Abdul Latif Jameel and Four Principles launch Japanese business philosophy program

The lean management is expected to help boost the company’s performance and cut waste.
Updated 30 March 2018
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Abdul Latif Jameel and Four Principles launch Japanese business philosophy program

Abdul Latif Jameel and Four Principles have launched a new scheme that will help Saudi nationals learn the Japanese “Kaizen” philosophy, an industrial mindset designed to help companies boost efficiency and performance, eliminate waste, and maximize resources.
Following the joint venture between the two companies announced at the end of last year, selected Saudi nationals — both female and male — will have the chance to enhance their professional development by taking part in the inter-company program focused on lean management to help boost the company’s performance and cut waste.
The two-year program means participants will receive on-the-job experience in a consulting environment across multiple sectors, and be exposed to an international business management system, which will help prepare them for future leaderships roles.
Fady Mohammed Abdul Latif Jameel, deputy president and vice chairman, Abdul Latif Jameel International, said: “As Saudi Vision 2030 makes clear, our real wealth lies in the ambition of our people and the potential of our younger generation. They are the architects of our future. That is why Abdul Latif Jameel is investing in Saudi Arabian nationals and giving them this opportunity to learn in an international environment.
“We are giving Saudi Arabian talent the opportunity to shine in a number of ways, including a management development program, Toyota-MIT scholarships, and now by learning the Kaizen philosophy.”
The co-founder and managing partner of Four Principles, Seif Shieshakly, said: “Four Principles is built on adding value to client operations on-ground — or in the gemba in Japanese — and designing bespoke lean management solutions tailored to their needs. To achieve this, we need the right people with the passion and drive that can help our clients achieve improved efficiency and performance. That is why it is right we give young Saudi Arabian nationals — through this scheme — the opportunity to grow and learn in a lean management consultancy.”
The new joint venture offers advisory and implementation services to private and public organizations based on the lean management program. It focuses on the public sector implementation of transformation initiatives as well as on a spectrum of private sector organizations in the fields of financial services, heavy industries, construction, retail, health care, aviation, automotive, energy, oil and gas, FMCG, food and beverage, and education.


Petromin Nissan celebrates decade of partnership excellence in Kingdom

Updated 28 January 2026
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Petromin Nissan celebrates decade of partnership excellence in Kingdom

Petromin Nissan recently hosted an event to celebrate 10 years of partnership with Nissan, marking a decade since Petromin was appointed as the official Nissan dealer in Saudi Arabia. The milestone reflects a partnership shaped by trust, consistent performance, and a shared long-term vision that has played a meaningful role in the development of the automotive sector in the Kingdom.

The event highlighted Petromin Nissan’s continued confidence in the Saudi market, demonstrated by the attendance of senior leadership from Nissan Global, the Middle East, and Saudi Arabia. The Kingdom was reaffirmed as one of Nissan’s most important growth markets in the region, in line with the company’s global focus on innovation, sustainability, and intelligent mobility.

The celebration was attended by a number of senior industry and business leaders, including Sheikh Amr Al-Dabbagh, chairman and CEO of Al-Dabbagh Group, reflecting the significance of the partnership and its broader impact on the Kingdom’s automotive and business landscape.

As part of its performance over the past year, Petromin Nissan had been awarded two Awards of Excellence from Nissan Global, recognizing operational strength and overall business performance, and reinforcing its standing as one of Nissan’s leading partners worldwide.

Paddy Magee, managing director of Petromin Nissan, said: “Over the past 10 years, Petromin’s priority has been to build a business that puts the customer first while fully reflecting Nissan’s global standards. Through expanding our network, strengthening our service capabilities, and investing in our people, we have focused on creating sustainable value for the Saudi market.”

Adib Takieddine, managing director of Nissan Saudi Arabia, said: “Saudi Arabia continues to be a strategic market for Nissan. Our partnership with Petromin has been instrumental in strengthening our presence in the Kingdom, supporting growth, enhancing customer satisfaction, and advancing our long-term vision for mobility in alignment with Vision 2030.”

Over the decade, Petromin Nissan significantly expanded its footprint across the Kingdom, now operating 18 showrooms and 16 service centers in 11 cities, improving accessibility and delivering a more seamless customer experience nationwide.

Reflecting on the broader partnership, Terence Byrne, CEO of National Motor Company, said: “Reaching this milestone is a clear reflection of a partnership built on shared values and long-term commitment. Petromin Nissan has established a strong platform in Saudi Arabia and continues to deliver real impact for customers and the wider automotive ecosystem.”

Looking ahead, Petromin Nissan reaffirmed its long-term commitment to the Saudi market, with continued focus on innovation, sustainability, digital transformation, and customer-centric mobility as the partnership moves into its next phase.