LONDON: Europe’s new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of giants such as Google and Facebook in the $200 billion global digital advertising industry.
The General Data Protection Regulation brought in by the EU in May is designed to protect personal information in the age of the Internet and requires websites to seek consent to use personal data, among other measures.
The ability to track Internet users has attracted hundreds of companies that harvest and crunch user data from websites — with or without the consent of the site owner — to form very specific individual consumer profiles.
GDPR poses a challenge to those groups because they all need consent to use the data. While sites often request consent on behalf of the ad tech firms they use directly, uncertainty over whether every link in the supply chain is GDPR-compliant is pushing some to leave Europe altogether.
Concerns about GDPR should, however, benefit Alphabet’s Google and Facebook as their loyal customers are more likely to give consent to carry on using sites, allowing the US giants to keep amassing and analizing vast amounts of GDPR-compliant data that advertisers will pay to use.
Big publishers such as national newspapers are also likely to keep their readers and believe they can benefit by eventually charging advertisers more for online slots in the knowledge they are compliant with the new EU rules.
“It’s challenging for the digital ecosystem,” said Mark Read, joint boss at the world’s biggest ad agency, WPP.
“But if consumers feel confident that their data is being protected and they understand how it is being used and it’s done with permission, ultimately that should be a good thing for clients and for us,” he told Reuters.
From a standing start nearly 30 years ago, the Internet has become the largest advertising medium in the world because it allows firms to target consumers with ads based on anything from their browsing history, comments, spending power to location.
Within the tangled ecosystem are multiple firms that help brands and ad agencies to connect to sites that fund content with targeted ads. For every dollar spent by an advertiser, about half may go to ad tech groups, according to industry estimates.
When an Internet user pulls up a page multiple bid requests are sent into the advertising ecosystem touting facts about the person such as demographics and interests, as well as the nature of the site they are viewing. That personal data can then pass through a dozen or more ad tech firms before a company or ad agency bids at an auction for space on the website and an advert is loaded. It is that spread of personal data that risks breaking the new EU privacy law. For example, a firm that provides ads for a website viewed on a mobile phone may use other partners not included in the compliance chain to provide information about a user’s location.
That doubt about compliance is threatening the myriad ad tech middlemen and is also prompting advertisers and publishers to rethink how they share their user data. “In a world where we are putting the consumer first, there are only going to be so many opportunities for the very colorful ecosystem of companies to obtain consent,” said Andrew Casale, head of ad group Index Exchange.
In the midst of the disruption, some ad tech groups are pulling out of Europe. Harry Kargman, founder of mobile ad firm Kargo, told Reuters the company had withdrawn for now because it did not know how GDPR would be applied.
“There is too much uncertainty,” he said. “And I don’t think (that will change) until they apply it in specific cases.”
Verve.com, a company that helps advertisers target consumers on mobiles based on location, and Drawbridge, a cross-device user data firm, have both stopped operating ad businesses in Europe.
Factual, another company that provides consumer data based on their location, also temporarily scaled back its operations in Europe after realizing the mobile apps it relies on “could not safely claim they were compliant.”
Others groups higher up the food chain have also been hit.
France’s Publicis, one of the world’s top five advertising companies, said it had felt the effect.
“Advertisers were cautious about spending money in supply chains that they weren’t absolutely sure they could target safely or legally,” said Steve King, CEO of Publicis Media.
Kargo’s Kargman expects Facebook and Google to benefit from the uncertainty. The two companies are likely to receive a high ratio of user consent given their loyal customer base while both own high-quality data because users post likes, dislikes and location, or search for areas of interest on Google or YouTube.
The companies also have deep pockets so can ensure they are compliant, throwing engineers and lawyers at the problem and reassuring brands at a time of uncertainty.
But they too have had to make changes.
Facebook lost about 1 million European monthly active users after GDPR and it said a desire by some users to avoid targeted ads is likely to lead to a modest revenue hit.
In response to GDPR, it has asked advertisers to certify they have the proper consent to use any data from third-party brokers, potentially shedding itself of some liability.
Google is also requiring publishers to secure consent when using its ad products on their properties. Marketers and partners also need to now use more of Google’s own services.
It has stopped providing easy access to lists that helped companies evaluate the success of their ads by showing which users clicked on them. Advertisers must now use Google’s Ads Data Hub application to measure the effectiveness of campaigns.
Google declined to comment for this article. It has previously said GDPR is a big change and is working with partners on compliance.
Of the more than 20 executives spoken to by Reuters, from ad bosses to publishers, tech groups, brands, lawyers and consultants, all expect the supply chain to thin out — leaving publishers to potentially receive a greater slice of ad revenue.
“Given the number of actors it could take some time though,” said Phil Smith, head of UK advertiser trade body ISBA.
Leading British sports website GiveMeSport is one publisher hoping the biggest overhaul of data privacy laws in more than 20 years will challenge the system.
“There are too many middlemen and they’ve been eating the cake,” General Manager Ryan Skeggs said. “We’re hoping GDPR will help to weed them out. The sites that do well, theoretically speaking, should then make more money.”
Three of the leading UK newspaper groups have joined forces in the Ozone Project to sell their online inventory, or ad space, together, offering advertisers access to 39 million users.
Project leader Damon Reeve said publishers had lost control of their data to tech vendors. By compiling only quality inventory, he hopes marketers and publishers will start sharing user data directly — making them less reliant on third parties.
That should provide a boost to the newspaper industry which is still grappling with the shift online, where ad rates are far lower than those charged for a space in a physical edition.
Adam Smith, a director at WPP’s media buying arm GroupM, agreed the focus on user compliance was likely to cut the amount of available inventory. “That feeds into price inflation for the sought after inventory,” he said.
How long the initial impact of GDPR will last, though, is not yet clear as many consumers — tired of the constant permission pop ups — are just giving consent to access sites. Prosecutors are also yet to bring any cases for data breaches.
But GDPR has ramped up the speed of change in what has been such a fragmented industry.
“This kind of consolidation is natural in most maturing industries,” Enders analyst Matti Littunen said.
“GDPR has just accelerated it.”
Europe’s new GDPR data law upends global online advertising
Europe’s new GDPR data law upends global online advertising
- The General Data Protection Regulation brought in by the EU in May is designed to protect personal information
- GDPR poses a challenge to tech firms because they all need consent to use the data
Saudi Arabia innovating procurement, supply chains to secure prosperous future, forum hears
- Experts highlight Saudi Arabia’s innovative steps to transform various sectors of the economy
RIYADH: Saudi Arabia is spearheading transformative initiatives in order to enhance innovation in procurement and supply chains across various sectors, an industry forum was told.
At the Chartered Institute of Procurement & Supply’s MENA Conference in Riyadh, a series of presentations and panel discussions underscored the vital importance of ensuring the security of supply chains, boosting local content, and streamlining government procurement spending in order to pave the way for a prosperous future.
From water desalination to real estate development, the Kingdom is leveraging advanced technologies to optimize operations and drive economic growth, delegates heard.
Transforming the real estate sector
The National Housing Co. has embarked on a journey to optimize the supply chain in the Saudi real estate sector, according to the firm’s Supply Chain and Business Support General Manager Maan Al-Othimeen.
He took to the stage to outline the organization’s strategic initiatives aimed at fostering local production efficiency and supporting small and medium enterprises in order to create the infrastructure needed to support the government’s development goals in the construction sector.
The implications of these efforts are not limited to the construction supply chain alone, rather, they translate into a foundation on which the nation will be able to build its hospitality and giga-project goals, he said.
Beyond that, by 2030, NHC aims to deliver 600,000 housing units, further catalyzing the sector’s growth and stimulating the economy.
NHC is empowering local businesses and promoting national workforce participation by introducing new initiatives, Al-Othimeen said, adding: “In promoting local production efficiency by supporting local factories we have launched Mawad, an online platform linking contractors, real estate developers, local factories and suppliers to streamline purchases, expand choices and stabilize market prices.
“In terms of financing, we offer financial solutions in partnership with government entities, banks and financial firms to encourage local businesses, including developers, contractors and factories and improve project completion in the real estate development sector.
“We are also building technologies through awareness campaigns while supporting local service providers.”
As a testament to its success, through the Mawad platform, the company has managed to reach over $500 million in transaction values, signed 113 memorandums of understanding with local factories, and achieved average savings of 21 percent, the general manager added.
Moreover, NHC’s collaboration with Tawteen — Saudi Arabia’s human capital localization agency — and its focus on nurturing the next generation of workforce through initiatives like Wa’ed, demonstrates the organization’s commitment to sustainable development and talent empowerment.
Al- Othimeen added: “NHC employees undergo training and factory tours in collaboration with local manufacturing products to gain insight into product lines.”
As the Kingdom continues to embark on a journey of transformation of its hospitality, tourism and real estate sectors, it will require a strong basis for its supply chains and workforce to see it through, he noted.
“KSA’s construction sector is projected to grow at 5.8 percent between 2023 and 2030, it is projected that the construction market value will grow from SR189 billion ($50.39 billion) in 2023, to SR281 billion by 2030. By 2030, 28 percent of this figure will be represented by hospitality, while 33 percent will be residential, 24 percent will be energy and utilities, 11 percent will be infrastructure, and 4 percent will be industrial,” he said.
In order to meet the growing demand for building materials, NHC plans to establish an industrial park specialized in the manufacturing of key building materials, the general manager added.
The industrial park will be an integrated development with three asset classes: industrial, logistic and urban class.
Government procurement
Under the framework of Saudi Arabia’s Vision 2030, the government has implemented initiatives to enhance its procurement strategy.
Ahmed Al-Harbi, executive director of government procurement efficiency, highlighted the significant strides made in digitalization and local content development at the forum.
This work has yielded tangible results, including cost savings and improved efficiency, Al-Harbi explained, adding: “Through all these transformations, information and data that have happened over the past years, it is a journey in the Kingdom that is still ongoing.
“It began in 2018 through the digitization of the procurement industry which was largely made possible through Etimad, which is a unified end-to-end digital platform introduced by the government to assure efficiency and transparency, serving both the government and private sector.
“It allows for sourcing through the Etimad e-market, government travel platform, Etimad e-auction, online tenders as well as digital contracting and an online payment platform.”
Moreover, the government’s emphasis on standardizing purchasing templates, introducing new methods, and enhancing payment processes has streamlined operations and fostered transparency in government procurement, he noted.
With transformative initiatives across key sectors, the Kingdom is poised to lead the way in procurement and supply chain innovation, driving economic diversification and sustainable development, he further explained.
A key achievement throughout the journey, according to the executive director, is an improvement of cost efficiency, with more than SR20 billion in savings witnessed by adapting category management methodology.
Local content has also been supported through 35 industry localization and knowledge transfer agreements signed by the authority and over 1,000 items added to the mandatory list of national products, he said.
There has also been an improvement in procurement efficiency and effectiveness, with 15 percent reduction in life cycle, from tender to award, and 27 percent reduction in tenders’ cancellation rate, he added.
Al- Harbi said: “In the last three years, when we first started, there was a large amount of expenditures, we spent — compared to previous years — over SR7 billion annually in procurement spending on over 3,000 projects, and we were of course supporting over 300 government initiatives.”
He went on: “These expenses have covered over 38,000 products and services that were provided. The number of POs (procurement orders) annually was 15,000 with over 600 procuring government entities, over 180 registered suppliers and four e-platforms.”
Revolutionizing water desalination
The Saudi Water Authority has undertaken a comprehensive digital transformation of its supply chain operations.
Abdulrahman Al-Yousef, general manager of shared services and supply chain at SWA, highlighted the organization’s commitment to utilizing cutting-edge technology.
“Since we operate in a vital sector such as water desalination, our focus has been on enhancing efficiency and reliability through digitalization,” stated Al-Yousef.
“Through initiatives such as smart warehouses and automation, we have achieved remarkable results, including a 98 percent reduction in time and a 400 percent increase in storage efficiency,” he added.
SWA’s adoption of advanced analytics, artificial intelligence and Internet of Things integration has revolutionized procurement processes, reducing its lifecycle by 37 percent.
This transformation underscores the Kingdom’s dedication to ensuring accuracy and time efficiency in critical sectors.
Moreover, SWA’s continuous investment in renewable energy sources and eco-friendly technologies has positioned it as a global leader in sustainable water management.
With 33 production systems utilizing the latest eco-friendly technology, SWA is driving environmental stewardship while meeting the Kingdom’s growing water demands with an efficient, automated supply chain.
Saudi Arabia moves to localize mining sector professions
RIYADH: Saudi Arabia is on track to boost the localization of professions related to the mining sector thanks to a new agreement signed by the Human Resources Development Fund.
Inked with the Saudi Arabian Mining Co., also known as Ma’aden, the memorandum of understanding aims to enhance cooperation and partnerships between the two parties to develop human capital in the sector, according to a statement.
This move falls in line with the common goals of the two sides and aligns well with the Kingdom’s Vision 2030 in developing human capabilities and enabling them to get promising job opportunities.
It also reflects the accelerating growth of the mining sector in Saudi Arabia and globally. Under the terms of the newly signed MoU, the two sides will work to support the training and empowerment of suppliers in Ma’aden’s local content program, Tharwa, in accordance with the controls approved by the fund.
The mining firm launched Tharwa in 2022. It encompasses the company’s vision to create a wealth of resources in the Kingdom.
The deal will also see both sides ensure that trainees receive appropriate support solutions and motivation plans.
Additionally, the agreement entails studying the possibilities for achieving sustainability in the mining and mineral wealth sector, which is vital to strengthening the national economy.
The two parties agreed to form a joint working group that includes specialists to activate areas of cooperation as well as work to prepare unified periodic reports that outline the progress in the agreed upon areas.
Ma’aden is an important figure in the field as it is the largest multi-commodity mining and metals company in the Middle East. Its manufacturing capabilities include producing phosphate fertilizers, aluminum metal, and gold.
In January, the firm secured international recognition with a certificate for producing 614,000 tonnes of ultra-low carbon ammonia, the largest quantity acknowledged globally.
The endorsement from Det Norske Veritas at the time signified a substantial stride in Ma’aden’s plans to expand and transform its operations, aspiring to become an environmental, social, and governance role model in the Kingdom.
This accreditation, which was received at the time, also highlighted the mining firm’s commitment to operational excellence and expanding its product range.
Closing Bell: TASI closes in green to reach 12,198 points
RIYADH: Saudi Arabia’s Tadawul All Share Index rose on Thursday, gaining 95.24 points, or 0.79 percent, to close at 12,198.44.
The total trading turnover of the benchmark index was SR7.15 billion ($1.9 billion) as 81 stocks advanced, while 144 retreated.
Similarly, the MSCI Tadawul Index increased by 17.75 points, or 1.17 percent, to close at 1,530.05.
However, the Kingdom’s parallel market Nomu dipped by 182.13 points, or 0.68 percent, to close at 26,484.03. This comes as 21 stocks advanced, while as many as 33 retreated.
The best-performing stock of the day was Allied Cooperative Insurance Group, with the company’s share price surging by 6.5 percent to SR21.30.
Other top performers included ACWA Power Co. and MBC Group Co., whose share prices soared by 6.19 percent and 4.69 percent, to stand at SR459.6 and SR53.6, respectively.
The worst performer was BinDawood Holding Co. whose share price dropped by 9.98 percent to SR8.03.
Other subdued performers were Al-Babtain Power and Telecommunication Co. as well as Al-Baha Investment and Development Co., whose share prices dropped by 7.67 percent and 7.14 percent to stand at SR42.75 and SR0.13, respectively.
On the announcements front, MBC Group Co. announced its interim financial results for the period ending March 31, with revenues amounting to SR1.23 million and net profits reaching SR121,28.
The group does not have comparative figures for the current reporting period, as it was incorporated on April 20, 2023, which is subsequent to the comparative reporting period.
BinDawood Holding Co. also announced its financial results for the same period with revenues amounting to SR1.47 billion, up from SR1.38 billion in the first three months of 2023.
In a statement on Tadawul, the company said: “This growth was driven by exceptional performances from both retail brands (BinDawood and Danube) where sales for BinDawood stores increased by 8.5 percent compared to Q1 2023, while Danube stores increased by 7.1 percent compared to Q1 2023.”
It added that the improvement in performance was fueled by enhanced preparations for the pre-Ramadan season and the ongoing success of the loyalty program.
Its net profits also rose in this period reaching SR60.54 million, marking a 15.9 percent year-on-year increase, due to the rise in sales and gross margin.
In another development, Qassim Cement Co.’s revenues in this period surged by 18.8 percent to SR196.41 million compared to SR174.07 million in the first quarter of 2023. This increase was attributed to the rise in sales volume as well as the increase in the average selling price.
The company’s net profit surged to SR74.22 million compared to SR54.93 million in the corresponding period last year. The reason for the increase was attributed to the increase in sales value and volume, despite the increase in the general and administrative expenses.
Arabian Centers Co.’s revenues saw a slight increase of 1.56 percent to SR585.8 million in the first quarter of this year, compared to SR576.8 million in the corresponding period in 2023.
The rise was mainly attributed to a 21.9 percent increase in media sales and a 48.0 percent increase in other revenue.
Its net profit decreased by 52.1 percent from SR388 million in the first quarter of 2023 to reach SR185.6 million in the corresponding period this year.
GCC housing ministers discuss joint action in Qatari capital
RIYADH: Gulf Cooperation Council countries are set to have better coordination in their housing projects as top ministers met in Doha to discuss the Joint Housing Action Plan for 2024.
Saudi Minister of Municipal and Rural Affairs and Housing Majid Al-Hogail headed the Kingdom’s contingent at the 22nd meeting of the GCC Housing Ministers Committee in the Qatari capital, where leaders deliberated over key housing issues and made multiple decisions.
These included the approval of the Real Estate Incentive Guide, which aims to link landowners with developers and financial entities.
They also approved the guide for evaluating the flexibility of cities in the field of housing in GCC countries, as well as the economic framework for partnership with private institutions to encourage investment in the real estate sector.
The meeting also announced the launch of the sixth edition of the GCC Housing Work Award under the theme “Smart Digital Applications and Technologies in Housing Projects and Programs.”
The monetary value of the award was increased to SR375,000 ($99,987) instead of SR100,000, emphasizing the importance of ministries and relevant institutions in the Gulf countries promoting the new award cycle to expand participation.
Ministers emphasized the importance of continued participation in regional and international activities and meetings related to accommodation to showcase the region’s efforts.
The UAE was nominated for membership in the Executive Bureau of the Asian-Pacific Assembly and the upcoming presidency of the UN Human Settlements Programme General Assembly. Additionally, the committee highlighted the necessity of activating the mechanism for exchanging experts among GCC countries.
Furthermore, discussions were held regarding the General Secretariat’s proposal to sign agreements with various specialized organizations serving the residency sector, including the International Federation for Housing and Planning and the International Housing Association.
Following the meeting, the dignitaries toured the accompanying exhibition, where the ministries in the Gulf countries showcased their prominent efforts and projects through their participating pavilions.
At the end of the tour, Qatar’s Minister of Social Development and Family Mariam Al-Misnad honored the GCC ministers.
Qassim’s private sector environment in focus during ministerial visit to region’s chamber
RIYADH: Private sector involvement in Saudi Arabia’s Qassim region took center stage during a visit by a top investment official to the province’s chamber.
Minister of Investment Khalid Al-Falih convened with investors and company leaders at the headquarters of the Qassim Chamber on May 15, where they discussed ways to enhance the regional investment environment and overcome obstacles, and also examined the role of the private sector in achieving the economic goals of Vision 2030.
Al-Falih emphasized that the Qassim region is filled with innovative investment experiences and initiatives, such as fish farming and feed manufacturing, encouraging these contributions to serve as a blueprint for sustainable investment nationwide.
In a post on his X account, Al-Falih shared his appreciation for the meeting with Qassim Gov. Prince Faisal bin Mishaal. He mentioned the regional governor’s directives and priorities for developing economic sectors by leveraging the region’s competitive advantages.
The minister added that the governor shared his aspirations to address challenges encountered by investors. Also, he said both discussed the ministry’s role in advancing investment opportunities, aiding the private sector, and resolving its hurdles.
Speaking during the chamber meeting, the minister clarified that major investment projects are dealt with through the fast-track program, which provides all necessary procedures to facilitate the project’s initiation and implementation. The program guarantees new investors to have their investment licenses processed within five days.
Meanwhile, the meeting addressed the needs and requirements for fostering an optimal investment environment, aiming to surmount barriers to economic activities. Additionally, discussions centered on offering incentives essential for attracting increased capital to the region.
The gathering also highlighted the crucial role of the private and entrepreneurial sectors in driving and maintaining commercial and economic activities in the region. It explored their impact on Vision 2030 goals, stressing the need for government-private sector partnerships to establish more investment entities and support nationwide incubators.
On the other hand, Abdulaziz Al-Humaid, chairman of the chamber, emphasized that Al-Falih’s involvement underscores his dedication to monitoring and meeting the requirements of the private sector.
He further noted that the minister’s ongoing endeavors to cultivate investment opportunities and foster favorable economic conditions align with the goals of Vision 2030, particularly in establishing a robust and sustainable investment environment.
The gathering was attended by the chairmen of the Onaiza and Al-Ras chambers, Khalid Al-Saikhan and Fayez Al-Shuwaily, respectively, as well as members of the Qassim Chamber’s board along with senior officials from the Ministry of Investment.
