Saudi trapeze artist has soaring success with aerial yoga business

Modern yoga classes have proved so popular among Saudis that Roa’a Al-Sahhaf is already looking to expand throughout the Kingdom. (AN photos by Huda Bashatah)
Updated 11 September 2019
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Saudi trapeze artist has soaring success with aerial yoga business

  • Aerialist Roa’a Al-Sahhaf is a certified coach from a number of top US and European institutes

JEDDAH: A Saudi flying trapeze artist has found soaring business success just months after launching the Kingdom’s first aerial yoga studio.

Roa’a Al-Sahhaf, the country’s first female circus performer, said her modern yoga classes have proved so popular among Saudis she is already looking to expand throughout the Kingdom.

The 42-year-old mother of three girls, opened Saudi Arabia’s first certified aerial arts studio in the coastal city of Jeddah in March this year offering yoga, pole dancing, Pilates, family dance classes, and boxing.

Aerial yoga uses a hammock to support, either fully or partially, the weight of students while they work on traditional yoga postures. Not only does it enable them to perform advanced yoga moves that would normally take years to learn but hanging upside-down can be good for the spine and builds confidence.

Al-Sahhaf graduated from The Prince’s Foundation School of Traditional Arts in London and has been practicing aerial silks, as they are known, since she was a child. However, she only began to make a career of it in 2009.

“I was the first Saudi female circus performer. Actually, it was my childhood dream to perform in a circus, and thanks to Taif Season it came true in Circo Americano,” she said.

I started loving aerial arts as a kid, but we did not have gymnastics here so the first time I saw this studio, I pursued it.

Mawaddah Mahboob, Saudi lawyer

During the recent Taif festival season of activities Al-Sahhaf performed in flying trapeze and aerial shows with the famous circus.

“I tried to join Circo Americano a year ago, but it was not allowed for females to participate,” she added. “But when things changed, I leapt at the opportunity to shine.”

Pole dancing

The Pole Spirit Paris studio was where Al-Sahhaf learned the discipline of pole dancing and other aerial moves in 2012 and she is now a certified coach from a number of top US and European institutes.

Armed with her qualifications, she decided to introduce her passion for aerial arts to Jeddah. “I had times where I could not travel, so I wanted to practice it here in my city. I decided to open a studio room in my house, and it worked. It started with family and friends of friends, and little by little gyms and studios began to call and ask me to give classes,” she added.

Al-Sahhaf now offers workshops and classes in more than six gyms and studios across Jeddah, in addition to running workshop tours throughout the Kingdom and other GCC countries.

Raised in Paris, Al-Sahhaf said she always had a passion for gymnastics. “I saw aerial hoop in a show when I was in Paris a few years ago, and I was hooked. My parents used to live there, so whenever there was a chance to learn gymnastics or aerial silks skills I used to sign up,” she said.

Her studio, located in Al-Khalidiyah district of Jeddah, offers workshops and training programs for fitness instructors looking to teach aerial arts.

Aerial yoga

In the future, Al-Sahhaf wants to build a Saudi community of aerialists. “I want to engage with the Saudi General Entertainment Authority for more performances and shows done by the studio team. I would love to collaborate with gyms and studio owners around Saudi Arabia to include these types of arts and sports in their gym schedules,” she added.

Al-Sahhaf said aerial yoga had many mental and physical health benefits and most people could take part.

Mawaddah Mahboob, a 23-year-old Saudi lawyer who attends classes at Al-Sahhaf’s studio, told Arab News: “I started loving aerial arts as a kid, but we did not have gymnastics here so the first time I saw this studio, I pursued it.

“It helped me a lot to get more in tune with my body and made me realize that you don’t have to be skinny to be fit. It certainly brings positivity to your life,” she added.

Samia Abushosha, an assistant professor of physics at King Abdul Aziz University, said: “I am 44 years old and it feels like a great accomplishment doing this at my age. I only started nine months ago, and I can feel the positive vibes it gives me in every class.”

Afnan Al-Zain is one of Al-Sahhaf’s coaching assistants and an assistant professor at the faculty of dentistry at King Abdul Aziz University. She started doing aerial yoga in 2017 in the US. “To me this is like my side job as it relaxes my mind, helps me release stress and enhances creativity so that my mind becomes clearer to give more in my career.”

Decoder

Aerialist

An acrobat performing high off the ground, defying a fall to earth, as on a trapeze or a tightrope.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.


EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary

Updated 25 April 2024
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EU Embassy, Arab News honor makers of Saudi ‘Horizon’ documentary

  • Princess Lamia: ‘Screening is a reminder of our shared responsibility to protect precious ecosystems’
  • Ambassador Farnaud: ‘The Saudi Green Initiative and the European Green Deal have shared goals’
  • Abbas: ‘We are delighted to partner with the EU envoy to showcase Saudi Arabian wildlife in a captivating manner’

RIYADH: The makers of a recently produced, highly acclaimed documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh.

The new documentary, produced by the Konoz Initiative, is part of a collaboration between the Saudi Ministry of Media’s Center for Government Communication and the National Center for Wildlife.

It explores the ecological treasures and unique habitats of the Kingdom.

Princess Lamia bint Majed Saud Al-Saud, secretary-general of Alwaleed Philanthropies, was a guest of honor. Princess Lamia, through her work with Alwaleed Philanthropies, has recently announced an initiative called Atlai, an innovative artificial intelligence platform to support global efforts to combat deforestation.

Princess Lamia bint Majed Saud Al-Saud (L), secretary-general of Alwaleed Philanthropies, was a guest of honor at the event. (AN photo/ Huda Bashatah)

The screening was followed by a presentation of an honorary certificate to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” This was presented by EU Ambassador to Saudi Arabia Christophe Farnaud, Princess Lamia and Arab News Editor-in-Chief Faisal Abbas.

Farnaud said: “The ‘Horizon’ documentary captures the breathtaking beauty of Saudi Arabia’s diverse natural landscapes and wildlife.

“For centuries, much of the Arabian Peninsula, including Saudi Arabia, held a mysterious attraction for European explorers and travelers.”

The ambassador spoke of the significance of protecting the environment due to basic human needs such as food and water, and dependency on the health of our global environment.

An honorary certificate is presented to Abdullah Alahmari, CEO of Konoz initiative, and Yazeed Albader, associate producer of “Horizon.” (AN photo/ Huda Bashatah) 

“The Saudi Green Initiative and the European Green Deal have shared goals. We all depend on nature for our food, air, water, energy and raw materials. Nature and biodiversity make life possible, provide health, and drive our economy. Nature is also our best ally in tackling the climate crisis,” he said.

“Climate change, economic diversification and transitioning to renewables remain priority areas for both the EU with its policy of European Green Deal as well as for Saudi Arabia with its Vision 2030.”

Princess Lamia gave her thoughts on Saudi Arabia’s fascinating natural wonders that are featured in the film.

“Through ‘Horizon’ we are transported to the breathtaking beauty and rich biodiversity of Saudi Arabia. This documentary promises to immerse us in the heart of the Kingdom’s diverse wildlife and scenery,” she said.

The makers of a documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh. (AN photo/ Huda Bashatah)

“Tonight’s screening is not only a celebration of Saudi Arabia’s rich natural heritage but also a call to action — a reminder of our shared responsibility to protect and conserve the precious ecosystems that define our world.

“In a time where our forests and natural ecosystems are disappearing at an alarming rate, Atlai, created by Alwaleed Philanthropies, is a testament to the power of innovation and collaboration. It’s about igniting a passion for preservation, a fervor for conservation, and a commitment to safeguarding our planet for generations to come.”

Abbas expressed appreciation for the Saudi team behind the “Horizon” documentary, saying: “We are delighted to have partnered with the EU delegation to host a special screening of this remarkable documentary which showcases Saudi Arabian wildlife in a truly captivating manner.”

Arab News Editor-in-Chief Faisal Abbas. (AN photo/ Huda Bashatah)

He added: “As part of Arab News Green and Blue initiative, which focuses on environment and sustainability, we are also proud to present the Saudi team behind the ‘Horizon’ documentary with a certificate of appreciation, and thank them for their contribution in preserving and showcasing the wonders our beloved Kingdom has to offer.”

Arab News has recently launched its Green And Blue, an initiative which discusses environmental subjects regarding climate change, desertification, wildlife preservation, sustainability, and green energy, with a close emphasis on the environment in Saudi Arabia.

The CEO of Konoz initiative expressed how thrilled he was to attend the screening of the movie.

“This documentary sheds light on the beauty of Saudi Arabia, its versatile terrain and highlights the wildlife we are blessed to have in the Kingdom,” Said Alahmari.

The makers of a documentary on Saudi wildlife were honored at a special screening of the film “Horizon” at the residence of the EU ambassador in Riyadh. (AN photo/ Huda Bashatah)

He expressed his appreciation to the Minister of Media Salman bin Yousef Al-Dossary for his constant support in ensuring that the movie highlights the Kingdom and reaches a broader audience.

The associate producer of the work explained how the documentary took more than 260 days of shooting and more than 2,000 hours of recording because it covered all the regions.

“If you want to shoot some of the animals, you may not get luck on the spot. So, you have to do some scouting, you have to arrive a couple of days before, stay for weeks to spot a nice shot, or to get that perfect skyline with the clouds, sunset or sunrise,” said Albader.

“I was honored to be here, the screening was great. It is a pleasure to be here with the ambassadors, and to see how a lot of people care about nature and wildlife. This is just the beginning of many events to come.”

“Horizon” is now available on Netflix internationally.


Inaugural Umrah and Ziyarah Forum focuses on innovative ways to enhance pilgrim experience

Updated 24 April 2024
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Inaugural Umrah and Ziyarah Forum focuses on innovative ways to enhance pilgrim experience

  • The 3-day event, which concluded on Wednesday, included 6 discussion sessions and 24 workshops led by 29 experts

JEDDAH: The inaugural Umrah and Ziyarah Forum concluded on Wednesday at the King Salman International Convention Center in Madinah. During the three-day event, participants discussed ways to foster collaborations, enhance the pilgrimage experience and improve the services provided for pilgrims.

The agenda for the forum, organized by the Ministry of Hajj and Umrah in partnership with the Pilgrim Experience Program, included six discussion sessions and 24 workshops led by 29 experts and specialists.

The topics they covered included services for pilgrims and other visitors, advancements in air travel services for pilgrims, financial systems in the Umrah and ziyarah sectors, and development opportunities in housing and hospitality services.

Other discussions focused on services at ports, the automation of operations, ways to improve the efficiency of workers, and the important role of services provided for visitors at holy sites and throughout their journeys in Makkah and Madinah.

One of the key topics was air travel services, with discussions about the growth in flight numbers and the need to provide a comprehensive range of services throughout pilgrims’ journeys beyond those purely focusing on their rituals. For example, participants highlighted plans for the expansion of Madinah Airport to better accommodate the increasing numbers of pilgrims and other visitors arriving there.

Another discussion examined financial services in the Umrah and ziyarah sector, and explored the options for international money transfers, ways to develop financial procedures, and innovative digital solutions for processing transactions.

Other topics included development opportunities in housing and hospitality services, during which speakers emphasized the importance of transparency and the need for full compliance by service providers with the terms of their contracts.

The final day of the event featured two panel discussions, one about the role of technology in finding solutions to the challenges in guest services, and the other on ways to carefully develop historical sites to enrich the historical and spiritual experiences for visitors to Makkah and Madinah.


Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau

Updated 24 April 2024
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Who’s Who: Swaied Al-Zahrani, CEO of Saudi Credit Bureau

Swaied Al-Zahrani has been the CEO of the Saudi Credit Bureau, also known as SIMAH, since March 2018.

As CEO, Al-Zahrani has guided SIMAH’s short and long-term strategies, ensuring a competitive landscape within the market.

He led major restructuring to enable a future-proof operating model and enhance customer experience. He is focused on improving the governance, risk management, and data management framework and practices.

Al-Zahrani is also a board member of Qarar, a decision analytics company specializing in tailored customer management and lending process automation solutions based in Riyadh, and a board member at Tassnief, the first local credit rating agency licensed by the Capital Market Authority.

He has nearly two decades of experience in the financial sector and is known for his ability to maximize shareholder value through effective strategies, committed to driving innovation and excellence in the financial industry.

Prior to his current role, he worked as chief operations officer at the Social Development Bank in Riyadh from January 2016 to March 2018. He led the bank’s transformation program, focusing on building a new strategy, organizational restructuring, automation and digitalization, customer experience, and risk controls while promoting a savings culture aligned with national strategies.

Al-Zahrani worked for nine years at Al-Rajhi Bank in various domains including IT, business, and banking operations groups, where he participated in major transformation programs.

He holds a bachelor’s degree in computer science from King Abdulaziz University in Jeddah.


Saudi embassy in Cairo receives Kingdom’s first female astronaut

Updated 24 April 2024
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Saudi embassy in Cairo receives Kingdom’s first female astronaut

Saudi Arabia’s Ambassador to Egypt Osama Nugali on Wednesday received Saudi astronaut Rayyanah Barnawi, who is currently visiting Egypt, at the embassy in Cairo.

Nugali congratulated Barnawi, the first Saudi female astronaut, on her achievement which affirmed the progress Saudi Arabia is witnessing in all fields, including the space sector and its technologies, in light of its ambitious Vision 2030.

Barnawi, who is a scientist specializing in cancer stem-cell research, traveled into space as part of the Axiom Mission 2 to the International Space Station last year.