Fashion student tweets her way to Dar Al-Hekma

Al-Hekma School of Design and Architecture has an outstanding reputation in teaching. (Photo/Dar Al-Hekma)
Updated 07 October 2018
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Fashion student tweets her way to Dar Al-Hekma

Dar Al-Hekma University has offered a fashion design student a full scholarship to study at its campus after seeing her creative designs on Twitter. 

A highly talented student with gifted design skills, Shahad Sari had given up hope of completing her undergraduate studies, as her admission application was earlier rejected by a university — that offered a fashion design program in her city — due to limited seats.

Shahad’s friend later posted her designs on Twitter and also posted a link to the designs on the Twitter account of Dar Al-Hekma, which responded and showcased her works to Dr. Suhair Al-Qurashi, the university president, who liked the designs and recommended her for the full scholarship.

Al-Qurashi said the university attaches great significance to fostering talented young women, encouraging them to hone their skills and creating a conducive environment to nurture their talents.

“Shahad is a gifted student. I saw some of her works and was impressed. We, at Dar Al-Hekma, strive constantly to attract talented young women and give them creative opportunities and prepare them to be future leaders and entrepreneurs. Our aim is to build their capacities to help them play efficient roles in social and economic development and serve the country in line with Vision 2030,” she said. 

Based on her talent, the university granted her the Talented Students Scholarship, the conditions for which require student to have grades of 85 percent or over and be talented in her field of study.

Shahad, who met all the conditions, thanked Dar Al-Hekma and Dr. Al-Qurashi for the scholarship

“Dar Al-Hekma is a prestigious educational institution with an innovative vision aiming to build Saudi leaders, hone their skills and graduate students who are capable of making a positive social and economic change,” she said.


Kingdom Centre’s comprehensive upgrade nears completion

Updated 05 January 2026
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Kingdom Centre’s comprehensive upgrade nears completion

Chairwoman of the Board of Kingdom Centre Nada Alateegi announced that the final phase of the comprehensive upgrade and redevelopment works at the iconic Riyadh landmark has neared completion.

Kingdom Centre was never intended to be just a shopping destination or a business hub, Alateegi said, but rather a space to deliver exceptional experiences. The experience is now being elevated to a new level of luxury that seamlessly brings together refined hospitality, high-end retail, and world-class business environments. 

She said that Kingdom Centre, inaugurated in 2001, commenced its modernization project in April 2023. The project is being implemented in partnership with a group of top-tier global designers and renowned contractors, and led by the Kingdom Centre management team, to ensure the highest standards of quality and precision.

The upgrades were carried out in accordance with the best safety practices, while maintaining uninterrupted operations and ensuring visitors’ comfort and safety are preserved throughout, Alateegi said. This approach reflects the vision and directives of Prince Alwaleed bin Talal and has contributed to the center receiving several awards, including its recognition for “visionary design and development.”

She added that Kingdom Centre had installed the largest fully integrated digital screen on Kingdom Tower facades, operated exclusively in partnership with digital advertising and media solutions leader Rotana Signs. The screen serves as an international showcase reflecting Riyadh’s evolution and its growing global standing.

Kingdom Centre is also home to the Four Seasons Hotel, one of the world’s most prestigious hospitality brands, in addition to VOX Cinemas, purpose-designed to world-class specifications guided by the center’s management vision. 

Moreover, Kingdom Centre introduced Al-Mamlaka Social Dining zone, which has become one of the region’s leading dining experiences and a model for other investors. Conceived by the center’s management to elevate the visitor experience, the Social Dining concept has been officially registered as the intellectual property of Kingdom Centre.

Kingdom Centre has also launched a mobile application and a dedicated visitor loyalty program offering a range of benefits. This initiative is part of the center’s digital transformation strategy and aims to strengthen long-term engagement with visitors.

Kingdom Centre’s management remains committed to setting a leading example for the sector, delivering innovative experiences that support Saudi Arabia’s tourism ambitions and align with Saudi Vision 2030, Alateegi added.