Sony revitalizes smartphone franchise with movie-ratio screens

Sony’s new flagship Xperia One handset has an HDR OLED screen, optimized using its Bravia TV technology, and the ability to take photos and record 4K video in a 21:9 ratio. (AFP)
Updated 25 February 2019
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Sony revitalizes smartphone franchise with movie-ratio screens

  • The company announced a new flagship Xperia One handset at the Mobile World Congress

BARCELONA: Sony, the Japanese company that has fallen way behind its Korean and Chinese rivals in the smartphone sales race, is aiming to capitalize on its movie pedigree with new devices featuring 21:9 ratio screens, the dimensions used to film blockbusters.
The company announced a new flagship Xperia One handset, which has an HDR OLED screen, optimized using its Bravia TV technology, and the ability to take photos and record 4K video in a 21:9 ratio, at the Mobile World Congress on Monday.


Saudia Cargo partners with exports body to boost Kingdom’s products globally

Updated 18 December 2025
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Saudia Cargo partners with exports body to boost Kingdom’s products globally

RIYADH: Saudia Cargo and the Saudi Export Development Authority inked a strategic memorandum of understanding, in a move set to accelerate the international reach of non-oil goods.

The agreement, signed during the “Made in Saudi 2025” exhibition in Riyadh, aims to empower local industries and enhance the global competitiveness of national products.

This deal directly supports the Kingdom’s Vision 2030, which seeks to diversify the economy by growing non-oil exports, building a strong industrial base, and leveraging the nation’s geographic position to become an international logistics hub.

According to a press release, the partnership focuses on a shared commitment to strengthen the “Saudi Made” program, ensuring local products become a preferred choice in international markets.

Key areas of collaboration include supporting exporters, overcoming logistical and regulatory hurdles, facilitating export operations, building capacities, and developing innovative shipping solutions.

“The MoU also includes coordinating external participation in international exhibitions, collaborating on launching joint marketing and promotional campaigns, and opening new horizons for national products to be present in global markets,” the press release said.

This initiative extends Saudia Cargo’s ongoing efforts, including its “BEYOND” campaign launched earlier this year, to promote exports in line with national economic goals.

Saudia Cargo is a leading national carrier, operating a network spanning approximately 100 airport destinations and 250 customer bases across four continents.

With a modern fleet and a strategic alliance with SkyTeam Cargo, the company is well-positioned to support the rapid and secure transport of diverse goods, including e-commerce, pharmaceuticals, and perishables.

Saudi Exports is a government authority dedicated to developing non-oil exports by enhancing the competitiveness of the Kingdom’s exporters and removing barriers to international trade.

The Made in Saudi 2025 exhibition, held from Dec. 15 to 17, served as a platform for forging industrial and commercial partnerships, attracting investments, and exploring new export opportunities.