Fashion student tweets her way to Dar Al-Hekma

Al-Hekma School of Design and Architecture has an outstanding reputation in teaching. (Photo/Dar Al-Hekma)
Updated 07 October 2018
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Fashion student tweets her way to Dar Al-Hekma

Dar Al-Hekma University has offered a fashion design student a full scholarship to study at its campus after seeing her creative designs on Twitter. 

A highly talented student with gifted design skills, Shahad Sari had given up hope of completing her undergraduate studies, as her admission application was earlier rejected by a university — that offered a fashion design program in her city — due to limited seats.

Shahad’s friend later posted her designs on Twitter and also posted a link to the designs on the Twitter account of Dar Al-Hekma, which responded and showcased her works to Dr. Suhair Al-Qurashi, the university president, who liked the designs and recommended her for the full scholarship.

Al-Qurashi said the university attaches great significance to fostering talented young women, encouraging them to hone their skills and creating a conducive environment to nurture their talents.

“Shahad is a gifted student. I saw some of her works and was impressed. We, at Dar Al-Hekma, strive constantly to attract talented young women and give them creative opportunities and prepare them to be future leaders and entrepreneurs. Our aim is to build their capacities to help them play efficient roles in social and economic development and serve the country in line with Vision 2030,” she said. 

Based on her talent, the university granted her the Talented Students Scholarship, the conditions for which require student to have grades of 85 percent or over and be talented in her field of study.

Shahad, who met all the conditions, thanked Dar Al-Hekma and Dr. Al-Qurashi for the scholarship

“Dar Al-Hekma is a prestigious educational institution with an innovative vision aiming to build Saudi leaders, hone their skills and graduate students who are capable of making a positive social and economic change,” she said.


ITC Infotech accelerates Vision 2030 through digital hub in Riyadh

Updated 17 January 2026
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ITC Infotech accelerates Vision 2030 through digital hub in Riyadh

ITC Infotech’s commitment to delivering real digital change in the Middle East is reinforced by strengthening collaboration and working more closely with customers on the ground. The establishment of its Digital and AI Engineering Hub in Riyadh brings superior digital engineering and AI skills closer to businesses, allowing for speedier collaboration, localized innovation, and solutions targeted to regional needs. This strategic expansion aligns with Saudi Arabia’s Vision 2030 and underscores ITC Infotech’s long-standing emphasis on partnership-led growth and customer-centric innovation.

The hub was officially inaugurated on Jan. 15 by Sanjiv Puri, chairman and managing director of ITC Ltd. This facility is designed to help enterprises leverage advanced technologies and convert digital ambitions into measurable business outcomes. This move aligns closely with Saudi Arabia’s efforts to build a knowledge-driven economy powered by innovation and technology.

Saudi Arabia’s digital leap

Vision 2030 is more than just economic diversification; it is a clear blueprint for creating a technologically advanced society. This vision is centered on the integration of artificial intelligence and digital engineering, which are transforming industries and enabling long-term, sustainable growth. The strategic importance of AI is clear, with the Saudi Data and AI Authority estimating that it may add $135 billion to the Kingdom’s GDP by 2030. This commitment is supported by significant investments, including $14.9 billion announced at LEAP 2025 to advance digital infrastructure, talent, and next-generation technologies, as well as historic projects like the $2.7 billion Hexagon Data Center in Riyadh. Together, these efforts are laying the foundation for a secure, resilient, and future-ready digital ecosystem that can support AI adoption, data-driven governance, and smart city development at scale.

What the hub offers

ITC Infotech’s Riyadh hub is designed to fuel this momentum by focusing on three core areas:

  • AI-powered platforms: Delivering predictive analytics, intelligent automation, and data-driven insights to help businesses transition from reactive operations to proactive strategies.
  • Digital engineering solutions: Leveraging Industry 4.0-driven smart manufacturing capabilities, integrating AI-led modeling, connected systems, and advanced analytics to optimize production performance, improve asset utilization, and proactively reduce operational and quality risks across the engineering lifecycle.
  • Cloud-native architectures: Building agile, secure, and resilient ecosystems that enable faster innovation and seamless integration across enterprise systems.

These capabilities are designed to enable organizations to innovate, scale, and compete in a rapidly evolving digital economy. Beyond technology, the hub is fundamentally anchored in building a team of the region, from the region, for the region and for global impact. Through structured skill-building programs, deep partnerships with academia, systematic knowledge transfer, and immersive, hands-on delivery models, the hub is creating a future-ready Saudi workforce fully aligned with Vision 2030 and capable of serving both national and international priorities.

Driving enterprise transformation 

The ITC Infotech hub aims to enable transformation rather than simply deploy technology. By driving AI adoption, accelerating digital engineering, and building cloud-native ecosystems, ITC Infotech seeks to help businesses:

  • develop new business models to meet evolving market needs.
  • improve operational efficiency through predictive insights and automation.
  • support sustainability goals by optimizing resources and reducing risks.
  • build a skilled local workforce capable of leading future innovations.

These outcomes support enterprises as they transition to more resilient, data-driven, and digitally mature operating models.

The road ahead

ITC Infotech is a wholly owned subsidiary of ITC Limited, one of India’s largest conglomerates, with over 25 years of experience as a trusted technology services partner to enterprises globally. The company focuses on next-generation enterprise transformation, delivering services across infrastructure and application modernization, cloud, cybersecurity, digital engineering, and AI-led innovation.

As Saudi Arabia continues its digital journey, ITC Infotech’s combination of global expertise, strong local presence, and collaborative delivery model positions it as a long-term partner in advancing Vision 2030. ITC Infotech’s hub in Riyadh reflects this commitment, bringing advanced capabilities closer to customers, investing in local talent, and enabling enterprises to adopt AI at scale as they compete in an increasingly digital world.