Saudi Icon showcased its comprehensive ecosystem at the prestigious Future Hospitality Summit in Riyadh, in a testament to its pioneering spirit and commitment to innovation. This marked a significant milestone for the company as it continues to redefine the landscape of the hospitality industry.

Established in 2014 as a beacon of excellence in construction and design, Saudi Icon’s presence at FHS underscored its unwavering dedication to providing end-to-end solutions for hospitality ventures. With a diverse range of services in its repertoire, the company has emerged as a one-stop destination, revolutionizing the traditional approach to project execution.

At its core, Saudi Icon is more than just a construction company; it embodies a complete ecosystem designed to streamline the development process from conception to completion. With a robust infrastructure comprising reliable subcontractors and suppliers, Saudi Icon ensures vertical growth while maintaining unparalleled quality standards.

Central to this ecosystem are subsidiary entities specializing in key areas such as steelworks, landscape architecture, aluminum and glass fabrication, wood and millwork, facility management, MEP, and furniture manufacturing. This holistic approach allows Saudi Icon to orchestrate projects seamlessly, minimizing complexities and maximizing efficiency.

Furthermore, Saudi Icon’s ecosystem extends beyond traditional construction services to encompass interior and architectural design, project management, industries, engineering design, furniture, fixture, and equipment procurement, as well as fit-out services. This integrated approach not only streamlines operations but also fosters creativity and collaboration across disciplines.

What sets Saudi Icon apart is its unwavering commitment to delivering added value to the hospitality industry. By leveraging its comprehensive ecosystem, Saudi Icon offers unparalleled agility, flexibility, and scalability to meet the evolving needs of clients. Whether it is designing immersive guest experiences, optimizing operational efficiency, or ensuring sustainable development, Saudi Icon’s ecosystem serves as a catalyst for innovation and excellence.

In essence, Saudi Icon’s participation at FHS signifies a new era of possibility for the hospitality sector. As the industry navigates unprecedented challenges and opportunities, Saudi Icon stands ready to lead the charge toward a future defined by creativity, collaboration, and transformative design. With its integrated ecosystem as its cornerstone, Saudi Icon is poised to shape the hospitality landscape for generations to come.

Avaya, a global leader in customer experience solutions, announced that it has acquired Edify. This acquisition brings advanced, AI-powered customer journey orchestration and workflow capabilities directly into the Avaya Experience Platform, while also bringing world-class engineering talent into Avaya’s engineering organization.

Edify delivers no-code, cloud-native solutions, and the integration of its unique orchestration capabilities into AXP accelerates Avaya’s ability to deliver personalized customer experiences such as task automation, journey orchestration and out-of-the-box CRM connectors. This acquisition underscores Avaya’s commitment to continuous innovation, and to staying at the forefront of the customer experience solutions market.

“The acquisition of Edify is more evidence that Avaya is the innovation leader in customer experience solutions, as we continue to add new capabilities and value for Avaya Experience Platform customers,” said Alan Masarek, CEO of Avaya. “This tuck-in acquisition is additional evidence that Avaya is making investments in technology, people and experience to continue to power the company’s momentum in the market. Equally important is the injection of additional world-class customer experience talent that this transaction brings to our engineering, product and go-to-customer organizations. I am delighted to welcome the Edify team to Avaya.”

“The team and I are delighted to join Avaya,” said Tony Lama, CEO of Edify. “Edify has always been about breaking down business communications barriers both inside and beyond the walls of traditional contact centers.” Joining the Avaya team allows us to continue that mission at an unparalleled scale while advancing Avaya’s innovation without disruption strategy.”

The integration of Edify’s no-code orchestration engine into AXP helps enable businesses to rapidly create and deploy the necessary workflows that connect businesses with customers, making enterprise customer experiences as easy as personal ones.

Creating personalized experiences is paramount to every organization, and even more valuable when companies can design experiences without extensive IT involvement or external resources. Edify’s workflows help users deliver fully automated and assisted customer journeys with unprecedented ease of use. The platform natively includes a host of valuable features including open APIs for seamless integrations to technology partner solutions, and out-of-the-box CRM connections, and AI-powered capabilities like NLU and sentiment analysis.

“With the acquisition of Edify, Avaya is accelerating its ability to bring new workflow orchestration innovation to its customers, as well as additional native AI capabilities,” said Sheila McGee-Smith, president, and principal analyst at McGee-Smith Analytics.