LOS ANGELES: NBA icon Michael Jordan is branching out into eSports, investing in the parent company of Team Liquid, aXiomatic.
Jordan, a six-time NBA champion with the Chicago Bulls and now owner of the league’s Charlotte Hornets, is making his first foray into the burgeoning world of eSports.
He was one of two new investors announced on Thursday by aXiomatic, along with Declaration Capital, the family office of Washington DC-based billionaire David Rubenstein.
According to Forbes the investments were part of a $26 million funding round.
“I’m excited to expand my sports equity portfolio through my investment in aXiomatic, eSports is a fast-growing, international industry and I’m glad to partner with this great group of investors,” said Jordan, who joined his fellow Dream Team teammate Magic Johnson as an aXiomatic investor, as is Ted Leonsis, owner of the NBA’s Washington Wizards as well as the NHL’s Stanley Cup champion Washington Capitals.
“The next generation of sports fans are eSports fans,” Leonsis told ESPN in a statement. “ESports is the fastest-growing sector in sports and entertainment, and aXiomatic is at the forefront of that growth.”
In 2016 aXiomatic acquired a majority stake in Team Liquid, one of the oldest and most popular teams in eSports with more than 60 competitive gamers based out of Los Angeles and the Netherlands.
Team Liquid teams compete in a number of eSports titles, including League of Legends, Dota 2 and Counter-Strike.
The NBA is involved with eSports with its NBA 2K League, which involves 21 NBA team affiliates.
Basketball legend Michael Jordan invests in eSports franchise
Basketball legend Michael Jordan invests in eSports franchise
- The next generation of sports fans are eSports fans: Washington Wizards owner
Late Nandez winner keeps Al-Qadsiah’s title hopes alive
- Al-Qadsiah move to 47 points, 3 behind leaders Al-Hilal, who are yet to play on Matchday 22
- Al-Taawoun fairytale run loses steam as Pericles Chamusca’s side continue difficult spell
RIYADH: All signs pointed to an unlikely title charge for Al-Qadsiah when they held Al-Hilal to a 2-2 draw in Dammam at the end of January.
Since then, it has been a testing period for Brendan Rodgers’ side.
While they remain unbeaten under the Northern Irishman, Al-Qadsiah have struggled to replicate their earlier intensity as fatigue begins to take its toll.
Despite those challenges, Al-Qadsiah have collected seven points from their last nine, with a dramatic late winner from Nahitan Nandez securing a valuable 1-0 victory over a resilient NEOM side. The road to those three points was anything but easy.
Al-Qadsiah should have been ahead inside three minutes. A high press initiated by Julian Quinones and Mateo Retegui forced NEOM goalkeeper Luis Maximiano into a costly error, with his attempted clearance falling straight to the Italian. The 2024/25 Serie A top scorer struck the post with the goal at his mercy, allowing NEOM to breathe a sigh of relief.
What followed was a tactical battle between Rodgers and Christophe Galtier.
The hosts made a few changes from their previous outing, with Nandez occupying the right flank instead of Mohammed Abu Al-Shamat, while Ali Hazazi slotted into midfield.
NEOM mirrored the system, with their wingers tracking Nandez and Christopher Bonsu Baah as they dropped into a 5-4-1 defensive shape. Faris Abdi was a key outlet for the visitors, surging down the left flank on multiple occasions to support Luciano Rodriguez and Alexandre Lacazette.
It was Rodriguez and Lacazette who fashioned NEOM’s most dangerous chances of the night.
In the 38th minute, Koen Casteels denied Rodriguez with a powerful save. Minutes later, a cutback found Lacazette inside the box, but Casteels was again equal to the effort.
The Belgian emerged as the standout performer, making seven saves to keep Al-Qadsiah in contention. His efforts almost went unrewarded, however, as Retegui failed to convert further chances and Quinones endured his first game in 10 without a goal contribution.
Al-Qadsiah eventually grabbed the winner in the dying moments when a cross from Bonsu Baah was flicked on by new signing Waleed Al-Ahmed into the path of Nandez. The Uruguayan powered home what could prove to be the most valuable goal of the season, keeping Al-Qadsiah firmly in the title hunt.
Elsewhere, Damac enjoyed a perfect start under new manager Fabio Carille, as the Knights from the South secured their second win of the campaign with a 2-1 victory over Al-Taawoun.
Yakou Meite scored twice to give Damac their first win since late December, while Al-Taawoun drifted further from the top four after another match without victory.
The result moves Damac three points clear of Al-Riyadh in 16th place, easing immediate relegation concerns.
Meanwhile, Omar Al-Somah continued his pursuit of the all-time Saudi Pro League scoring record with a late winner for Al-Hazem. The hosts defeated Al-Okhdood 2-1 to climb temporarily into 11th, 12 points clear of the drop zone.
Saudi Pro League action returns on Friday, with Al-Shabab hosting Al-Ahli in Riyadh, Al-Hilal welcoming Al-Ettifaq and Al-Ittihad facing Al-Fayha to close out the day’s action.
