Hyundai has officially launched the fifth generation of its popular Accent small car in the Africa and Middle East markets.
Highlights of the new model include a completely new exterior design and comfortable high-tech interior.
More efficient powertrains deliver an outstanding combination of performance and fuel economy, with a choice of 1.4-liter or 1.6-liter engines, including a diesel available in some markets, matched to a six-speed transmission in either manual or automatic.
Other advances include reduced cabin noise and improved driving dynamics, both helped by a stronger body shell, and a selection of the latest safety and convenience features offered either as standard or as options. The new Accent is also slightly longer and wider than the previous model, including an increased distance between the front and rear wheels, giving occupants more leg and shoulder room.
“This new model makes several key improvements on the previous Hyundai Accent, which was already an excellent car and very popular with customers,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East. “Design and engineering are completely fresh, ensuring a car that looks superb, is enjoyable to drive, with high levels of safety, and will be economical to own.”
The design of the new Accent delivers a new interpretation of Hyundai’s design language. This includes Hyundai’s signature cascading grille – a design element being introduced across the brand’s product range. The grille is flanked by wraparound headlights and optional LED signature daytime running lights, while sharp character lines run the length of the car to the slim LED wraparound tail lights.
Standard safety features include electronic stability control, traction control and anti-lock brakes, as well as an emergency stop signal, which automatically flashes the brake lights when the driver brakes heavily. Available options include a six-airbag system, static bending headlights to provide better illumination of the road through corners, and auto cruise control.
“The new-generation Hyundai Accent includes many of the latest auto innovations available, immediately setting a new benchmark for its segment,” said Song. “It offers something exceptional to car buyers, and will continue the Accent success story.”
Hyundai launches new-generation Accent in Africa and Middle East markets
Hyundai launches new-generation Accent in Africa and Middle East markets
‘Wealth Grows Here’: Aljazira Bank launches new brand identity
Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.
As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.
The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.
Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”
The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.
Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.
At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.
