Saudi store leads fightback as board games throw down the gauntlet to online rivals

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One of the main aims behind this store is to encourage families to find interesting ways of coming together instead of becoming isolated playing video or phone games. (AN photos)
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One of the main aims behind this store is to encourage families to find interesting ways of coming together instead of becoming isolated playing video or phone games. (AN photos)
Updated 17 February 2018
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Saudi store leads fightback as board games throw down the gauntlet to online rivals

JEDDAH: Chess, Monopoly, Baloot, Snakes and Ladders — board and card games have been part of family and social life for thousands of years.
Now a Saudi store is helping these age-old pastimes fight back against the dominance of their online and mobile phone rivals, and the social isolation that these encourage.
Challenge Round offers more than 200 board games from around the world, with eight playing tables. Each table seats eight players and, for a SR35 ($9.30) fee, visitors can play with friends and family — or alone.
Rami Sunnari, Challenge Round’s founder and business manager, told Arab News: “We sometimes have one player, and in this case we help him to either socialize with a new group of friends or, if not, then the game masters gladly help him to enjoy the game.”
Four game masters at the store offer customers advice on games, with tips on rules and tactics, Sunnari said.
Dixit, Games Magazine’s best new game of 2010, is one of the store’s top sellers. It features a group of cards illustrated with dreamlike images. Players select cards that match a title suggested by the “storyteller,” and attempt to guess which card the “storyteller” selected. The game was introduced in 2008.
“A friend of mine told me about a fun game that can make people laugh out loud,” Sunnari said. “It was Dixit. I bought it from Amazon, then played it with family and friends, and we had great fun.
“I kept searching for similar games and found this huge industry of board gaming that I wasn’t aware of. In fact, only a handful of people knew about these games in our part of the world, while the industry has reached its peak in Germany, the US, Britain, France, and other European countries.
Sunnari said games could be an enjoyable way of teaching and learning, as developments in “edutainment” showed.
But while video and online games can help us to think more critically and engage with people from all over the world, they also carry the risk of social isolation, and even depression and violence.
“One of the main aims behind this store is to encourage families to find interesting ways of coming together instead of becoming isolated playing video or phone games,” Sunnari said.
“I started buying games and playing them with family and friends at weekends and even on weekdays. After a while, I owned 27 different games. And it wasn’t easy to get them because I ordered them online most of the time. Later my friends and family invited me over and asked me to play these games with them. It wasn’t long before the idea of a board gaming business came to my mind,” he said.
In March, Challenge Round will open a new branch with more space for families to play. “It can accommodate up to 100 people to play games and enjoy coffee and smoothies. And in the next five years, we aim to have our own games events and shows for the people of Saudi Arabia,” Sunnari said.


Economic growth and resilience at heart of 2nd AlUla Emerging Market Economies Conference

Updated 03 February 2026
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Economic growth and resilience at heart of 2nd AlUla Emerging Market Economies Conference

  • Event on Feb. 8 and 9 will bring together ministers, governors of central banks, policymakers, economic experts and international financial institutions
  • Emerging-market economies a ‘pivotal element’ in global economic system due to effect they have on growth and stability, says Saudi Finance Minister Mohammed Al-Jadaan

RIYADH: The second annual AlUla Conference for Emerging Market Economies, which Saudi Arabia will host next week, offers a platform to exchange views on global developments and discuss policies and reforms that support inclusive growth and strengthen economic resilience, the Kingdom’s finance minister said.

The event on Feb. 8 and 9 will bring together finance ministers, governors of central banks and policymakers, alongside economic experts and representatives of international financial institutions.

Organized by the Saudi Ministry of Finance in partnership with the International Monetary Fund, it takes place as emerging-market economies face mounting challenges amid rapid global economic change.

Finance Minister Mohammed Al-Jadaan said the decision to host the conference reflects Saudi Arabia’s ongoing commitment to efforts that support global financial and economic stability, and highlights the growing influence of emerging economies on worldwide growth.

Emerging-market economies represent a “pivotal element” in the global economic system due to the direct impact they have on economic growth and stability, he added.

“The AlUla Conference for Emerging Market Economies provides a unique platform for exchanging views on global economic developments, and discussing policies and reforms that will support inclusive growth and enhance economic resilience, in light of broader international cooperation that contributes to confronting common challenges,” Al-Jadaan said.

Kristalina Georgieva, managing director of the IMF, said the event would help emerging economies deal with growing uncertainty driven by technological change, demographic shifts and geopolitical tensions.

“The AlUla conference provides a vital platform for emerging economies to discuss how they can navigate the risks and embrace the opportunities ahead,” she said.

“In these times of sweeping transformations in the global economy, policymakers face a more challenging and uncertain environment. Countries should work together to strengthen resilience through sound macroeconomic and financial policies.”