Startup of the Week: Sakura Topia, a taste of Japan in Jeddah

Updated 04 June 2019
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Startup of the Week: Sakura Topia, a taste of Japan in Jeddah

  • Sakura Topia sells cute and dinky bento that would not look out of place in Japan

JEDDAH: Rowaida Fuad Oudah has been a keen cook since she was at school and always had a soft spot for colorful and intricate dishes. What started as a hobby became a full-time job and she launched a food business in 2016. But she had yet to encounter or explore Asian cuisines.

She was inspired and intrigued by the food she saw on Korean television shows, especially on their wildly popular dramas, and became curious to know what it tasted like because it looked “tempting and delicious.”

“So I said to myself, why not try cooking it as there aren’t many Asian restaurants in Jeddah,” she told Arab News.

Her kitchen experiments proved to be a hit as she realized there were people in the Kingdom who wanted food from Asia but struggled to access it easily.

“I wanted to create a distinct menu to compete with restaurants and, most importantly, ensure I added my own touch and try to suit the palate of Saudi society while maintaining the taste of the original dish.”

She runs Sakura Topia, which sells cute and dinky bento that would not look out of place in Japan.

Her Instagram account features teddy bears, geishas, warriors, Hello Kitty and bunny rabbits fashioned from rice, seaweed and multicolored garnishes. There is also sushi, jiggly pancakes, mochi, taiyaki (fish-shaped cakes with a sweet filling) and onigiri (rice balls). From South Korea there is topokki (hot and spicy rice cakes) and kimbap.

“In the beginning I had difficulty importing some of the ingredients as I didn’t have the experience, and here I couldn’t find the high-quality ingredients for my food. Now, I have balanced my work using local and imported goods from Japan and Korea. I wish to have my own Japanese-style TV cooking show, specializing in Korean and Japanese food and bento design, to share my experience with Saudi and Arab society while wearing Japanese clothes and speaking the language as well.”

She also wants to organize more workshops on cooking, Japanese calligraphy, how to wear a yukata (a type of kimono) and origami.

Oudah enjoys spending time in the kitchen, experimenting with new recipes until she comes up with her own twist and take on a dish. 

“Being able to reach where I am now, and being trusted by a lot of people, is a blessing and a source of encouragement.”


Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

Updated 6 sec ago
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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10 a.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.