Where We Are Going Today: Iluba’s flowers are forever

Iluba uses a treatment process to preserve fresh roses making them last for months.
Updated 26 October 2018

Where We Are Going Today: Iluba’s flowers are forever

  • The process used to extend the life of the flowers is complex and workers have only a few hours after the flower is plucked to complete the preservation and fully capture its freshness

JEDDAH: Beautiful flowers that stay fresh and vibrant for months on end — it sounds like a fantasy but the florists at Iluba have made it a wonderful reality.

The international company, which is based in Gauteng, South Africa, uses an innovative, patented treatment process to preserve fresh roses and other flowers for up to six months.

Enter the store — on Sari Street in Jeddah’s Al-Khalidiyah district — and you are greeted with a whiff of floral scent that is a welcome relief from the city smell of traffic and smoke. 

The process used to extend the life of the flowers is complex and workers have only a few hours after the flower is plucked to complete the preservation and fully capture its freshness.

There are a variety of options for displaying the blooms, including wood and glass containers, and even the hourglass from Disney classic “Beauty and the Beast” is available. Classic flower colors such as red, yellow, white are available, along with more unusual options such as black, brown, blue and purple, offering something to match every taste. 


Saudi specialist teams to fight locust invasion

Updated 03 June 2020

Saudi specialist teams to fight locust invasion

RIYADH: The Saudi Ministry of Environment, Water and Agriculture has deployed 40 field teams to fight desert locusts.

The teams will operate south of Riyadh (Wadi Al-Dawasir, Al-Sulayyil, and Al-Aflaj), southeast of Asir (Ahad Rafidah, Sarat Abidah, Wadi bin Hashbal, Tathleeth, Bisha, Tareeb, and Al-Khanqah, and their affiliated centers), Najran’s governorates and eastern desert, and the eastern Taif highlands in the Makkah region.

The ministry said that the Locust Control and Migratory Pest Center is implementing efforts to fight the locust problem in targeted areas, where the extent of the risk has been assessed.

Teams are specially equipped to fight the locust invasion, which began as an outbreak in Yemen, Oman and the Empty Quarter.

A total of 24 pest control teams, nine exploration teams, five supervision and monitoring teams and two maintenance teams have been formed to counter the threat.

Teams will be supplied with over 15,000 liters of pesticides as well as safety tools, spare parts, oil, and fuel as logistical support to aid the operation. SPA Riyadh

Measures aim to reduce breeding in the regions and meet the threat of swarms crossing from Oman and Yemen.

Abnormal rainfall in the south of the Arabian Peninsula has coincided with the summer migration of the locust swarms from East Africa toward southwest Asia (India and Pakistan), the ministry said. 

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