Elm-Microsoft Arabia partnership in line with Vision 2030

The agreement was signed by Elm CEO Dr. Abdulrahman bin Saad Al-Jadhai and President of Microsoft Arabia Thamer bin Mohammed Alharbi at Elm’s headquarters in Riyadh.
Updated 17 April 2019
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Elm-Microsoft Arabia partnership in line with Vision 2030

Saudi digital solutions company Elm has signed a memorandum of understanding (MoU) with Microsoft Arabia.

The agreement was signed by Elm CEO Dr. Abdulrahman bin Saad Al-Jadhai and President of Microsoft Arabia Thamer bin Mohammed Alharbi at Elm’s headquarters in Riyadh.

“The agreement aims to encourage technical capabilities in order to meet the needs of strategic customers, which will promote developing areas of digital transformation, data science, technical analysis, machine learning, artificial intelligence, business intelligence and big data,” a company statement said. 

Within the framework of this agreement, Microsoft will provide the latest digital solutions that help organizations reduce waiting periods, provide 24 hours of service and reduce operating costs. Microsoft Arabia will also assist in improving the company’s business in data-centered projects, transforming the data into digital models and products.

Majid bin Saad Alarifi, spokesperson and vice president of marketing at Elm, underlined the importance of this strategic partnership, which he said will contribute to developing the employees’ skills, acquaint them with the latest technological trends and help them achieve self-sufficiency, while establishing a long-term business relationship between the two sides.

“This agreement comes in line with Elm’s ambition to expand internationally by focusing on the latest technologies that meet the needs of our current and future customers. Also, such agreements open up a wide range of opportunities for both partners,” Alarifi added.

The agreement is “a realization of Elm’s strategy of building partnerships with leading digital companies to ensure the delivery of the best service to the customer and provide integrated digital systems that facilitate digital transformation, a goal that is in line with the Saudi Vision 2030.”

Alharbi, Microsoft Arabia president, said: “Microsoft is looking forward to developing strategies through which it can provide the necessary support to the Kingdom’s entities.

“Through our partnership with Elm, which is in line with the Kingdom’s Vision 2030, we will work to achieve Elm’s goals of empowering the youth and society with knowledge,” he said.

Elm is owned by the Public Investment Fund and part of its longstanding interest is supporting and localizing technological initiatives.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.