Freshworks, a provider of cloud-based customer engagement software, recently onboarded Al-Tayyar Travel Group, a travel and tourism company in Saudi Arabia, onto its customer base in the Middle East.
“Today’s travelers don’t just want faster access to information — they want better, high-touch, personalized experiences ... This industry has always been about assisting and anticipating needs of its end-users, and we are advocates of how technology can be used to simplify and streamline the entire consumer journey,” said Arihant Jain, business head — Middle East and Africa, Freshworks.
He added: “Our market-leading helpdesk software, Freshdesk, empowers agents to deliver exceptional customer support across every channel, time-zone and language. It is intelligently designed to work with multiple elements of a highly volatile industry like travel to ensure positive service delivery at various touch points.”
With customizable tools to build the service portal, knowledge base and online communities, the product is packed with live chat features and integration capabilities to smoothen support operations and enhance efficiency.”
Abdul Rahman Mutrib, chief technology officer, Al-Tayyar Travel Group, said: “Our role in the travel ecosystem is foremost to ensure we provide great experiences to our customers. Freshdesk has helped realize this goal by improving visibility on customer requests and fostering better engagement on all social channels.”
Freshworks promotes Al-Tayyar customer experience
Freshworks promotes Al-Tayyar customer experience
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
