RIYADH: Saudi Export Development Authority, known as Saudi Exports, represented by the “Made in Saudi” program, in collaboration with the Heritage Commission, has officially launched the “Saudi Crafts” brand as a sub-brand under the national “Saudi Made” umbrella, coinciding with the Year of Handicrafts.

The announcement was made during the third edition of the “Made in Saudi” exhibition, held at the Riyadh International Convention and Exhibition Center in Malham from Dec. 15 to 17.

The launch builds on the initial unveiling of the brand during the Saudi International Handicrafts Week, also known as Banan, in November, marking a new step in developing the handicrafts sector, empowering male and female artisans, and strengthening the presence of their products within the national industrial ecosystem.

The “Saudi Crafts” brand aims to showcase Saudi handicrafts as products that embody creativity, authenticity, and quality, presented in a contemporary manner that enhances their competitiveness in local and global markets under the national “Saudi Made” brand.

This year’s Made in Saudi exhibition has allocated dedicated spaces to display artisans’ products, highlight national craftsmanship skills, and connect artisans with supporting entities and potential buyers, boosting growth opportunities and reinforcing the role of Saudi handicrafts as part of the Kingdom’s cultural and economic identity.

The official launch of the Saudi Crafts brand represents a significant milestone in joint national efforts to develop creative industries, support the sustainability of local crafts, and expand the presence of Saudi products in domestic and international markets.