Two engineers help fight Lebanese farming foe

El-Turky found that farmers were spraying crops with too many pesticides to kill fruit flies, needlessly harming their produce. (Shuttershock)
Updated 19 August 2019
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Two engineers help fight Lebanese farming foe

  • Early-warning system lets farmers know when to protect their crops from fruit flies
  • Mobile app tells them the best time to spray pesticides to halt their advance

DUBAI: An award-winning startup led by two female Lebanese engineers has created an automated early-warning system that allows Middle East farmers to protect their crops against the Mediterranean fruit fly, one of the world’s most destructive pests.

Fruit flies can devastate entire harvests and have infested over 300 types of vegetables, fruits and nuts globally, causing financial ruin to countless farmers in the Arab world.

However, an ingenious system designed by Nisrine El Turky, a computer engineer and university professor, and Christina Chaccour, an electrical engineer, will tell farmers via text messages and mobile app of the best time to spray pesticides to halt the pests’ advance.

“Many Lebanese farmers weren’t able to export apples because the quality of their produce wasn’t good enough,” said El Turky, co-founder of IO Tree.

“So many I met were desperate to sell a crate of apples for $2 (SR7.50), which is nothing. I wanted to help the sector by better integrating technology.”




Farmers were found spraying too much pesticide to try to kill fruit flies. (Shutterstock)

She began by investigating the difficulties that farmers faced, attending workshops and seminars, and visiting farms. She found the main problem was that farmers were spraying too much pesticide to try to kill fruit flies.

“I found a way that could reduce the use of pesticides and increase production.”

El Turky began working on the IO Tree concept in February 2018 and swiftly built a working prototype, which she showed to Chaccour, who promptly joined the company as a co-founder.

IO Tree’s technology is being tested on farms in Lebanon and the Netherlands. There are two prototype machines — one for indoor use and another for outdoor. The machines can be placed in an orchard, field or greenhouse.

“We need to ensure that the prototype functions in all conditions. Outdoors, there is sun, dust, rain and other weather factors that could disrupt its operation,” said El Turky, who still works up to 10 hours a week as a lecturer at Lebanon’s Notre Dame University.

Using machine learning and artificial intelligence, the machine’s sensors monitor indicators such as temperature and moisture, as well as studying plant stress.

The system can detect and identify pests, providing data on the likely scale of an imminent pest invasion and the best action the farmer should take to combat it. Information is conveyed to the farmer via IO Tree’s app.

“If you’re using pesticides, our app will tell you the best pesticide to use to tackle that problem, the quantity you need and when to spray.”




IO Tree’s sensors use machine learning to measure plant stress. (Supplied photo)

EL Turky said her technology had shown over 90 percent accuracy in identifying medflies.

“Machine learning means that every day the system becomes more accurate,” she said.

“We’re also working on identifying other pests, but medfly is our main target. Once medflies arrive at a farm, they will eat everything.”

IO Tree will enable farmers to use fewer pesticides, reducing environmental damage, while produce will be in better condition and can command a higher sales price.

“By using fewer pesticides, farmers will be better able to preserve biodiversity: Spraying kills a lot more insects than just pests,” she said. IO Tree has initially targeted all types of fruit trees, plus tomatoes and cucumbers, and the product will be launched commercially in September.

“We’re aiming at farmers directly,” said El Turky.

IO Tree’s services will be sold via subscription. After a farmer signs up for one year initially, the company will install its machines at the farm. The number of machines required per acre depends on crop type, crop yield, land topography and other factors.

The company’s initial target market is the Middle East, North Africa and Turkey, though it also plans to expand to Europe and eventually worldwide.

The product’s potential has helped IO Tree win a string of startup competitions. It was selected to represent Lebanon GSVC 2019 (Global Social Venture Competition) at the University of California, Berkeley.

IO Tree also joined Lebanon’s Agrytech accelerator, which provided $44,000 in funding, and schooled the fledgling entrepreneurs in how to create and manage a startup.

 

• The Middle East Exchange is one of the Mohammed bin Rashid Al-Maktoum Global Initiatives that was launched to reflect the vision of the UAE prime minister and ruler of Dubai in the field of humanitarian and global development, to explore the possibility of changing the status of the Arab region. The initiative offers the press a series of articles on issues affecting Arab societies.

 

 


Bella Hadid embraces rodeo style

Updated 21 December 2025
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Bella Hadid embraces rodeo style

DUBAI: As the National Finals Rodeo took over Las Vegas, it was not just the action in the arena drawing attention. American Dutch Palestinian supermodel Bella Hadid was in the stands, lending her support to boyfriend and professional horse cutter Adan Banuelos — and doing so in unmistakable Western style.

The model, who has long embraced cowboy aesthetics, returned to full rodeo mode for the event. She wore a vintage-style paisley top paired with a classic, fringe-trimmed leather jacket. Leaning into the look, Hadid layered a second leather piece underneath — a sleeveless vest featuring a heart-shaped cut-out at the back.

Her accessories followed suit. A dark brown cowboy hat, leather riding boots and a printed belt with a statement buckle grounded the outfit, while stacks of silver bangles and rings added a finishing touch.

For another outing at the rodeo, Hadid switched gears with a monochrome ensemble that nodded to bohemian influences. She wore white bootcut trousers with a cream turtleneck beneath a suede fringed duster coat. Beaded necklaces and a medallion-style belt completed the look.

The standout accessory was her vintage Fendi Mama Baguette — the larger iteration of Carrie Bradshaw’s iconic bag — rendered in bold leopard print. Hadid wore the ensemble from the arena to the fair, where she was later spotted sharing curly fries with her beau.

The model has been dating Banuelos since October 2023 and regularly supports the star at his various competitions.

Since the two began dating, Banuelos has helped the model — who trained as an equestrian in her youth — find her way back into the saddle, training her and cheering her on at competitions, which eventually led to a Rookie of the Year win last December.

Showing her love and appreciation for her horseman beau at the time, Hadid shared a heartfelt post, where she wrote: “Thank you @ab_performancehorses for supporting me in my dreams this year and never treating me any different. You, your heart, your talent, your family, and your team went above and beyond for us to get this done and I appreciate it more than any of you know!! Love you all so much it hurts!”