Jeddah Season displays city’s rich heritage

Jeddah Season offers visitors the chance to test their courage and wits in an immersive theater experience called Bait Al-Dahaleezi at the 200-year-old family home of the Al-Jamjoom family. (Photo/Supplied)
Updated 17 July 2019
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Jeddah Season displays city’s rich heritage

  • Al-Balad district plays host to some of the festival’s activities enchanting visitors

JEDDAH: Jeddah’s Al-Balad district has been hosting Jeddah Season since the start of June, enchanting visitors with its journey into the rich heritage, art and culture of the city. The season continues to entertain visitors with exceptional performances, exhibitions and workshops that demonstrate the evolution of the city.

In July, the season brought together a lineup of musicals, street art, athletics, comedy shows and local dance performances, all accompanied by a wide range of retail options and a remarkable choice of cuisine.

Some of the new attractions are bound to keep visitors highly entertained. A new immersive theater will lure visitors into the artistic realm of fantasy and mystery, while the recent charitable auction inspired guests to contribute to worthwhile causes.

Bait Al-Dahaleezi — immersive theater

Visitors have the chance to test their courage and wits in an immersive theater experience called Bait Al-Dahaleezi. Inspired by Al-Balad folklore, this exclusive theater is an original work being supervised by Sidra Events Management, produced by the Jeddah Season team and directed by Todd Albert Nims, a Saudi-born American director who is passionate about cinema and entertainment in the Gulf region.

Taking place in the 200-year-old five-story family home of the Al-Jamjoom family, the play transforms the very concept of theater and creates a world of wonder and mystery.

Nims said: “I’m extremely proud to be involved in this new wave of immersive theater, where there’s an opportunity to boost the creative sector in Saudi Arabia. In line with the Vision 2030 reform plan, it’s an honor to be part of a great initiative, promoting local talent to the world. The immersive theater is a great platform to showcase the history, culture and local folklore of Al-Balad.”

He added: “I believe theater is the best form of expression. When a group of creative minds come together to present the rich heritage of the Kingdom and Arab lifestyles, it creates waves across the globe.”

The theater’s storyline has been developed in conjunction with Al-Balad historian and well-known writer Dr. Lamia Baishen, accompanied by local interior designer Nawaf Al-Nassar. Bait Al-Dahaleezi is also supported by acting coach Dr. Qassim Al-Gudah and costume designs by Arwa Abdulati.

Commenting on his collaboration, Al-Nassar said: “Bait Al-Dahaleezi is a stepping stone for local artists to showcase their talent and skills to a wide audience. This is the beginning of a new era in the field of theater, arts and entertainment in Saudi Arabia. I’m honored to be a part of such a group where creative minds and people work together cohesively to produce spectacular work.”

Visitors are encouraged to play the role of guests at the abandoned house, allowing their curiosity to guide them while trying to unravel its mystery. Guests have to wear masks as part of the play. These masks are made locally by Saudi artists, and the visitors get to keep them after the performance as souvenirs.

Thrust into a world of action and drama, the audience can relive their childhood as their favorite tales from the past are brought to life. The entire atmosphere is filled with a colorful cast of characters who will frighten and delight you simultaneously.

Christie’s auction

The Kingdom hosted Christie’s, a world-renowned auction house, at the Jeddah Season for Saudi Arabia’s first international art auction. Christie’s presented the “Art for Al-Balad” auction in collaboration with the Ministry of Culture and the Hafez Gallery.

Celebrated artists from across the Arab region graciously donated beautiful pieces of art to raise funds for a heritage museum to preserve the culture of Al-Balad, a UNESCO World Heritage site. Proceeds from the auction also went toward the Help Center, a Jeddah-based children’s school that assists pupils with special needs. The auction raised an impressive SR4.8 million ($1.3 million) for both causes.

The auction demonstrated the Kingdom’s artistic talents to the Arab world. These events provide artists with a platform to showcase their works to a global audience whilst supporting international exchange and cultural understanding, as well as elevating art within Saudi Arabia.

The season offers a summer experience like never before. Located in Al-Balad until July 18, event details can be found at https://www.livehjseason.com.


How Saudi Arabia’s five Founding Day symbols tell a 299-year story

Updated 22 February 2026
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How Saudi Arabia’s five Founding Day symbols tell a 299-year story

  • The flag, the palm, the Arabian horse, the souq and the falcon are symbols that connect Saudi Arabia to its roots
  • Researcher Ismail Abdullah Hejles explains how the Kingdom’s symbols anchor identity, heritage and continuity

RIYADH: As Saudi Arabia prepares to mark its 299th anniversary this Founding Day — commemorating the establishment of the First Saudi State by Imam Muhammed bin Saud in 1727 CE — the moment invites reflection not only on history, but on the symbols that distill that history into enduring meaning.

Beyond ceremony and celebration, the Kingdom’s official Founding Day emblems tell a deeper story: of survival in a harsh landscape, of state-building against the odds, and of values carried forward across nearly three centuries. Together, they form a visual language that binds past to present and projects confidence into the future.

The five Founding Day symbols — the green flag, the palm tree, the Arabian horse, the souq, and the falcon — do not serve a purely celebratory function, Ismail Abdullah Hejles, a Saudi researcher in traditional architecture, told Arab News. Rather, they carry an intellectual and cultural role that connects society to its roots.

“Nations that understand their symbols and identity understand themselves and are better equipped to continue their journey with confidence and balance,” he said.

The Saudi flag. (SPA)

The Saudi flag, a representation of unity and sovereignty, embodies the values upon which the state was founded and reflects the continuity of the nation, linking its past to its present. The current design was adopted in 1937, refining historical banners from the first and second Saudi states.

The Shahada, the Islamic declaration of faith, symbolizes the Kingdom’s foundation on Islamic values, while justice and safety are echoed through the sword, which represents the unification of the Kingdom during the reign of the late King Abdulaziz Al-Saud.

The flag’s green color is traditionally associated with Islam, reflecting continuity and faith as central pillars of the Saudi state.

Additionally, the palm tree and the crossed swords — now synonymous with Saudi Arabia — officially appeared in the Kingdom’s emblem around 1950 following unification. Together, they express strength, justice, and the protection of unity.

The Saudi emblem

“The choice was not arbitrary,” Hejles said. “It brought together strength (the sword) and life and sustainability (the palm). It reflects a careful balance of firmness and generosity.”

The palm tree’s symbolic presence, however, predates the modern state, stretching back to the ancient civilizations of the Arabian Peninsula.

“In the simple oases, the palm tree was life, and the swords were dignity. The palm offered shade and sustenance, the swords protected the land and the name. Between the shade of the palm and the edge of the sword, the story of a nation takes place.”

The palm tree served numerous functions essential to the sustainability of civilizations. Its dates were a nutritious food; its fronds were used for roofing; its trunk built walls; its fiber made ropes; and it provided fuel and shade for communities.

In places such as Qatif and Al-Ahsa, the palm tree formed a complete life system with almost no waste. (SPA)

In places such as Qatif and Al-Ahsa, the palm formed a complete life system with almost no waste. It was not merely an agricultural symbol, but a genuine model of sustainability long before the term itself was coined, Hejles said.

Mentioned in the Qur’an more than 20 times, always associated with generosity and abundance, the palm formed the backbone of the agricultural economy in eastern Arabia.

“The souq (traditional market) was not merely a place of trade but a space for social interaction, knowledge exchange, and solidarity,” Hejles said. Through it, economic activity flourished and relationships between communities were strengthened.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

“Nomads and desert dwellers possessed surplus goods and sought what they lacked through barter.”

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. That exchange generated social mobility and fostered a culture of openness, which later contributed to the rise of cities.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

In the pre-Islamic era, seasonal markets such as Souq ‘Ukaz, Souq Majanna, and Souq Dhu Al-Majaz were not only commercial hubs, but also literary forums, political arenas, and spaces for reconciliation and arbitration.

Once Islam was adopted, Souq Al-Madinah was established on principles prohibiting monopoly, forbidding fraud, and ensuring justice.

In the Saudi state, the souq evolved from traditional mud-and-wood covered bazaars into modern shopping centers and large commercial complexes. “Yet, the concept remained the same: a place of encounter before it is a place of sale,” Hejles said.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

The Arabian horse, another Founding Day symbol, is associated with authenticity and courage. It accompanied the early stages of state-building, travel, and defense, becoming a symbol of strength and pride in Arab heritage.

The Arabs’ oldest companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility.

Thanks to their lung capacity, endurance, and strong feet and bones, these horses could cover long distances in harsh desert conditions and survive on minimal resources, sometimes fed only dates and camel’s milk.

To protect them against theft and harsh weather, they were sometimes brought inside family tents, which led to the development of intense bonds with their owners. Arabian horses are known to be fearless and loyal, capable of protecting their masters in battle.

The Arabs’ companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility. (SPA photo)

They also possessed a “war-sense,” allowing them to act intelligently in combat, known as well to have a high spirit in battle.

In Saudi Arabia, Arabian horses were vital in travel, trade, and warfare. Today, they symbolize nobility, pride, courage, and honor — reflecting and continuing the Kingdom’s equestrian legacy.

And finally, vigilance, insight, and high ambition are represented by the falcon. “It is tied to the practice of falconry, which requires patience and skill, and today symbolizes the continuity of heritage and elevated aspirations,” Hejles said.

The falcon was not merely a hobby but a hunting tool in a harsh desert environment, a companion to the Bedouin, and a symbol of strength, precision, and patience. (AN photo/AN Huda Bashatah)

Falconry was not merely a hobby, but a hunting tool in a harsh desert environment — a companion to the Bedouin and a symbol of strength, precision, and patience. The long training required to master falconry fostered discipline and strong leadership in its practitioners.

Over time, the falcon became associated with prestige and courage, linked to Bedouin identity and nobility, and embedded in poetry and storytelling.

A heritage passed through generations, falconry is now inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, with Saudi Arabia and other participating countries, reinforcing its global cultural significance.

The falcon was not merely a hobby but a hunting tool in a harsh desert environment, a companion to the Bedouin, and a symbol of strength, precision, and patience. (SPA)

“These symbols were not chosen for their visual appeal,” Hejles said. “They were chosen because they were tested across centuries of lived experience.”

Representing more than their individual images, they are collectively an expression of the Saudi citizen’s relationship with land, environment, dignity, and continuity.