Egypt turns to social media influencers to boost tourism

Kramer spent ten days touring Egypt. (Courtesy: @rorykramer official Instagram account)
Updated 05 September 2019
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Egypt turns to social media influencers to boost tourism

  • The ministry says the cooperation with travel bloggers is a new method to boost tourism
  • It provided the travel bloggers with photography permits in historical areas and opened some sites for them outside working hours

CAIRO: The Egyptian tourism ministry is reaching out to social media influencers to promote Egypt as a travel destination.

The ministry issued a statement on Monday saying the cooperation with travel bloggers and their international counterparts is a new method to boost tourism.
The statement cited how Instagram has been listed by Forbes magazine as one of the most influential social media networks used by adults when deciding on their travel destinations. 
American travel blogger and filmmaker Rory Kramer was among the famous social media personalities who were part of the campaign, Al-Ahram newspaper reported.

Kramer spent ten days touring Egypt with Egyptian travel blogger and photographer Ahmed Wahba. 

Famous Instagram influencer couple Candela and Ricardo have also visited Egypt and stopped by the Pyramids and Almaza beach in Marsa Matrouh.
The ministry also cited the visit of travel blogger Sarah Richard to Egypt, who encouraged her Instagram followers to visit the country.

The report said the ministry has provided the travel bloggers with photography permits in historical areas and opened some sites for them outside working hours to facilitate their tours. 


List Magazine launches The List Awards

Updated 14 February 2026
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List Magazine launches The List Awards

RIYADH: Luxury travel and lifestyle magazine List has announced the launch of The List Awards, in association with Swiss watchmaker Richard Mille. 

The List Awards are a first-of-its-kind recognition celebrating excellence across travel, wellness, culture, and fine dining in Saudi Arabia and the wider Gulf region.

Winners will be officially announced in the Winter 2026 edition of the magazine and across its social and digital platforms. 

The awards aim to define what world-class excellence looks and feels like in a new era of Saudi hospitality, creativity, and experience-driven living by recognizing establishments and cultural experiences shaping modern luxury in the region.

The selection process is not based on submissions, paid placements or public voting. Instead, List’s editorial team and a panel of independent judges personally experience each venue, brand or experience. 

Each entry is then explored, debated, and verified against key criteria: originality, precision, consistency, and relevance to the modern Saudi traveller. 

Nóirín Hegarty, List’s editor-in-chief, said: “Saudi Arabia is in the midst of an extraordinary cultural and creative transformation. The List Awards were born from a desire to recognise that energy and define what excellence truly looks like today.

“These awards are not about prestige for its own sake — they are about experience, authenticity, and intent. Every name on the list earned its place because it represents the best of the best and the future of luxury in the region and beyond.”