Samaco wins Lamborghini distribution rights

Updated 03 July 2018
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Samaco wins Lamborghini distribution rights

Samaco Automotive Company, a prime car dealer in Saudi Arabia, recently announced that it has bagged the distribution and servicing rights for Lamborghini in Saudi Arabia.

The announcement was made during a visit by a delegation from Samaco to Automobili Lamborghini S.p.A. led by Mohammed Samy Raffa, CEO of Samaco Automotive. During the visit, the delegation held a meeting with senior executives of Lamborghini, where both parties discussed all dealership-related matters and agreed on the appointment of Samaco Automotive Company as the new authorized dealer for Lamborghini in Jeddah, Riyadh and Alkhobar.

Damien Percheron, area market manager Middle East and Africa, said: “The vast experience of Samaco Automotive Company in the area of world’s premiere luxurious brands encouraged us to enter into this partnership. We are confident that under the umbrella of Samaco, Lamborghini will be served efficiently and professionally.”

He added: “No doubt that Samaco will spare no efforts to ensure a strong presence and wide exposure of Lamborghini in the Saudi market.” 

Samaco CEO Raffa said: “Lamborghini is one of the world’s most sophisticated automotive brands, it has an outstanding deeply rooted reputation in Saudi Arabia. We will do our utmost to ensure its strong presence in our market through our integrated centers in the main areas of Saudi Arabia.”

He added: “Lamborghini is our crown jewel; we are well prepared to offer our best services to meet the high standards of this luxury car brand. We have already opened three integrated centers for Lamborghini in Jeddah, Riyadh and Alkhobar. Lamborghini’s clients under the dealership of Samaco will experience new levels of after-sales services.” 

Lamborghini recently introduced new models to its range, including the Aventador S Roadster and the Urus.

The Aventador S Roadster is the only mid-rear engine V12 super sports roadster. 

Alongside class-leading performance figures, the roadster’s status is enhanced by multiple color and trim options, including new materials and extensive use of carbon fiber.

The new Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into a sport-utility vehicle (SUV).


Jameel Observatory-CREWSnet advances climate resilience in Bangladesh

Updated 20 January 2026
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Jameel Observatory-CREWSnet advances climate resilience in Bangladesh

The Jameel Observatory Climate Resilience Early Warning System Network, an initiative co-founded by the Massachusetts Institute of Technology and Community Jameel to reinvent climate change adaptation in vulnerable communities into a proactive, integrated and evidence-based process, announced the launch of its Adaptation Fortress initiative, transforming existing cyclone shelters and providing protection from heat waves in Bangladesh for the first time.
The first Adaptation Fortress is under construction in Satkhira district, southwest Bangladesh. If this pilot is successful, the initiative will open a pathway, with additional funding, to scaling up to 1,250 Adaptation Fortresses providing heatwave relief to half a million of the region’s most vulnerable residents.
More than 30 million people live in southwestern Bangladesh. Between 2019 and 2021, including in the midst of the COVID-19 pandemic, multiple cyclones hit the region, devastating land, homes and entire communities. The threats posed by climate change — rising sea levels and more extreme weather — mean that people living in this region are likely to face similar crises in the years ahead. In addition to cyclones, extreme heat is a growing threat, putting people at risk of dehydration and heatstroke. In 2024, the UN found that heat waves caused nationwide school closures for two weeks, with some schools closing for six to eight weeks due to the combined impact of heat waves and flooding.
In Bangladesh, the Jameel Observatory-CREWSnet has used its mid-century climate projections and analysis of local human systems to design a pilot for a multi-purpose, multi-objective structure called an Adaptation Fortress.
By engaging extensively with local communities, the Jameel Observatory-CREWSnet, which includes among its partners BRAC, a global nongovernmental organization established in Bangladesh, is demonstrating a new model of climate adaptation that repurposes schools that are also cyclone shelters to serve as sanctuaries during extreme heat events.
The climate resilient shelter model is the first of its kind in Bangladesh and serves as a blueprint for infrastructure development across South Asia. Designed to protect the most vulnerable community members during government-declared heat emergencies, Adaptation Fortresses feature solar power generation and battery backup systems to ensure the shelter is resilient to outages during extreme heat conditions. The site also includes rainwater harvesting capacity and is designed so that excess energy generated when air conditioning is not in use is made available for community use.
Mohammed Abdul Latif Jameel KBE, founder and chairman of Community Jameel, said: “The Jameel Observatory-CREWSnet’s construction of this first pilot Adaptation Fortress marks a milestone for Bangladesh and the region. It lays the foundation for a proactive response to cyclones and heat stress — emergencies that the team has projected will become frequent events, threatening the lives of millions in Bangladesh. By adapting infrastructure today, we are building the resilience needed for tomorrow.”
Professor Elfatih Eltahir, lead principal investigator of the Jameel Observatory-CREWSnet, said: “Bangladesh built a vast network of cyclone shelters that have been effective in protecting vulnerable populations. For the first time the Jameel Observatory-CREWSnet is introducing the concept of shelter from heat waves as well as cyclones in southwest Bangladesh. This integrated and proactive initiative will significantly improve climate resilience in a region with some of the highest risks from climate change.”
Dr. Deborah Campbell, executive director of the Jameel Observatory-CREWSnet, said: “Bangladesh is getting hotter and will experience more frequent and severe heat waves, leaving many people very vulnerable to heat stress and lacking the resources to adapt. The Adaptation Fortress initiative will provide shelter for the most vulnerable community members in southwest Bangladesh and has the potential to serve as a model for similar proactive climate resilience infrastructure development across Bangladesh and South Asia.”
Dr. Md Liakath Ali, principal investigator of the Jameel Observatory-CREWSnet at BRAC, said: “BRAC is proud to partner with the Jameel Observatory-CREWSnet in pioneering the Adaptation Fortress initiative, an important step toward protecting vulnerable communities from the growing risks of extreme heat in coastal Bangladesh. By transforming existing cyclone shelters into multi-purpose, climate-resilient infrastructure, we are demonstrating how locally grounded solutions can address emerging climate hazards while strengthening community well-being. Alongside the pilot, we are committed to engaging policy makers so that future heat and climate risks are integrated into national planning processes. The lessons from this initiative will not only support communities in the southwest, but also inform long-term, scalable strategies for resilience across the country.”