Global food and beverage group PepsiCo started Ramadan on a charitable note by launching its “Kilo for Khair” campaign in the lead-up to the holy month. In partnership with the Saudi Food Bank, the company donated one box of essential food items for every kilo in weight its employees lost between March and May, with the aim of promoting kindness and health throughout Ramadan.
Every box PepsiCo donated to Saudi Food Bank included necessities such as flour, milk, cooking oil and tomato sauce, as well as Quaker pasta, oats and soup, in addition to snacks such as Lay’s Forno and Sunbites Bread Bites.
The boxes were distributed through Saudi Food Bank prior to the start of Ramadan, in 16 cities across the Kingdom.
In addition to encouraging its employees to follow a healthier lifestyle for a good cause, PepsiCo encouraged its team members to assist in packing and delivering the boxes to families in need.
Tamer Mosalam, vice president and general manager of PepsiCo — Saudi Snack Foods Co. Ltd., said: “Ramadan is a time for giving and reflection, which is what we are encouraging our employees to do this year: To reflect upon their own well-being and health not only for the purpose of improving their lives, but for the good cause of helping others in the spirit of the month. At PepsiCo we are committed to the community we serve, which includes a commitment to the health and wellbeing of our colleagues.”
Nasser bin Abdul Rahman Al-Zamil, a member of the Saudi Food Bank in Riyadh, thanked PepsiCo for its support and participation in the Saudi Food Bank initiative during Ramadan. “The distribution of food boxes this Ramadan will have a significant impact on the 2,000 families that will receive them,” he said, speaking prior to the launch of the campaign. “This is a very positive way to get the community involved in providing some relief to those who need it most.”
The Saudi Food Bank is a non-profit group founded in Dammam in 2011, and is known as Eta’am (Arabic for “feeding”). The organization collects quality meals with the help of its employees and volunteers, and delivers them to beneficiaries recommended by charities.
PepsiCo campaign promotes kindness, good health
PepsiCo campaign promotes kindness, good health
LuLu expands specialty coffee footprint in KSA with Sulalat
LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.
