The new-generation Hyundai Accent will make its official Africa and Middle East debut at a launch in Bahrain on March 26.
The vehicle aims to set new standards for design, quality, and technology in the small-car market across the region.
First revealed in Korea last year, the fifth generation of the Hyundai Accent features a bold new design and a sophisticated interior. Technical and engineering improvements include a more efficient powertrain and enhanced driving dynamics, as well as the latest safety technologies and convenience features.
“The Accent is a defining product for Hyundai, with a hard-earned reputation for delivering both quality and value,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East. “This all-new model continues that tradition, while also demonstrating Hyundai’s commitment to innovation. It is a stronger, safer, and more technically advanced car, in a package that will be enjoyable to drive and economical to own.”
The new Hyundai Accent is slightly longer and wider than the previous model, with increased interior space. Two four-cylinder petrol engine options are being offered in the region, including a 1.4-liter delivering 100ps (metric horsepower), and a 1.6-liter delivering 123ps. Both are advanced designs, with multi-point fuel injection, matched to a choice of six-speed manual or six-speed automatic transmission.
The interior offers a quiet, comfortable space, with controls located for easy, intuitive operation, while all materials have been selected for durability as well being pleasing to look at and touch.
Driver and passengers are protected by six airbags. Alongside automatic stability control (ESC), other safety features include static bending headlights to provide better illumination of the road through corners, auto cruise control that is designed for convenience and improved fuel economy, and emergency stop signal which automatically flashes the brake lights when the driver brakes heavily.
“Hyundai believes in democratizing new technology, and bringing important innovations into core, mass-market products as quickly as possible,” said Song. “Particularly in terms of safety features, the all-new Accent is showing the way forward in adopting new technology within its market, and moves Hyundai even further ahead as an industry leader.”
The new Hyundai Accent will arrive in showrooms during the second quarter of 2018.
New Hyundai Accent arrives in the Middle East
New Hyundai Accent arrives in the Middle East
Ajdan cements role in major projects by signing MoU with King Salman International Airport in Riyadh
Ajdan cements role in major projects by signing MoU with King Salman International Airport in Riyadh
Ajdan Real Estate Development Company signed an MoU with King Salman International Airport during the Public Investment Fund & Private Sector Forum 2026.
The MoU aims to explore areas of cooperation and identify opportunities for mixed-use real estate and commercial development that will enhance project quality and meet the highest standards of efficiency and excellence. Representing Ajdan at the signing ceremony was its CEO, Eng. Mohammed bin Abdulmohsen Al-Otaibi, while Dr. Mohammed Al-Jarallah, deputy chief executive for real estate development, signed on behalf of King Salman International Airport. The MoU establishes a strategic framework for future cooperation and paves the way for a long-term partnership on a number of flagship projects.
Under this memorandum, Ajdan collaborates with King Salman International Airport on the development of mixed-use spaces and commercial facilities within the airport’s premises, building on its role as a national real estate developer delivering innovative projects that advance sustainable development. The company will leverage its expertise in the planning, design, and management of integrated commercial destinations to ensure project execution meets the highest standards of quality and sustainability.
King Salman International Airport is one of the Kingdom’s largest strategic development projects in terms of area and operational ambition. The airport spans approximately 57 sq. km, of which about 12 sq. km are allocated for mixed-use real estate development, in addition to fully integrated economic and logistics zones covering more than 3 million square meters.
These developments will enhance the integration of real estate, commercial, and service activities. The airport targets handling 100 million passengers annually by 2030, supported by comprehensive upgrades to facilities, infrastructure, and logistics services, positioning it as an advanced multi-sector investment platform and a driver of economic growth.
Eng. Mohammed bin Abdulmohsen Al-Otaibi, CEO of Ajdan, stated: “We take pride in our collaboration with King Salman International Airport, which reflects Ajdan’s commitment to developing integrated destinations in line with global standards. Through this partnership, we aim to leverage our expertise to deliver innovative solutions that create sustainable value for the airport and enhance the visitor experience.”
KSIA Acting CEO Marco Mejia said: “These seven partnerships reflect our ambitious vision to transform KSIA into a fully integrated urban and economic ecosystem that goes beyond the traditional concept of airports. We are proud to collaborate with a distinguished group of leading national real estate developers whose deep expertise and strong track records will help deliver high-quality projects, create sustainable economic value, and further position the airport as a leading investment hub.”
This step is part of Ajdan’s strategy to expand its strategic partnerships and develop sustainable urban and commercial destinations that help improve the quality of life and support economic growth across the Kingdom.
