Natural mineral water brand Evian has appointed Dubai-based beauty expert Joelle Mardinian as its brand ambassador in the Middle East region.
Mardinian is a highly influential award-winning beauty consultant, TV host, and founder of Maison De Joelle beauty salons and Clinica Joelle aesthetic clinics across MENA. In the region, she began her TV journey on MBC with “The Joelle Show” where she realized her passion for beauty and a healthy lifestyle. Through her beauty empire, Mardinian offers a line of skin care and hair care products under the umbrella “Joelle Paris,” and has a whopping 7.9 million followers on Instagram.
“Joelle Mardinian signifies what Evian’s ‘Live young’ spirit represents,” said Franck Escudier, marketing director for Evian Volvic International of Danone. “Joelle is an inspirational figure for many across the region. Her determination and focus on adopting and living a healthier lifestyle perfectly resonates with our brand. Complementing Evian’s ‘Live young’ spirit, which is about being able to reconnect with one’s youthful spirit to have a fresh, optimistic and open attitude toward life, Joelle is surely the right fit to further leverage our presence in the region,” Escudier added.
“I’m very excited and happy to be a part of the Evian family. I do my best to educate, inspire and help individuals to realize the inner beauty within themselves and with Evian going by the same values, believe I have found the perfect match to help pass on the message of living a well-balanced and successful lifestyle,” said Mardinian.
Evian natural mineral water traces its roots to the birth of the millennial French Alps among the mountains and the glaciers. Each drop of Evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the unique source in Evian-Les-Bains.
