Saudi tourism chief: Japanese people interested in learning ‘world’s cultures’

Prince Sultan bin Salman visits the “Roads of Arabia” exhibition in Tokyo. (SPA)
Updated 10 May 2018
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Saudi tourism chief: Japanese people interested in learning ‘world’s cultures’

  • Naruhito welcomed Prince Sultan and expressed appreciation for the role played by the Kingdom at regional and international levels
  • Prince Sultan also visited the “Roads of Arabia” exhibition at the National Museum in Tokyo

JEDDAH: Japan’s Crown Prince Naruhito received Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH), at his palace in Tokyo on Thursday.

Naruhito welcomed Prince Sultan and expressed appreciation for the role played by the Kingdom at regional and international levels.

Prince Sultan conveyed the greetings of King Salman to the leadership of Japan, wishing the Japanese people progress and prosperity, and expressing keenness to consolidate bilateral relations between the two countries.

Prince Sultan also visited the “Roads of Arabia” exhibition at the National Museum in Tokyo. He said that King Salman has been supporting the archaeology sector in the Kingdom since its establishment 50 years ago.

Prince Sultan said that more than 250,000 people had visited, the largest turnout for any touring exhibition at the museum.

The exhibition’s next stop will be in Greece, in the middle of summer, following an invitation from Greek President Prokopis Pavlopoulos during his visit to the Kingdom.

The exhibition will also visit Abu Dhabi, at the invitation of the UAE government, before moving on more countries.

Prince Sultan said that Japanese people were very cultivated, aware and interested in learning about the world’s cultures, and those of the Arabian Peninsula in particular.

He said that the SCTH is currently working on more than 230 tourist and heritage projects and is coordinating with its partners on transport services and airports.

The Kingdom had been supporting and developing the tourist sector with billions of dollars, he said, in line with the strategy of developing national tourism advanced by the SCTH and adopted by the state in 2005.

Prince Sultan said that the Kingdom was experiencing high tourist growth and was considered one of the fastest-growing states in the region in hotel room numbers, which had increased by 6,000. This figure is expected to double in the next 10 years, he said.

 


UNESCO honors Al-Bisht Al-Hasawi as thousands flock to Al-Ahsa festival

Updated 06 February 2026
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UNESCO honors Al-Bisht Al-Hasawi as thousands flock to Al-Ahsa festival

RIYADH: The third edition of Al-Bisht Al-Hasawi Festival is drawing thousands of local and international visitors to Ibrahim Palace in Al-Hofuf.

Running until Feb. 7 at the historic palace, the event features a bisht exhibition, a rare bisht gallery, a handicrafts zone and workshops led by skilled artisans.

The festival showcases a convergence of cultures, with international pavilions highlighting the global appeal of this authentic Saudi heritage. 

The bisht’s allure has drawn international visitors eager to explore Al-Ahsa’s rich history and traditional crafts.

Tourists enthusiastically don the traditional robe, admiring its royal designs. Many participate in workshops with master artisans, learning the intricate art of Zari embroidery.

Organized by the Heritage Commission, this year’s festival celebrates the inscription of the bisht on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, the Saudi Press Agency reported.

The event showcases Al-Ahsa’s centuries-old tradition of hand-weaving and gold embroidery, a craft passed down through generations of local families.

Visitors can explore interactive displays, participate in live workshops, and witness the meticulous process of tailoring this iconic symbol of prestige.

With UNESCO’s participation and representatives from six countries, the festival has evolved into a global platform for cultural dialogue, cementing the bisht’s status as a world-class cultural treasure.

At the heart of the festival is the story of the “Golden Threads” (Al-Zari), intricate gold-plated silver threads that define the bisht’s character and prestige.

Visitors can discover them in the Golden Threads VIP Area, where they can watch master artisans demonstrate the full bisht-making process at the Host’s Majlis, offering insight into Al-Ahsa’s centuries-old craftsmanship.