users do not think about what they are doing while using it, everything has to be self-explanatory.


Saudi chef wins culinary competition

Updated 8 sec ago
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Saudi chef wins culinary competition

  • Event aimed to empower chefs’ ability to showcase talent on global scale 
  • Bayan Abdullah Al-Sudani: It (has) encouraged me to participate in more challenging spaces

RIYADH: A Saudi has won the Saudi Elite Chefs competition at Horeca Riyadh.

The event, which was organized by the Culinary Arts Commission of the Ministry of Culture, in alignment with the ministry’s long-term goals, aimed to empower Saudi chefs’ ability to showcase their talent and creativity on a global scale.

Speaking to Arab News, the winner, Bayan Abdullah Al-Sudani, shed light on how the competition equipped her with confidence for the future, saying: “It was a big challenge, and I faced off against strong chefs. It (has) encouraged me to participate in more challenging spaces.”

On her future plans, Al-Sudani wants to give back to the industry, and added: “I look forward to opening the Bayan Academy soon so that I can support chefs and help them with the pastry sector specifically.”

Celebration and achievement were echoed throughout, and it was evident at the event that the culinary industry in the Kingdom is hungry for growth, recognition, and global competition.

Seba Zarea, general manager of strategy and program delivery at the Culinary Arts Commission, told Arab News of the many facets of the industry that the ministry was prioritizing.

Zarea said: “This competition is just one of the initiatives that the Culinary Arts Commission is working on. There are also local scholarships (and) vocational training. We are also working on attracting the best culinary schools to Saudi. For example, Le Cordon Bleu is opening next year in Misk City.”

Zarea stressed the rewards of events like the Saudi Elite Chefs competition, adding that the winner had a fast track to Bocuse d’Or and the World Pastry Cup — representing global opportunities to place both competitors and Saudi cuisine on the map.

Zarea added: “Food is a soft power and, in terms of tourism, food is a universal language so we codified the Saudi cuisine, an initiative started four years ago, and we came up with more than 1,300 codified recipes, items, and local produce from the Kingdom.”

Zarea went into depth on some of the behind-the-scenes efforts that have helped create the food that the Kingdom is able to showcase.

She shared the example of the Wild Plant Initiative, a program designed to explore plants of various regions in the Kingdom to discover new ingredients that can be integrated into Saudi cuisine.

These efforts go into helping to build an industry that is rooted in culture, creativity, and passion. 

In the same way that the Saudi Elite Chefs competition provides its winners and participants with the tools to bring their success to global attention, the Culinary Arts Commission works to elevate the Kingdom’s cuisine through tourism and hospitality.

Zarea said: “This sector is the easiest way to showcase the culture.”