Alyasra Fashion to establish training academy for Saudis

Asil Attar, Alyasra Fashion chief executive officer.
Updated 01 April 2018
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Alyasra Fashion to establish training academy for Saudis

Alyasra Fashion, a leading fashion and retail brand in the region, will establish a training academy to support careers of Saudi nationals in the retail industry.
The training programs, which include functional and behavioral training, are expected to help Saudis to achieve leadership roles and success in their careers.
“The aim of the retail academy will be to help launch and advance retail careers of Saudis, while supporting the country’s fast-growing retail fashion sector within the framework of Saudi Vision 2030,” the company said in a press release.
The announcement was made by Asil Attar, Alyasra Fashion chief executive officer. Attar, who is a global fashion industry expert besides being among the top 55 most powerful Arab women recognized by Forbes, told Arab News: “Alyasra will work together to leverage support of leading international academic fashion institutions to help develop the academy in Riyadh.”
She said that a large number of Saudi men and women will benefit from the industry skills training as “Saudization is a key priority for Alyasrah, which is one of the top pioneers in supporting the feminization of stores.”
Attar said the company has managed to achieve 100 percent feminization in brands such as DKNY and Trinkets, and aims to have 100 percent Saudization in all brands across the region by the end of August.
“Alyasra fashion has a strong foundation and we look for strategic opportunities that fit within our portfolio, placing our customer at the heart of everything we do,” she added.
Alyasra Fashion has over 250 stores across the Middle East including stores selling everything from watches, jewelry, ready-to-wear fashion, leather goods, accessories and footwear. These include over 60 brands, such as Max Mara Group, LVMH, Jimmy Choo, DKNY, Fossil Group, OnTime, Cole Haan, Ecco and Trinkets.


Sulaiman Al-Rajhi Endowment projects worth SR8bn launched in Makkah

Updated 19 February 2026
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Sulaiman Al-Rajhi Endowment projects worth SR8bn launched in Makkah

Sulaiman Al-Rajhi Real Estate Company has announced the launch of several real estate projects belonging to the Sulaiman Al-Rajhi Endowment system in Makkah, with a total investment exceeding SR8 billion ($2.1 billion). These projects include commercial, residential, and hospitality developments, as well as strategic land plots, as part of the company’s commitment to supporting the Kingdom’s real estate sector and enhancing the quality of life in the holy city.

The announcement was made during a field tour by a delegation of high-level officials including Saleh Al-Rasheed, CEO of the Royal Commission for Makkah City and Holy Sites; Ihsan Bafakih, chairman of the board of directors of Sulaiman bin Abdulaziz Al-Rajhi Holding Company; Haitham Al-Fayez, chairman of Sulaiman Al-Rajhi Real Estate Company and CEO of Sulaiman Al-Rajhi Holding Company; Moath Al-Mukhudub, managing director and CEO of Sulaiman Al-Rajhi Real Estate Company; and Anas Mansour Abadi, CEO of real estate at Sulaiman Al-Rajhi Holding Company and representative of the Sulaiman Al-Rajhi Endowment, alongside members of the board of directors of both the holding and real estate companies and the executive team.

The tour included the launch of the Tilal Towers project, with an investment value of SR2 billion, featuring more than 2,500 hotel rooms, strengthening the hospitality sector in Makkah.

The delegation also visited the Tilal Village project, valued at SR2.8 billion. It is one of the prominent qualitative projects within the hospitality ecosystem in Makkah.

Furthermore, the visit covered the residential buildings within Tilal Village, comprising 828 units, with an investment of SR800 million. The delegation inspected the specialized hospital, medical complex housing, and the office and commercial plazas.

During the tour, a contract was signed for the Al-Rajhi Center project, valued at SR250 million, as part of a comprehensive rehabilitation plan.

The inspection also included the Al-Ukayshiyyah land, spanning 4 million square meters, and the Al-Ghazzawi project land, valued at SR250 million.

The tour concluded with prayers at the Aisha Al-Rajhi Mosque, the second-largest mosque in Makkah after the Grand Mosque, with a capacity for 50,000 worshippers.

This visit underscores the importance of these investments, which represent a clear direction toward enhancing the management of the endowment’s assets through diversification, redevelopment, and strategic expansion, in line with the development goals of the Makkah city and Saudi Vision 2030.

Sulaiman Al-Rajhi Real Estate, a subsidiary of Sulaiman bin Abdulaziz Al-Rajhi Holding Company, continues to provide innovative solutions to elevate the real estate sector to international standards.