ISLAMABAD: The US Agency for International Development (USAID) celebrated its long-running partnership with Pakistani mango growers by organizing a gala on Tuesday.
USAID “has been working with the Pakistani government and private sector since 2009 to expand the market of Pakistani mangoes globally,” said the US Embassy in Islamabad.
“Since 2009, USAID has supported mango farmers in upgrading fruit-processing technologies and addressing export protocols more efficiently,” it added.
“USAID has provided 13 state-of-the-art mango graders, which became operational in 2017 and will be utilized during the 2018 production season to grade export-quality mangoes.”
Jerry Bisson, the agency’s Pakistan mission director, said: “The US government, through USAID, is proud to partner with the Pakistani mango sector in developing new markets, while ensuring compliance with international grading standards and export protocols. We want to ensure that Pakistani mangoes are competitive on the international market.”
He added: “We are confident that by facilitating infrastructure upgrades, introducing new technologies and promoting market opportunities, we will increase exports to high-end markets, improving revenues for Pakistani mango farmers and exporters.”
USAID launched the US-Pakistan Partnership for Agricultural Market Development in February 2015 to improve the marketing capacity of Pakistani meat, high-value and off-season vegetables, mangoes and citrus.
USAID celebrates partnership with Pakistani mango growers
USAID celebrates partnership with Pakistani mango growers
- USAID has been working with Pakistan government and private sector since 2009 to expand the market of Pakistani mangoes globally
- USAID launched the US-Pakistan Partnership for Agricultural Market Development in February 2015 to improve marketing capacity of four Pakistani value chains: meat, high value and off-season vegetables, mangoes, and citrus
Cricket, travel, entertainment dominate Pakistan’s TikTok searches in 2025
- TikTok releases annual review of most searched items in Pakistan ranging from sports to movies and music
- Pakistan cricketer Babar Azam’s century was the most searched moment on TikTok this year, reveals platform
ISLAMABAD: TikTok this week released its annual review of the most searched topics in Pakistan in 2025, with travel, food, sports and entertainment driving digital searches, the video platform said.
In a press release, TikTok said its search patterns depicted that people use the platform as a “discovery tool for real life” where they explore destinations and find relatable guidance from influencers on various topics.
“Whether it’s tracking the latest cricket moment, planning a weekend trip, learning something new, or checking reviews before buying, Pakistanis are turning to TikTok to make everyday decisions,” Umais Naveed, content operations lead South Asia at TikTok, said in a statement on Wednesday.
According to TikTok, among places, the most searched were Islamabad, Altit Fort in Hunza, Chenab River and Pakistani cities of Lahore and Karachi.
In the “Most Searched News and Moments” category, former Pakistan captain Babar Azam’s century against Sri Lanka dominated the searches, followed by Pakistan’s cricket matches against South Africa and Sri Lanka. “Floods” was also a popular search item in this category.
“Jhol,” a Pakistani song by singers Maanu and Annural Khalid dominated the category of “Most Searched Soundtracks” while “Supreme” by Indian artist Shubh and “Pal Pal” by Afusic were also among the most searched songs this year.
“Lava burger” and “Dubai Chocolate” were among the most searched food items this year on TikTok while Azam was the most searched sportsperson in the country, followed by Indian cricketer Abhishek Sharma.
Alina Amir, Jannat Mirza, Khizar Umer and Kanwal Aftab were among the most searched TikTok creators in 2025 while Imran Ashraf, Fahad Mustafa and Mahira Khan were among the most searched celebrities on the social media platform.
TikTok said searches linked to the hashtag #TravelTok increased by 53 percent this year while those with #FoodTok rose by 52 percent. Another popular hashtag #StudyTok searches were up by 60 percent while #FitnessTok recorded the largest jump of the year, growing by 66 percent year-on-year.
“TikTok remains committed to supporting a vibrant creative community in Pakistan and to making discoveries simpler, more joyful, and more meaningful for everyone who comes to TikTok to find their next inspiration,” the platform said.
