INTERVIEW: Art Jameel curator Murtaza Vali on the first major exhibition from the Gulf region’s new artistic patrons

Murtaza Vali of the Al Jameel Group of Saudi Arabia. (Illustration by Luis Granena)
Updated 04 November 2018
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INTERVIEW: Art Jameel curator Murtaza Vali on the first major exhibition from the Gulf region’s new artistic patrons

DUBAI: From the patronage of the Medici dynasty in Renaissance Italy, through the artistic philanthropy of the great American magnates of the 19th century, the link between art and business has been a permanent thread.
In the modern Middle East, the tradition was for a while maintained by the Abraaj group and its sponsorship of the annual art fair in Dubai, but with that now in doubt given the group’s financial troubles, the baton has been taken up by the Art Jameel Group of Saudi Arabia.
Next week, reinforcing the link between big business and high art, Art Jameel unveils its first big exhibition at its new art center in Dubai, and the theme, appropriately enough, is the oil industry.
Oil has shaped the economies of the region, but has also been a pervasive factor in its artistic and cultural scene.
“Pervasive, but invisible,” in the words of Murtaza Vali, curator of the exhibition entitled “Crude.”
“Though oil drives all human life, we have limited access to it in an everyday context. ‘Crude’ is an attempt to give viewers a chance to get intimate with it, though it does consciously resist the dark and sticky lure of crude oil itself, which appears only once or twice in the show,” he said.
The exhibition brings together 17 artists from across the region and the world “to explore oil as an agent of social, cultural and economic transformation across the region, as well as a driver of geopolitical upheaval,” according to the Art Jameel website.
There were multiple inspirations for “Crude,” Vali explained. One was the work of Lebanese artist Rayyane Tabet, whose work “The Shortest Distance Between Two Points” was a winner of the Abraaj prize in 2013, the year that Vali curated it. It was based on the TransArabian Pipeline, the post-war venture that got Saudi crude to the Mediterranean without having to pass through the Suez Canal.

In the Middle East, and in the Gulf especially, oil still has the capacity to inspire dreams.

Another inspiration for the exhibition is the huge but little- viewed archive of film produced by the oil companies operating in the Gulf in the mid-20th century. As well as being the heyday of oil discovery in the Gulf, this was also the high point of British documentary film making, and “Crude” digs deep into that reserve.
One highlight of the exhibition is a work by the Saudi artist Manal Al-Dowayan, a self-styled “Aramco brat” whose father worked for Saudi Aramco in Dhahran. Through oral histories and photographs, “If I Forget You, Don’t Forget Me” documents the stories of a generation of pioneering Saudi oilmen and women whose lives straddled the country’s shift from poverty to abundance. The photographs are taken in the home offices of many of these figures and feature mementoes and souvenirs of life lived in the oil industry.
“Living and working in the Aramco ‘camp’ in Dhahran was quite a surreal experience for many — it was like a little bit of mid-20th century suburban America plopped into the middle of the Arabian desert,” said Vali.
Montreal-based Hajjra Waheed captures some of this in her work “Aerial Studies 1-8,” which uses an old map to show some significant sites within the Dhahran compound, including the house she grew up in. Aramco was not involved in the exhibition, but roughly one-third of the works are taken from the Jeddah-based Art Jameel collection.
Oil as an environmental agent is vividly portrayed. “Plume 1-24,” another work by Waheed, consists of photographs of thick black clouds often associated with oil fires. They have been cropped so that the source of the smoke is not visible, opening the images up to multiple interpretations, everything from environmental pollution to the artist’s own memories of the Kuwaiti oil fields burning in 1991 after Saddam’s retreating troops set them alight.
That act of destruction also figures in another work at “Crude.” Monira Al-Qadiri’s “Behind the Sun” features vintage footage of the same fields, ablaze, shot by a Kuwaiti journalist from ground level, but overlaid with recitations of Islamic poetry drawn from Kuwaiti television archives. “These events elicited awe and wonder as much as fear and despair. Al-Qadiri’s use of poetry brings some of this wonder back,” Vali said.
The message from the exhibition is as much corporate as artistic. “I think it is informative to know the early history of the oil industry, to learn how quickly and closely corporations and governments came together around the extraction of petroleum. This link helps us better understand how oil so quickly became the dominant source of energy around the world,” he said.
That history throws up some quirky cultural facts, like the link between oil and golf. The American expats who came to Saudi Arabia, for example, were dedicated golfers, and went to great lengths to play their game in demanding circumstances. “Playing golf in the desert, an environment that does not seem ideal for the game, a landscape that is, in some sense, one big sand trap,” said Vali.
Raja’a Khalid’s “Desert Golf” series uncovers archival images of this practice from the late 1940s on, showing “company men” nonchalantly playing golf in the desert, often in close proximity to pipeline and other infrastructural facilities.
“The images reveal an air of corporate elitism still associated with the industry, and remind us how some of the stranger aspects of contemporary life in the Gulf, like lush green world-class golf courses, can be traced back to imperial and colonial pasts,” Vali said.
In literature, a small but significant sub-genre grew out of the meeting between westerners and Arabs in the oil industry, dubbed “petro-fiction.” The Saudi writer Abdul Rahman Munif’s “Cities of Salt” series was controversial at the time — perhaps, Vali said, because of the legacy of colonialism and imperialism inherent in the “oil encounter.”
He takes this as “another sign of how oil is both magical and insidious. It withholds itself from us while making us entirely dependent on it.”
Vali quoted the famous Polish journalist Ryszard Kapuscinski, who said: “Oil creates the illusion of a completely changed life, life without work, life for free … The concept of oil expresses perfectly the eternal human dream of wealth achieved through lucky accident, through the kiss of fortune and not by sweat, anguish, hard work. In this sense oil is a fairy tale, and like every fairy tale, a bit of a lie.”
Vali agrees with that in principle, but is enough of a pragmatist to understand that the oil business underpins a lot of real life as well, including artistic life.
“In the Gulf, there is quite a direct link between oil and culture. When oil fell to below $40 a barrel a couple of years ago, the culture industry noticeably shrank. Oil permeates art and culture in the region, much as it does our everyday lives,” he said.
As befits a scientist turned artist, he is on top of some of the basic economic problems facing the oil industry. One of the exhibits is a work by a Venezuelan artist entitled “The Last Oil Barrel,” which Vali calls “the key to the exhibition.”
“The idea of ‘peak oil’ is intriguing on many levels. Oil’s growing scarcity produces, what one scholar has called, a kind of “resource anxiety” which is increasingly pervasive in the West. But in the Middle East, and in the Gulf especially, oil still has the capacity to inspire dreams,” he said.


Saudi Arabia’s AI imperative: seizing the agentic enterprise to fulfill Vision 2030 goals

Updated 11 January 2026
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Saudi Arabia’s AI imperative: seizing the agentic enterprise to fulfill Vision 2030 goals

  • Workers who use AI daily are 64% more productive and 81% more satisfied with their jobs

RIYADH: As Saudi Arabia advances its ambitious Vision 2030, a transformative shift in the global workplace underscores a critical opportunity for the Kingdom’s organizations.

Slack’s latest Workforce Index survey revealed an unprecedented surge in the adoption and impact of artificial intelligence, presenting a clear pathway for Saudi businesses to lead in the era of digital labor, drive economic diversification, and create high-value roles for the future workforce.
“Saudi Arabia has all the ingredients to lead this shift: a young population, a government willing to modernize at extraordinary speed and industries preparing for global competition,” Mohammad Al-Khotani, the senior vice president and general manager of Salesforce Middle East told Arab News.

From adoption to advantage
The evidence that AI is a decisive competitive advantage is now overwhelming. Slack’s research, which surveyed 5,000 global desk workers, found that daily AI usage has soared by 233 percent in just six months.
Workers who use AI daily are 64 percent more productive and 81 percent more satisfied with their jobs than their non-AI-using colleagues. This trend is even more pronounced in specific markets; in the UK, daily AI users report an 82 percent increase in productivity and a 106 percent boost in job satisfaction.
According to the report, this surge is fundamentally reshaping work. The data confirms that trust grows with use: workers who use AI agents daily are twice as likely to trust them in areas like data protection and accuracy. 
Furthermore, AI is enabling workers to expand their capabilities strategically. Some 96 percent of AI users have leveraged the technology to perform tasks they previously lacked the skills to do.
Workers are now 154 percent more likely to use AI agents to perform tasks better and more creatively, not merely to automate them. The top productivity boosts come from eliminating extensive research, assisting with communication, and overcoming creative blocks.
Given this, Al-Khotani emphasized the macroeconomic imperative for Saudi organizations to lead, not follow. 
“Saudi Arabia is one of the few countries where the public sector has already set a global benchmark for digital service delivery. This creates a macroeconomic condition in which private-sector organizations must now match the pace set by the state,” he said. 
He further noted that “the scale of Saudi Arabia’s transformation, megaprojects, tourism growth, manufacturing build-out and new digital sectors, requires the productivity lift that only digital labor and AI agents can provide. Organizations that adopt early will move faster, earn citizen trust and gain market share.”
This perspective is echoed by Mohamad El-Charif, founder of the Middle East’s first sovereign regulatory compliance platform, Qadi.
“When we talk about digital labor in Saudi Arabia, we have to acknowledge that legal and regulatory AI is not optional. If we wait and come in as fast followers, we’ll end up running our core legal and regulatory workloads elsewhere, governed, and updated elsewhere,” he explained to Arab News. 
He argued that early adoption creates a lasting advantage: “Moving early with governed, sovereign agents, lets Saudi organizations encode their own local laws, internal policies, escalation paths and audit trails into the infrastructure.”
He added: “Under Vision 2030, leading Saudi banks, insurers, telcos, and energy companies are not just serving the domestic market; they’re becoming global players. If they build their regulatory backbone early and on their own terms, they don’t just stay in bounds at home, but they also carry that infrastructure with them as they expand.”

From automation to the agentic enterprise
This ground-level adoption aligns with a strategic corporate pivot identified in the 2025 MuleSoft Connectivity Benchmark Report, produced in collaboration with Deloitte.
The report highlighted that generative AI has reshaped human-AI interaction, and the next frontier is the rise of the “agentic enterprise.” This model involves autonomous AI agents that can operate with unprecedented independence, responding to queries, managing sophisticated tasks, and optimizing workflows without continuous human intervention.
The report found that 93 percent of IT leaders intend to introduce such autonomous agents within two years, with 40 percent having already done so and another 41 percent planning deployment within the next year.
This shift is accelerating rapidly; the average number of AI models in use has already doubled from 2024 projections, and IT leaders predict a further 78 percent increase over the next three years.
Salesforce Middle East’s Al-Khotani elaborated on this strategic potential, stating: “AI agents offer a multiplier effect across sectors that Vision 2030 prioritizes. This same efficiency can shift the economics of different industries.”
He added: “Legacy sectors can automate routine compliance, scheduling, documentation, onboarding and case resolution. Public services can move from reactive to proactive, anticipating citizen needs and completing tasks autonomously.”
Qadi’s El-Charif described this as turning “compliance from a blockage into an API,” accelerating Vision 2030’s ambitions. 
“For a thriving economy, the biggest gift you can give businesses is predictable, low-friction compliance,” he said, adding: “When you encode local laws, regulations and internal policies into agents, those checks move inside the workflow. Approvals can happen in days, not months, without lowering standards.”
However, this potential is gated by integration. Some 95 percent of IT leaders cite integration challenges as the primary hurdle to effective AI implementation. 
Organizations use an average of 897 applications, with 46 percent using over 1,000, yet integration levels have stagnated.

Opportunity for the Kingdom
For Saudi organizations, moving early to adopt and integrate AI is no longer optional, but a strategic necessity to lead in digital labor and deliver on Vision 2030’s goals of a vibrant society, a thriving economy, and an ambitious nation.
First, deploying AI in ways that deliver positive outcomes for both business and employees is key. The Slack Index showed that AI enhances human connection, not replaces it.
Daily AI users are 246 percent more likely to feel more connected to colleagues and report a 62 percent higher sense of belonging. This counters fears of displacement, showing AI can augment teamwork and culture.
Al-Khotani stressed the principles for positive deployment, noting: “AI must be introduced as augmentation, not substitution. When people understand that agents are handling low-value tasks, while humans focus on creativity, judgment and customer relationships, acceptance is extremely high.” 
He added that Salesforce data shows 84 percent of AI users say the technology makes them enjoy their job more, largely because it reduces repetitive work.
El-Charif advocated for a practical Outcome-Workflow-Governance framework to achieve this symbiosis, saying: “We design agents to take over that ‘read, retrieve, reconcile’ loop. 
“This doesn’t replace humans, but it elevates them out of the infrastructural gridlock.” 
He added: “That, for me, brings a real opportunity of using agentic AI to remove the glue work that exhausts people, and free up talent to focus on strategy, relationships and judgment, which is exactly what Vision 2030 is asking our institutions to excel at.”
Agentic AI can directly accelerate Vision 2030 ambitions. As noted by Goldman Sachs Research, generative AI can streamline business workflows, automate routine tasks and give rise to a new generation of business applications.
For Saudi Arabia, this means modernizing legacy sectors, improving efficiency in health care and financial services, and supercharging nascent industries. 
The MuleSoft report confirmed that APIs and API-related implementations now account for 40 percent of company revenue on average, up from 25 percent in 2018, demonstrating the tangible economic value of a connected, AI-ready infrastructure.
El-Charif also highlighted the societal dimension, stating: “For a vibrant society, this technology drives transparency and trust. When rules are encoded into agents, their application becomes consistent and audit-ready. This builds confidence in the market and investors know that compliance isn’t subjective, but structural.”
Finally, this transition will create high-value roles for humans. The integration challenge itself is a source of future jobs. The MuleSoft report found that developers spend an estimated 39 percent of their time building custom integrations, and IT staffing budgets are expected to rise by 61.5 percent year-over-year to meet AI demand.
Al-Khotani foresees specific new roles emerging from the AI integration challenge, saying: “Salesforce’s research shows that organizations adopting AI expect their data and integration teams to grow nearly 50 percent over the next three years.” 
He went on explaining that this opens pathways for new roles such as AI integration architects, agent workflow designers, and responsible AI officers and digital trust specialists.
El-Charif identified the emergence of roles such as “Legal Engineer,” — someone who understands both the regulation and how to encode it into logic.
Furthermore, as AI handles routine tasks, workers are freed for more strategic, creative, and innovative work, precisely the skills needed for a knowledge-based economy. 
Al-Khotani envisioned this shift elevating Saudi Arabia’s broader economic structure: “As agents take on routine and administrative tasks, Saudi Arabia’s workforce will shift toward higher-value roles that emphasize creativity, human judgment, and strategic decision-making.”
He added that this shift increases productivity per capita, a core Vision 2030 outcome, because the workforce is no longer limited by the volume of manual work it can process. “The macroeconomic structure becomes more innovation-driven and less labor-intensive.”
Global AI adoption is accelerating, worker productivity and satisfaction are skyrocketing with its use, and the next wave of enterprise value lies in agentic AI.
For Saudi Arabia, the mandate is to build the robust, integrated digital foundations today that will allow its organizations and workforce to not just participate in this future, but to lead it, turning the promise of Vision 2030 into an intelligent, automated, and human-centric reality. 
As Al-Khotani concluded: “The future economy will not reward automation alone, it will reward nations that use AI to elevate human potential. Saudi Arabia is positioned to be one of them.”