Saudi Ambassador to US Princess Reema hailed as ‘inspiring figure’ for female empowerment

Princess Reema was appointed as the ambassador to the US in Febrauary. (AN photo by Ziyad Alarfaj)
Updated 12 March 2019
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Saudi Ambassador to US Princess Reema hailed as ‘inspiring figure’ for female empowerment

  • The new ambassador to the US has been noted for her efforts in advocating for empowering Saudi women

DUBAI: Princess Reema bint Bandar bin Sultan made history last month, becoming the first Saudi woman to be made an ambassador.

After she was named Saudi Arabia’s top diplomat in the US, Ridwaan Jadwat, Australia’s ambassador to Saudi Arabia, called her appointment “an important milestone,” and wished her a happy and successful posting.

A recognized global figure, Princess Reema has spoken publicly about the inclusion of women in the Saudi workforce, describing the liberalization under way as “evolution, not Westernization.”

She has said, though, that the Kingdom’s efforts to allow women to drive or attend football games are only “quick wins.” More professional opportunities need to be created, and problems such as domestic violence, she believes, demand greater scrutiny.

Princess Reema spent several years in the US during her youth when her father, Prince Bandar bin Sultan, was also Saudi Arabia’s ambassador to the country. She graduated with
a bachelor’s degree in museum studies from George Washington University.

After returning to the Kingdom in 2005, and spending time as the CEO of Harvey Nichols in Riyadh, the princess launched a handbag brand in 2013, before founding a private equity fund and a women’s day spa. She is a member of the World Bank’s Advisory Council for its Women Entrepreneurs Finance Initiative, is vice president of women’s affairs at the General Sports Authority, and is a founding member of the Zahra Breast Cancer Association in Riyadh. In August 2018 she was also appointed to the International Olympic Committee.

Speaking to Arab News last month, Dominique Mineur, Belgium’s ambassador to Riyadh, said the appointment of Princess Reema demonstrated the Kingdom’s resolve to give more prominent roles to women.

“Of course, she is an inspiring figure and has been supporting women in so many fields, such as sports, health, work and financial independence,” Mineur said. “It’s a logical appointment considering the role she has played.”


Rebuilding lives: Saudi initiative gives fresh hope to amputees

Updated 08 December 2025
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Rebuilding lives: Saudi initiative gives fresh hope to amputees

  • Baitureh Health Association has provided life-changing support to more than 1,000 people
  • Prosthetic limbs can cost up to $76,000

MAKKAH: The Baitureh Health Association for the Care of Amputees has quickly become one of Saudi Arabia’s most impactful humanitarian initiatives, transforming support for people with lost limbs.

Established in 2020, the association deals with people’s physical, psychological and social needs and fills a long-standing gap in the national health system.

CEO Badr bin Alyan told Arab News that the initiative was created in response to a growing need, driven by amputations linked to accidents, blood disorders, occupational injuries and other causes.

Its operations were “based on service integration rather than fragmentation, enabling beneficiaries to return to their lives with confidence, ability and independence,” he said.

This holistic process covers everything from initial evaluations to psychological and physical rehabilitation, family support, prosthetic fitting and ongoing maintenance.

Its psychological support programs include group sessions led by certified mentors who have undergone similar experiences, as well as field visits to support patients before and after amputation.

More than 1,000 people across the Kingdom have so far benefitted from the association’s work, about 10 percent of them children, whom Alyan said were “the most sensitive and the most in need of intensive psychological and family support.”

Its specialist programs for children — My First Step and Therapeutic Entertainment — help young people adapt to prosthetics, overcome trauma and build confidence in a safe and supportive setting.

The association has completed more than 300 prosthetic fittings, including silicone cosmetic limbs, mechanical, hydraulic, electronic and 3D-printed models. 

Alyan said the type of prosthetic selected depended on a number of factors, such as age, lifestyle, type of amputation, activity level and psychological readiness.

Children also have to undergo frequent adjustments to their new limbs to account for their growth.

Each prosthetic cost between SR20,000 ($5,300) and SR285,000, Alyan said.

The association funds its work through sponsorships, community contributions and strategic partnerships.

Despite its success, Alyan said there were still challenges to be faced, including the lack of a consolidated base for the provision of psychological support and therapy services and prosthetics development and maintenance.

There was also a shortage of local experts, he said.

In response, the association set up a rehabilitation center, which Alyan said would help to localize prosthetics manufacturing, reduce costs and accelerate fitting processes and create opportunities for local experts to develop their knowledge and experience.

But providing prosthetics was only part of the association’s work, he said.

“Rebuilding a human life is the deeper goal.”