Life lessons from inspirational women — Joelle Mardinian

The Lebanese beauty mogul talks travel, truth and trust.
Updated 17 August 2018
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Life lessons from inspirational women — Joelle Mardinian

The Lebanese beauty mogul talks travel, truth and trust

I loved how my mom took care of herself while busy running around looking after her kids. I love being a mom and I also love to take care of myself. I tell women that if they are happy and healthy, they will be able to take care of their kids better, smile more, and constantly stay beautiful.
I’ve worked with a lot of celebrities, sometimes even for free — this was crucial to building my portfolio. These times taught me the importance of hard work, of persistence, of putting in all you have to become what you want.
I always loved the idea of beauty for all. I truly believe that beauty is a right that everyone should have. Every time I see someone smile because of how much we were able to change things positively for them — when I see people regain confidence and beauty, I feel proud. I speak to my fans from all over the world, I hear stories of how I was able to inspire some of these women and young girls into doing something for themselves. This is my happiness. I love the fact my work allows me to reach out to people on a personal level, inspire them, help them in their lives, regain lost confidence sometimes. It’s the most amazing feeling ever and one that keeps me going.
The more time you give to your work, the more it will take from you. For the first six years of my work life I did not have any such thing as weekend or holidays. I remember it used to be boiling hot in Dubai and everyone used to be on a holiday, but I still had my show to film, my salons to run and I just couldn’t take a lot of time off. Now, I love to spend every minute of my free time with my kids. I work hard all year round, but as soon as schools are off for the summer, I take my kids on holiday. I just love spending time with them, painting, cooking, singing, and just hanging out in bed, watching movies and playing with our dogs.
Travel is an extension of life. You’re discovering a little bit of yourself. Not only do we see how the other people are living, we also feel like we are part of this earth. Because we all live in a little bubble, but travel makes us feel how wide and wonderful the world is and how varied people are.
As an Arab, our great leaders have been a huge influence on me. Sheikh Mohammed is really at the top of my list of idols, and Sheikh Zayed before him. Princess Haya too. These are extremely powerful, intelligent, forward-thinking, and honest leaders. They have changed other people’s perception on how to look at Arabs. We are leaders, we are educated, we are inventors, we are modern, but at the same time we hold on to our culture.
In the fashion industry, I’m a big admirer of Elie Saab and Zuhair Murad. They have taken their Arabic roots to the world, they have dressed international stars. I love Victoria Beckham too. I think this woman just can’t do any wrong! I appreciate her for many things. I appreciate her style, her fashion sense, the way she evolved… I appreciate everything about her personal life, which I see also through her style. Anyone who has actually made a mark in our world, these are the people that I look up to.
People who know me know I never slow down. Once I have got hold of work and things are going smoothly and my team is taking care of everything, then I will create something else to keep me occupied.
People sometimes expect me to be different from how I am on TV. But thanks to social media, I can express and be myself. I’m connected at all times. So my followers know exactly how I react in real life.
I’m someone who always thinks I can trust anyone. I’ve been robbed by people I trusted for years. Of course, I should say that I’ve learned from that, but I still like to think I can trust others and that people are generally good. I don’t like to walk around thinking people are bad because then my heart’s going to be filled with negativity. I’d rather believe in good than evil. And I believe that what goes around comes around. If someone supports me, I’ll be there for them when they need me.
My work revolves around the idea of beauty for all. I know — and have seen — how looks can have a direct impact on a person’s confidence and self-worth. For both women and men. As a woman, I can say that we wear different hats each day, as a mom, daughter, wife, boss and so many other duties. I always ask women to take care of themselves above all else. It’s the same thing I ask from men, from dads, from sons and brothers and husbands. Work for your family, make them proud, be a pillar of strength, but don’t forget yourself. Start from within.


Coach taps Elyanna for Spring 2026 campaign

Updated 18 February 2026
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Coach taps Elyanna for Spring 2026 campaign

  • Chilean Palestinian singer also fronted firm last year
  • Star has made a donation to World Food Programme

DUBAI: Chilean Palestinian singer Elyanna is fronting yet another campaign for Coach, this time an “Express Your Many Sides” Spring 2026 initiative unfolding exclusively in the Middle East.

Across the campaign images, the focus is placed on the US fashion house’s leather bags, shown in a range of shapes and sizes.

Elyanna is pictured carrying the Tabby 26, distinguished by its structured flap silhouette and signature metal “C” hardware, presented in a warm maple tone.

Across the campaign images, the focus is placed on the US fashion house’s leather bags, shown in a range of shapes and sizes. (Instagram)

Other styles include a compact shoulder bag with a curved profile and a larger, softer leather bag designed to sit under the arm. The bags appear in smooth and lightly grained leather finishes, styled in both light and darker colorways.

In the images, Elyanna’s wardrobe is kept understated to complement the accessories. She wears lightweight layers, including fitted long-sleeve tops paired with sleeveless vests and fluid trousers in neutral shades.

She also appears in a sheer, pale green dress layered over a long-sleeve base, patterned with small heart motifs.

In the images, Elyanna’s wardrobe is kept understated to complement the accessories. (Instagram)

Last year, Elyanna was the face of Coach’s Ramadan 2025 campaign. She was seen against a desert-inspired backdrop, styled in pieces that blended contemporary fashion with cultural influences.

The music sensation also carried Coach’s signature handbags, each featuring the gold chain accents.

Elyanna said in a statement: “Working with Coach again felt natural because it’s a brand I love and connect with in terms of lifestyle and expression.

“We’re aligned in our values, and it was great to be a part of it again for another year because it continues to reflect that alignment. I was also able to donate to the World Food Programme through our partnership once more, which means so much to me.”

Elyanna has been normalizing Arabic lyrics in the Western world throughout her career, taking inspiration from artists including Lana Del Ray and Beyonce, as well as Middle Eastern legend Fayrouz.

The Los Angeles-based singer’s music is a mix of Arabic and Western beats, which she attributes to her multicultural upbringing.

Her debut album “Woledto,” released in 2024, featured nine songs: “Woledto,” “Ganeni,” “Calling U,” “Al Sham,” “Mama Eh,” “Kon Nafsak,” “Lel Ya Lel,” “Yabn El Eh” and “Sad in Pali.”