Algeria ready for ‘match of a lifetime’ — Guedioura

Algeria's midfielder Adlene Guedioura gives a press conference at the International Cairo Stadium on Thursday. (AFP)
Updated 19 July 2019
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Algeria ready for ‘match of a lifetime’ — Guedioura

  • The Cup of Nations showpiece marks the climax not only of Algeria’s campaign on the field, but of their fans’ recent political campaign in the stands

CAIRO: Algeria midfielder Adlene Guedioura says Friday’s Africa Cup of Nations final against Senegal represents the “match of a lifetime” as his country bids to capture the title for a second time.

The Desert Foxes lifted their lone trophy on home soil in 1990 but coach Djamel Belmadi has reinvigorated a team that crashed out in the group stage two years ago and then flopped in World Cup qualifying.

“I think it’s the match of a lifetime for a lot of players in the team and for Algeria,” said Guedioura, who at 33 is the oldest member of the squad.

The Nottingham Forest journeyman has started five of six games in Egypt and insisted much of the credit for Algeria’s eye-catching performances must go to former national team midfielder Belmadi.

“He really knows the players and what he wants. The good thing is he knows how to get through to the players and how to listen,” said the 48-time international.

“If you don’t have a good cook you can’t have a good recipe. With that we realize we can be all together and it’s important to be a team.

“It’s important for Algeria because we used to have good individuals and now we feel very strong as a team and we want to achieve as a team.”

A Youcef Belaili goal earned Algeria a 1-0 victory over Senegal in the group stage, but Belmadi was quick to point out the statistics were heavily weighted in their opponents’ favor.

“Of course we can lose this match. We have an opponent that is number one in the FIFA rankings for Africa. They were at the World Cup. We were eliminated in the first round in 2017,” said Belmadi.

“If you get to the final, the aim is obviously to win it. The game in the group stage wasn’t decisive but now it is and that’s the difference.”

He added: “The most important is to stay concentrated and determined yet calm at the same time.”

Algeria will have the backing of an additional 4,800 fans for the final.

Some of them will arrive in Cairo on military planes organized by Prime Minister Noureddine Bedoui.

The Cup of Nations showpiece marks the climax not only of Algeria’s campaign on the field, but of their fans’ recent political campaign in the stands.

In April, long-standing president Abdelaziz Bouteflika resigned after weekly Friday protests against his expected candidacy for elections, and football fans have been heavily involved in demonstrations.

“We know what’s happening. The people we represent have been wonderful,” said Guedioura

“It’s magnificent what is happening. We’re focused on football but we want to win the final for the people,” he added.


Footballco launches new Riyadh studio to boost creator-led content boom

Updated 16 February 2026
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Footballco launches new Riyadh studio to boost creator-led content boom

  • Football media company’s venture caters for its Arabic video-first brands
  • Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums

RIYADH: Football media and culture company Footballco have opened a new production studio in Riyadh.

The move allows it to boost the volume of in-studio content created for its leading Arabic video-first football brands — Yalla Goal, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

The new studio complements Footballco’s Riyadh office, which opened in December 2024 as its Middle East headquarters. Footballco’s move to the city was driven by a desire to better serve clients in Saudi Arabia and to bring it closer to the country’s burgeoning football industry. The company now has 20 full-time staff in the Kingdom.

Footballco currently operates three video-first Arabic-language football brands in the region, all targeting Gen-Z and Gen-Alpha fans and fronted by experienced content creators. Yalla Goal combines spirited discussions, bold challenges and fun games, while Yalla Girl celebrates the growth of women’s football in Saudi Arabia and the region, with a focus on talent, personality, laughter and friendship. Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums. 

The company’s decision to invest in creator-led, in-studio video formats is backed by its own research which found that, for young fans, brand partnerships with creators are seen as more valuable than official tournament partnerships.

Footballco’s new studio will increase the frequency of video content created for its channels, supported by two full-time hosts for Yalla Goal — Mohammed Bargat and Waleed Al-Shargi (better known as Shargi), who have a combined following of over 900,000 on their personal channels.

Andy Jackson, Footballco’s Middle East senior vice president, said: “With seven national teams from the region set to appear at the 2026 FIFA World Cup, eight if Iraq qualify through the play-offs, these new facilities and increasing video output sets our brands up for success at a time where we know there will be an unprecedented demand for fun, creator-led video content.

“We’re also excited to welcome both Bargat and Shargi to the team, with both having more than proved themselves as understanding how to create content that resonates with young fans and they are already familiar to our audiences.”

He added: “In December, our Arabic social channels generated over 1.7 billion video views, so we are building from an incredibly strong base to further cement our position as the clear market leader both in Saudi Arabia and the wider region. Our creator-led video formats have proved incredibly popular with brands, and this investment will see us able to offer a broader range of opportunities to our many commercial partners.”

While the World Cup this summer will see Footballco’s new studio in constant use, the company is also readying a slate of programming across Ramadan, with a 30-show spread culminating in an Eid special.

Taha Imani, Footballco’s head of video and social in the Middle East and North Africa region, said: “With YouTube becoming the number one place for fans to enjoy longform and short-form football content, and based on success across Footballco brands such as The Front Three in other markets, we’re expecting to grow at speed as we approach the World Cup giving fans exactly what they want from us on a daily basis.”