GEA to launch Joy Forum19 in bid to make Saudi Arabia entertainment industry leader

General Entertainment Authority Chairman Turki Al-Sheikh. (Supplied)
Updated 06 October 2019

GEA to launch Joy Forum19 in bid to make Saudi Arabia entertainment industry leader

  • The two-day forum is part of a push to put Saudi Arabia on the international map as an entertainment industry leader

RIYADH: Entertainment pioneers from around the world get together as General Entertainment Authority’s (GEA) event Joy Forum19 opens on Oct. 13 at the Ritz-Carlton hotel in Riyadh.

The two-day forum, to be launched by GEA Chairman Turki Al-Sheikh, is part of a push to put Saudi Arabia on the global map as an entertainment industry leader.

It will host speakers, experts, CEOs, international academics and companies involved in knowledge-based entertainment sectors from within and outside the Kingdom. A-list Hollywood and Bollywood celebrities are also set to attend.

Among the attendees include Clement Wong, Vice President at Huawei Global Product Marketing; Bill Ernest, CEO of SEVEN; Marco Balich, Chairman of the Board of Directors at Balich World Shows; Mohammad Al-Abbar, Chairman of the Board of Directors at Emaar; Mohammad Al-Zaabi, CEO of Miral Asset Management; Sultan Al-Hokair, Fawaz Al-Hokair Group Vice President for Food and Entertainment.

Also in the list of attendees are Fahad Hamidaddin, General Supervisor of Investment, Strategy, Marketing and Programs at the Saudi Commission for Tourism and National Heritage; Jerry Inzerillo, CEO of the Ad Diriyah Gate Development Authority; Scott Givens, President and CEO of Five Currents; and Martin McDonnell, CEO and co-founder of Sublime and the founder of Soluis.

There will be international case studies on successful entertainment sectors, design strategies, and the ability to implement change.

Growth opportunities for the local economy, the role of social behaviors, interaction with innovation and technology, and the creation of happiness and well-being will be discussed.

There will be an entertainment exhibition workshop that will bring together researchers, designers, developers and businessmen who are interested in designing, developing, evaluating and marketing events for the Saudi market.

GEA CEO Amr bin Banaja said Saudi Arabia is moving forward confidently toward building a competitive entertainment industry where local and international talent and business will intersect, setting the stage for a first-rate entertainment industry hub.

FASTFACT

It will host speakers, experts, CEOs, international academics, and companies involved in knowledge-based entertainment sectors from within and outside the Kingdom. A-list Hollywood and Bollywood celebrities are also set to attend.

The innovate initiative, launched earlier this year under the leadership of Crown Prince Mohammed bin Salman, forms an integral part of the Vision 2030 strategy.

The GEA is committed to supporting and nurturing local talent, developing a thriving entertainment industry that will create truly exciting employment opportunities for hundreds of thousands of young Saudis, and further extending and preserving the Kingdom’s centuries-old cultural legacy.

The entertainment authority has taken several steps to strengthen collaboration with the private sector. 

The recently concluded National Day Season is a testimony to the efforts the GEA is making to change the entertainment landscape of the Kingdom. 

The five-day Saudi National Day celebrations, which concluded on Monday evening, attracted more than 3.7 million people to various events organized across the Kingdom.

This year more than 40 events took place between Sept. 19 and 23. These events ranged from festivals, concerts, and fireworks, to youth forums, accompanied by celebrations on the streets as well as in public places and squares.

According to GEA chairman Al-Sheikh, more than 6,800 jobs were created for the successful execution of National Day celebrations activities.


Friendly guide to get ready for fun, fitness with Saudi Arabia's Color Run

Updated 14 min 15 sec ago

Friendly guide to get ready for fun, fitness with Saudi Arabia's Color Run

JEDDAH: The countdown to the Color Run has begun and the most colorful race on the planet returning to Saudi Arabia on Oct. 26, as part of the General Entertainment Authority’s efforts to attract top entertainment to the Kingdom. There will be a 5-kilometer run in Riyadh this Saturday and one in Jeddah on Nov. 2, with thousands expected to take part at each location.

People who want to take part can visit www.ksa.thecolorrun.com, collect the limited-edition participant packs, and follow this friendly guide to make sure they have an unforgettable experience.

 

Make exercise — in any form — a weekly family activity

Walking or jogging is easy, common and free. But doing it as a family is a fun way to spend time together and improve family life overall. Over the next few days plan a “test run” with the family to see how they fare. It will help them prepare for what is coming and create a special bonding opportunity with children, improve the family’s health, and teach the little ones a valuable lesson about the importance of leading a healthy lifestyle to develop into happy, active adults.

 

Fuel up for your first 5k

The family’s diet leading up to the race will help them stay energized and enjoy their first 5k run, walk or sprint. On the day of the event, offer the family a tasty breakfast that is packed with unprocessed carbs, for example a muffin and an apple, toast with jam and a piece of fruit, or a bowl of cereal topped with raisins or other dried fruit. Don’t forget to hydrate before, during and especially after finishing the run. Plan to arrive at the start line with enough time to use the washroom before the 5k begins without feeling rushed.

 

Show off your colors

It goes without saying that one of the things that makes this run different is the color. That means the best way to get those Instagram-worthy photos is to make sure participants are wearing clothes that help those beautiful colors shine through. While the limited-edition participation packs have everyone covered with the Hero Tour Color Run T-Shirt and other cool gear, it would work in a runner’s favor to sport the white or pastel clothes.

 

Take the essentials

As participants jog, skip or walk through the event, they will want to keep things as light as possible. This is why the event’s organizers recommend bringing only things people really need, preferably things that fit into a light carry-on zip lock baggie. This way they are free to go all out with their dance moves at the post-run finish carnival as well.

 

Make the memories last

Participants are encouraged to make sure to take a before and after photo as a family. One snap in the limited edition Hero Tour Color Run T-Shirt at the starting line, then another after the 5k once the participants are covered in color. Frame it or post it on Instagram to remind family members of their happiest 5k run together.