Fashion student tweets her way to Dar Al-Hekma

Al-Hekma School of Design and Architecture has an outstanding reputation in teaching. (Photo/Dar Al-Hekma)
Updated 07 October 2018
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Fashion student tweets her way to Dar Al-Hekma

Dar Al-Hekma University has offered a fashion design student a full scholarship to study at its campus after seeing her creative designs on Twitter. 

A highly talented student with gifted design skills, Shahad Sari had given up hope of completing her undergraduate studies, as her admission application was earlier rejected by a university — that offered a fashion design program in her city — due to limited seats.

Shahad’s friend later posted her designs on Twitter and also posted a link to the designs on the Twitter account of Dar Al-Hekma, which responded and showcased her works to Dr. Suhair Al-Qurashi, the university president, who liked the designs and recommended her for the full scholarship.

Al-Qurashi said the university attaches great significance to fostering talented young women, encouraging them to hone their skills and creating a conducive environment to nurture their talents.

“Shahad is a gifted student. I saw some of her works and was impressed. We, at Dar Al-Hekma, strive constantly to attract talented young women and give them creative opportunities and prepare them to be future leaders and entrepreneurs. Our aim is to build their capacities to help them play efficient roles in social and economic development and serve the country in line with Vision 2030,” she said. 

Based on her talent, the university granted her the Talented Students Scholarship, the conditions for which require student to have grades of 85 percent or over and be talented in her field of study.

Shahad, who met all the conditions, thanked Dar Al-Hekma and Dr. Al-Qurashi for the scholarship

“Dar Al-Hekma is a prestigious educational institution with an innovative vision aiming to build Saudi leaders, hone their skills and graduate students who are capable of making a positive social and economic change,” she said.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.