MITZPE RAMON, Israel: Israel has already been credited with making the desert bloom. Now it hopes to make it boom — with tourists.
Seeking to bolster tourism to its vast and largely undeveloped Negev desert region, Israel is promoting luxury camping trips, Bedouin hospitality and challenging outdoor activities like dune surfing.
In addition, a new international airport is rising from the desert floor 18 kilometers (11 miles) from the Israeli Red Sea resort of Eilat and the neighboring Jordanian port of Aqaba.
Tourism in Israel is big business, bringing in $5.8 billion in 2017.
Arrivals to the country of about eight million citizens hit a record 3.6 million last year, the Israeli tourism ministry said.
The United States, Russia, France, Germany and Britain accounted for most of the visitors.
The ministry says that it now seeks to grow the Negev’s share of total Israeli tourist revenue from the present five percent to 20 percent within two to three years.
It also aims to increase the number of Negev hotel rooms from 2,000 to about 5,000 within six to seven years.
Israel is marketing the desert as a unique destination on Europe’s doorstep.
“When it’s very cold in Europe, let’s say in December, January and February, we have very mild temperatures in the Negev,” the tourism ministry’s Uri Sharon told journalists on a tour of the sparsely populated region.
Activities include hiking, biking, rock climbing, abseiling and dune surfing — akin to snowboarding on sand.
The Negev is also home to a geological marvel: the Ramon Crater, the world’s largest erosion crater.
Salaam El Wadj has opened up the encampment where he lives with his wife, children and goats to visitors, who can stay in one of the tents and listen to his stories of Bedouin life.
“I was born here in the Negev hills,” he tells his visitors over strong, sweet tea.
Wadj relates how the arrival a century ago of British and French administrators and, in 1948, officials of the new state of Israel, brought a drive for modernization that disrupted and threatened the nomadic Bedouin way of life.
Hosting tourists, he said, enables him to preserve his heritage.
“They don’t want to just sleep in a Bedouin camp but also to learn,” he said.
Hikers can walk along part of the Negev Highland Trail, covering about 12 km a day between Bedouin camps while their luggage is transported by vehicle.
Near Wadj’s site, Hannah and Eyal Izrael have planted vineyards on terraces where Nabatean farmers cultivated vines 2,000 years ago.
Their Carmey Avdat winery produces just 5,000 bottles a year of Merlot, Cabernet Sauvignon, Chardonnay and other wines.
Eyal supplements his income by offering tourist accommodation in cabins and group tours to surrounding sites of interest rather than industrializing his winemaking.
Visitors can help run the production line and bottle, cork and label their choice of wine personally.
“All the time there are tourists from all over the world coming to the Israeli desert to explore, trek, taste our wine, go to other farms to taste goat cheese,” he said.
“The Negev is a very safe and accessible desert and it’s warm here.”
The vines grow in a natural basin, watered in winter by runoff from the surrounding hills and augmented with a modern irrigation system fed by desalinated sea water piped from the Mediterranean coast.
Not far from Carmey Avdat is the town of Mitzpe Ramon, which stands at the edge of the Ramon Crater.
There, travelers after tranquility with a luxurious twist can go “glamping” — glamor camping — in luxury tents with hot showers and a personal chef.
When inky night falls over the crater’s floor, there is the option of gazing through high-powered telescopes at the stars shining brightly in the unpolluted sky.
The Negev’s heart is only about a two-hour drive from Israel’s main international airport near Tel Aviv.
The new Ramon Airport will bring jumbo jets from around the globe to the desert itself.
Its website says that it will be able to initially handle up to two million passengers annually, but will be able to expand to a capacity of 4.2 million by 2030.
Low-cost and charter airlines currently flying to Ovda airport, about 60 km away from Eilat, will move to Ramon, it says.
They include Ryanair, Wizz Air, easyJet, SAS, Finnair and Ural Airlines.
Construction began in May 2013.
Israeli media say that the airport is expected to start operations this autumn, in time for the November-May winter tourist season, but the Israel Airports Authority (IAA) is making no official forecasts.
The IAA says the original specifications for the project were revised in light of lessons learned during the 2014 Gaza war.
After a rocket fired by Hamas militants in Gaza hit near the perimeter of Tel Aviv’s Ben Gurion International Airport, international carriers suspended flights.
IAA spokesman Ofer Lefler said that the revised plans for the Ramon airport will allow it to serve as a backup in addition to boosting tourism.
“In an emergency, not only will Israel’s entire passenger air fleet be able to land and park there, but also additional aircraft,” he said.
Seeking tourists, Israel promotes a different sun and sand
Seeking tourists, Israel promotes a different sun and sand
AlUla’s ancient scripts come alive after dark at Ikmah
- Gen-Z local Omer Mohammad guided Arab News through the vast outdoor setting of ‘Secrets of the Scribe’
ALULA: Ikmah Mountain, also known as Jabal Ikmah, one of AlUla’s landmark archeological sites, is offering visitors a new experience this week as part of the Winter at Tantora programming, which ends on Jan. 10.
Near the ancient city of Dadan, Ikmah highlights AlUla’s role as a major cultural and religious center long before the rise of the Nabataeans. It is being activated under the stars in a brand new, old way.
The site, often described as “an open-air library” for its hundreds of ancient inscriptions carved on its canyon walls thousands of years ago, provides visitors with have a chance to etch their own names, using the ancient alphabet, on a block of stone they can take home.
Written mainly in Dadanitic and Lihyanite, the ancient texts once recorded religious dedications, laws, names of rulers and traced everyday life, providing rare insights into the beliefs and social structures of early Arabian kingdoms.
Arab News spoke with Gen-Z local Omer Mohammad, who guided us through the vast outdoor setting of the “Secrets of the Scribe — Ikmah After Dark” experience.
“When the guests arrive, we welcome them ... give them some tea to get refreshed. After that, if the group is big, we split them into two; some of the group goes to go to the carving where they are going to learn how to carve. And the other group is going to go to explore the gorge,” he said.
Storytelling was such an important thing here 3,000 years ago. People from all over the world used to bring their animals and rest here; it had a river so it had some water and everything.
Omer Mohammad, AlUla local
The gorge is an elevated path with candles lighting the way on both sides.
“In the scripts and descriptions you’re going to see (in the mountains), you will get to know more about Dadani lives and what they used to do here,” he said.
After the hike down, visitors from both groups join at the gathering point where everyone is encouraged to rest, mingle and enjoy small bites such as dates and other goodies, as well as tea.
While it is a new experience, the tradition is old.
“Storytelling was such an important thing here 3,000 years ago. People from all over the world used to bring their animals and rest here; it had a river so it had some water and everything,” he said.
Dressed in garb from olden times and speaking in poetic prose, Mohammad and his peers guided us to see the light in the dark night.
“It is significant to me personally to work on this project to get people to come here and get excited (about) what’s happening, enjoy our stories and know more about Dadani life,” he said.
On a personal note, Mohammad is grateful to know more about his own history and wants to continue passing on that newfound knowledge to all generations — both younger and older than his own — and be part of the unfolding story of the land and its people.
“I guess you can say that this is the land of my ancestors. I really love history, and I really would like to know more about history — and my history,” Mohammad said. “But I just learned about this ancient history three years ago when I started working here.
“I never had the experience before, so when I knew more about it, I was so happy. And it was so good. Everyone should come,” he said.
