Official says Syria 'ready' to work with probe

Updated 16 April 2018
Follow

Official says Syria 'ready' to work with probe

THE HAGUE: A Syrian government official says his country is "fully ready" to cooperate with the fact-finding mission from the Organization for the Prohibition of Chemical Weapons that's in Syria to investigate the alleged chemical attack that triggered US-led airstrikes.
Faisal Mekdad, Syria's deputy foreign minister, said on Monday that government officials have met with the delegation, which has been in Damascus for three days, a number of times to discuss cooperation.

Russia and Syria have not yet allowed a fact-finding mission from the world's chemical weapons watchdog to enter Douma to probe allegations of a gas poison attack, the British embassy here said Monday.
The head of the Organisation for the Prohibition of Chemical Weapons (OPCW), Ahmet Uzumcu, had briefed emergency talks about the deployment of the team, which arrived Saturday in Damascus.
But "Russia & Syria have not yet allowed access to Douma. Unfettered access essential," the British delegation to the OPCW based in The Hague said in a tweet.
British ambassador to the Netherlands, Peter Wilson, urged Monday's meeting "to act to hold perpetrators to account", saying failure to do so "will only risk further barbaric use of chemical weapons, in Syria and beyond".
"The time has come for all members of this executive council to take a stand," Wilson said, adding "too many duck the responsibility that comes with being a member of this council".
He repeated that Britain, together with the United States and France, on Saturday had struck at a "limited set of targets".
They included "a chemical weapons storage and production facility, a key chemical weapons research centre and a military bunker involved in chemical weapons attacks".
"Hitting these targets will significantly degrade the Syrian regime's ability to research, develop and deploy chemical weapons," Wilson said.
Since Syria joined the OPCW in 2013, "we have sought to use diplomatic channels ... to stop chemical weapons use in Syria but our efforts have been repeatedly thwarted," Wilson said.
It was "shameful" that a lack of accountability for the April 2017 attack on Khan Sheikhun "can only have reassured the Syrian regime that the international community was not serious in its stated commitment to uphold the norm against chemical weapons use," he added.


Mobily celebrates 20th anniversary with new campaign

Updated 24 sec ago
Follow

Mobily celebrates 20th anniversary with new campaign

  • Multiplatform campaign developed by FP7 McCann Riyadh

DUBAI: Saudi telecom giant Mobily has released a new campaign, “Ever Closer,” to mark its 20th anniversary.  

The campaign is “rooted in the insight that the closer people become, the more ‘languages’ they share — from unspoken understanding to shared experiences,” explained Tarek Miknas, CEO of FP7 McCann MENAT, the agency behind the campaign.  

“Our shared ambition was to mark Mobily’s 20-year journey with a story that’s built to last — one that is emotionally resonant, grounded, and capable of powering the Kingdom’s digital future,” he told Arab News. 

The campaign includes a main film, supported by a wide media rollout across billboards, digital, social and retail platforms.  

It represents one of Mobily’s largest media investments to date, spanning out-of-home advertising in major Saudi cities, stadiums, airports and metro stations, as well as placements on TV, video-on-demand platforms such as Shahid, and digital media channels.  

Earlier this month, Mobily announced its first rebrand in 20 years. The rebrand aims to signify a shift in brand focus from functionality to individuality and to resonate with young Saudis, according to a company statement. 

“Mobily’s brand relaunch is more than a campaign — it’s a signal of Saudi Arabia’s creative and commercial confidence on the world stage,” said Miknas.  

He added: “As a homegrown agency network with deep roots in the Kingdom, it’s a privilege to help shape a platform that captures the spirit of a nation in motion.”