Hyundai has officially launched the fifth generation of its popular Accent small car in the Africa and Middle East markets.
Highlights of the new model include a completely new exterior design and comfortable high-tech interior.
More efficient powertrains deliver an outstanding combination of performance and fuel economy, with a choice of 1.4-liter or 1.6-liter engines, including a diesel available in some markets, matched to a six-speed transmission in either manual or automatic.
Other advances include reduced cabin noise and improved driving dynamics, both helped by a stronger body shell, and a selection of the latest safety and convenience features offered either as standard or as options. The new Accent is also slightly longer and wider than the previous model, including an increased distance between the front and rear wheels, giving occupants more leg and shoulder room.
“This new model makes several key improvements on the previous Hyundai Accent, which was already an excellent car and very popular with customers,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East. “Design and engineering are completely fresh, ensuring a car that looks superb, is enjoyable to drive, with high levels of safety, and will be economical to own.”
The design of the new Accent delivers a new interpretation of Hyundai’s design language. This includes Hyundai’s signature cascading grille – a design element being introduced across the brand’s product range. The grille is flanked by wraparound headlights and optional LED signature daytime running lights, while sharp character lines run the length of the car to the slim LED wraparound tail lights.
Standard safety features include electronic stability control, traction control and anti-lock brakes, as well as an emergency stop signal, which automatically flashes the brake lights when the driver brakes heavily. Available options include a six-airbag system, static bending headlights to provide better illumination of the road through corners, and auto cruise control.
“The new-generation Hyundai Accent includes many of the latest auto innovations available, immediately setting a new benchmark for its segment,” said Song. “It offers something exceptional to car buyers, and will continue the Accent success story.”
Hyundai launches new-generation Accent in Africa and Middle East markets
Hyundai launches new-generation Accent in Africa and Middle East markets
Dubai Shopping Festival’s sporting events turn city into hub for outdoor action
The Dubai Shopping Festival is raising the bar this winter with a high-impact sporting calendar that runs throughout December and January, transforming the city into a hub for elite competition, community fitness and outdoor action.
From professional basketball to baseball games, polo tournaments, half marathons, and horse racing, the festival brings together athletes, families and spectators for a dynamic winter season of sport. The diverse lineup of events strengthens DSF’s role in supporting Dubai’s active lifestyle, showcasing world-class sporting venues and encouraging community engagement during the city’s peak outdoor season.
Key sporting events taking place during DSF:
Dubai Racing Carnival
- Race days: Jan. 2, Jan. 9 and ongoing dates until March 13.
- Location: Meydan Racecourse
The flagship winter racing season features international horses and top jockeys.
More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnivaland https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnival-festive-friday
Silver Cup
- Date: Jan. 10-Jan.24
- Location: Al-Habtoor Polo Resort and Club
Silver Cup, part of Dubai’s prestigious polo calendar, sees six of the world’s best teams go head-to-head in a 20-goal handicap.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/silver-cup
Spinneys Dubai 92 Cycle Challenge — Build-Up Ride 4
- Date: Jan. 4
- Location: Al-Qudra Cycle Track
The last of the Spinneys Dubai 92 Cycle Challenge Build-Up Rides is designed to help cyclists build their stamina ahead of the ultimate challenge.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/spinneys-dubai-92-cycle-challenge-build-up-ride-4
Hood to Coast Dubai 2026
- Date: Jan. 10
- Location: Al-Marmoom Desert Conservation Reserve
Hood to Coast Dubai challenges teams to conquer a series of relay segments through expansive desert trails, with each runner taking on their leg before passing the baton.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/hood-to-coast
Skechers Performance Run — Race 4 (16k/10k/5k/3k)
- Date: Jan. 10
- Location: Meydan
Enjoy a fun day out for the whole family at this popular community race offering various distances, where participants can run along the traffic-free roads of Meydan.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/skechers-performance-run
Marina Home Dubai Creek Striders Half Marathon 2026
- Date: Jan. 11
- Location: Dubai Creek Golf and Yacht Club
One of the largest races of its kind in the UAE and the Middle East, this half marathon will mark its 23rd edition in 2026.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-creek-striders-half-marathon
A citywide sporting season
With events spanning elite international fixtures, community runs, polo tournaments, multi-distance races, trail challenges and recurring racing nights at Meydan, DSF strengthens Dubai’s winter season for sport, well-being and outdoor experiences.









