Pemra takes a dig at the bold and the beautiful

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Updated 05 September 2018
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Pemra takes a dig at the bold and the beautiful

  • Official media authority asks scriptwriters to tone down “bold” content in dramas
  • Stories should reflect Pakistani culture, it says

LAHORE: Urging writers to produce content which is “strictly in line” with Pakistani culture, the Pakistan Electronic Media Regulatory Authority (Pemra) on Tuesday issued a directive asking drama serials to tone down “bold” scripts. 

“Pakistan’s drama industry has always been recognized/appreciated for its quality [of its work] and diversification. Over time, however, it has been observed that the quality of Pakistani dramas is deteriorating by the day,” a statement released by Pemra said.

The statement – which has now gone viral on social media -- added that the authority was done with the “bold and unnecessary glamour that seems to be ignoring religious, social, cultural and ethical values of the country”.

In the five-point notice, specifically directed at television channels, Pemra cited “receiving numerous complaints from the general public” as its main reason for issuing the directive. 

“Viewers are of the opinion that dramas are not depicting the true picture of Pakistan society. Indecent scenes/dialogues/extramarital relations, violence and exploitation are being glamorized, ignoring the ethical bindings of Pakistani society as well as Pemra laws,” it read.

Critically-acclaimed and lauded for the originality of its content, Pakistan’s TV industry has won several laurels, garnering fans from all parts of the world, with some soap operas now available on Netflix, too. This was after YouTube helped catapult TV dramas to an international audience and amass millions of views in the process. It has also advanced the careers of several TV stars who have gone on to sign international projects. One among them is Saba Qamar Zaman who worked alongside Irrfan Khan in “Hindi Medium” and will soon make her Hollywood debut opposite Ben Affleck.

The notice caused an almost instantaneous reaction on twitter with stars taking umbrage at the move. 

“What, pray tell, is the 'true picture’ of Pakistani society. Not every drama serial is meant to be watched with the family. Pinky & Babloo can be put to bed before, no? How is television content expected to diversify when we get sweeping generalizations like this,” TV and film actor Osman Khalid Butt, who starred in the critically acclaimed ‘Diyar-e-Dil’, said in a twitter post.


Pakistani PM seeks faster reform implementation in talks with World Bank chief 

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Pakistani PM seeks faster reform implementation in talks with World Bank chief 

  • 10-year World Bank framework announced last year will focus $20 billion in lending to Pakistan over the coming decade on development issues 
  • Ajay Banga is on his first official visit to Pakistan as head of World Bank Group and as Islamabad works to advance multi-year reform agenda 

ISLAMABAD: Pakistani Prime Minister Shehbaz Sharif and World Bank Group President Ajay Banga agreed on Monday on the need to accelerate implementation and strengthen oversight of development priorities, as Islamabad seeks to deliver reforms “at speed and scale” under the World Bank’s Country Partnership Framework (CPF), Sharif’s office said.

Banga is on his first official visit to Pakistan as head of the World Bank Group and as the country works to advance a multi-year reform agenda supported by international financial institutions, including the World Bank and the International Monetary Fund.

According to a statement issued by the Prime Minister’s Office, Sharif welcomed Banga and acknowledged the World Bank Group’s long-standing partnership with Pakistan, particularly its support through the 10-year CPF announced last year. The one-of-a-kind plan will focus $20 billion in lending to the cash-strapped nation over the coming decade on development issues like the impact of climate change as well as boosting private-sector growth.

The prime minister said Pakistan was pursuing a comprehensive, domestically driven reform program aimed at achieving sustainable economic stability, the statement said, adding that the government was working across multiple sectors, including energy, agribusiness, digital development, fiscal reforms and job creation.

“Prime Minister and Mr.Banga reiterated the need to fast-track implementation and ensure strong oversight to deliver impact at speed and scale on CPF-aligned priorities,” a statement from Sharif’s office said.

“These measures would duly assist Prime Minister’s initiative to address and resolve Implementation bottlenecks in development projects.”

Sharif also reaffirmed the government’s commitment to structural reforms aimed at unlocking job-rich growth and strengthening investor confidence, according to the statement.

According to the statement, Banga welcomed Pakistan’s ongoing reform efforts and reaffirmed the World Bank Group’s commitment to deepening cooperation through what he described as a “One World Bank Group” approach, the statement said. 

“Greater leverage of private resources, in addition to strong coordination with development partners, is necessary to meet the ambition of the government’s reform agenda,” the statement quoted Banga as saying.

Pakistan has relied heavily on multilateral financing and development support in recent years as it navigates balance-of-payments pressures, high inflation and the need for deep-seated structural reforms to boost growth and resilience.

The South Asian nation is currently under a $7 billion International Monetary Fund bailout program, which requires the country to boost government revenues and shore up external sources of financing, much of which comes from loans from China and Gulf nations.

Announcing the CPF last January, Sharif said in a post on social media platform X that the new plan would focus the global institution’s pledge of $20 billion in areas including clean energy and climate resilience in the ten years from 2026.

The World Bank said in a statement at the time that policy and institutional reforms to boost private sector growth and expand fiscal space for government investment in crucial areas would also be key to the CPF.

“We are focused on prioritising investment and advisory interventions that will help crowd-in much needed private investment in sectors critical for Pakistan’s sustainable growth and job creation, including energy and water, agriculture, access to finance, manufacturing and digital infrastructure,” said Zeeshan Sheikh, the World Bank’s International Finance Corporation Country Manager for Pakistan and Afghanistan in a statement.

The World Bank has currently committed about $17 billion to Pakistan for 106 projects.