Egypt turns to social media influencers to boost tourism

Kramer spent ten days touring Egypt. (Courtesy: @rorykramer official Instagram account)
Updated 05 September 2019
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Egypt turns to social media influencers to boost tourism

  • The ministry says the cooperation with travel bloggers is a new method to boost tourism
  • It provided the travel bloggers with photography permits in historical areas and opened some sites for them outside working hours

CAIRO: The Egyptian tourism ministry is reaching out to social media influencers to promote Egypt as a travel destination.

The ministry issued a statement on Monday saying the cooperation with travel bloggers and their international counterparts is a new method to boost tourism.
The statement cited how Instagram has been listed by Forbes magazine as one of the most influential social media networks used by adults when deciding on their travel destinations. 
American travel blogger and filmmaker Rory Kramer was among the famous social media personalities who were part of the campaign, Al-Ahram newspaper reported.

Kramer spent ten days touring Egypt with Egyptian travel blogger and photographer Ahmed Wahba. 

Famous Instagram influencer couple Candela and Ricardo have also visited Egypt and stopped by the Pyramids and Almaza beach in Marsa Matrouh.
The ministry also cited the visit of travel blogger Sarah Richard to Egypt, who encouraged her Instagram followers to visit the country.

The report said the ministry has provided the travel bloggers with photography permits in historical areas and opened some sites for them outside working hours to facilitate their tours. 


Paris exhibition marks 200 years of Le Figaro and the enduring power of the press

Updated 17 January 2026
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Paris exhibition marks 200 years of Le Figaro and the enduring power of the press

  • The exhibition celebrated the bicentennial of Le Figaro, offering visitors a rare opportunity to step inside the newspaper’s vast historical archive

PARIS: One of France’s most influential newspapers marked a major milestone this month with a landmark exhibition beneath the soaring glass nave of the Grand Palais, tracing two centuries of journalism, literature and political debate.
Titled 1826–2026: 200 years of freedom, the exhibition celebrated the bicentennial of Le Figaro, offering visitors a rare opportunity to step inside the newspaper’s vast historical archive. Held over three days in mid-January, the free exhibition drew large crowds eager to explore how the title has both chronicled and shaped modern French history.
More than 300 original items were displayed, including historic front pages, photographs, illustrations and handwritten manuscripts. Together, they charted Le Figaro’s evolution from a 19th-century satirical publication into a leading national daily, reflecting eras of revolution, war, cultural change and technological disruption.
The exhibition unfolded across a series of thematic spaces, guiding visitors through defining moments in the paper’s past — from its literary golden age to its role in political debate and its transition into the digital era. Particular attention was paid to the newspaper’s long association with prominent writers and intellectuals, underscoring the close relationship between journalism and cultural life in France.
Beyond the displays, the program extended into live journalism. Public editorial meetings, panel discussions and film screenings invited audiences to engage directly with editors, writers and media figures, turning the exhibition into a forum for debate about the future of the press and freedom of expression.
Hosted at the Grand Palais, the setting itself reinforced the exhibition’s ambition: to place journalism firmly within the country’s cultural heritage. While the exhibition has now concluded, the bicentennial celebrations continue through special publications and broadcasts, reaffirming Le Figaro’s place in France’s public life — and the enduring relevance of a free and questioning press in an age of rapid change.