JEDDAH: Beautiful flowers that stay fresh and vibrant for months on end — it sounds like a fantasy but the florists at Iluba have made it a wonderful reality.
The international company, which is based in Gauteng, South Africa, uses an innovative, patented treatment process to preserve fresh roses and other flowers for up to six months.
Enter the store — on Sari Street in Jeddah’s Al-Khalidiyah district — and you are greeted with a whiff of floral scent that is a welcome relief from the city smell of traffic and smoke.
The process used to extend the life of the flowers is complex and workers have only a few hours after the flower is plucked to complete the preservation and fully capture its freshness.
There are a variety of options for displaying the blooms, including wood and glass containers, and even the hourglass from Disney classic “Beauty and the Beast” is available. Classic flower colors such as red, yellow, white are available, along with more unusual options such as black, brown, blue and purple, offering something to match every taste.