JEDDAH: A Saudi electronic learning platform has been named one of the top five educational accounts on Twitter.
“English Mastery,” a non-profitable language program, was launched a year ago and has more than 29,000 followers on Twitter and 7 million account subscribers worldwide.
E-learning platforms provide easy access to information while saving money and time, and offer enjoyable methods for teaching.
“English Mastery” is aimed at students of general and higher education in the Middle East. The electronic platform encourages self-learning, and is based on the concept of learn more and pay less. It produces a blog for learning English, hosts tutors on their Snapchat accounts, and produces videos and design info-graphs to help students.
Mohammed bin Naji Al-Yamani, the platform’s executive director, told Arab News: “It is a Saudi initiative to master the English language under the supervision of a group of Saudi academics and specialists in English language education. We aim to promote self-learning in the era of digital transformation through the use of interactive electronic platforms through social media.”
Along with Al-Yamani, the platform’s volunteer team all specialize in English language teaching.
“We wanted the initiative to be fully voluntary because of our sense of social responsibility,” said Al-Yamani. “The initiative does not have any financial support. The team members’ goal is to serve the learner. There is no doubt that financial support is important and we look forward to the best in the coming period.”
“Our vision in the future is to make ‘English Mastery’ an integrated platform with an official location and interactive application that enhances self-learning.”
Abdullah Al-Shehri, a Saudi language student in the UK, told Arab News: “The ‘English Mastery’ blog and resources were very useful in my journey of self-learning. I believe it is among the best accounts ever.”
Saudi learning platform takes Twitter by storm
Saudi learning platform takes Twitter by storm
Saudia Group graduates 1,200 aviation trainees at landmark ceremony
- ‘This opportunity felt like a dream,’ culinary arts student says
- ‘Human capital remains our most important investment,’ transport minister says
JEDDAH: Saudia Group held its first unified graduation ceremony for trainees of its aviation programs on Saturday, marking one of the largest such events ever held in the Kingdom’s aviation sector.
The ceremony, in Jeddah, brought together more than 1,200 students who had completed specialized training programs and will now join the company’s workforce.
Mohammed Midher, a 32-year-old captain and graduate of the six-month aerospace engineering program, told Arab News: “Every difficulty becomes easy with hard work and dedication.
“I am very happy to graduate and grateful for this valuable opportunity provided by the Saudia Group.
“It was a chance to prove our skills and capabilities and we will be starting our jobs soon. I am very excited to lead the aircraft to destinations around the world.”
Nesreen Jomaa, a graduate of the Culinary Arts Academy’s one-year ZDAK program, said the training enhanced her professional growth.
“I already had experience in culinary arts and had worked in several hotels in Jeddah, so I came in with strong knowledge.
“This opportunity felt like a dream because it guarantees employment upon completion. It added so much to my professional growth and I also gained many wonderful friends within this field.”
Ashwaq Khaja, who completed the same program, said: “I am proud to be Saudi and proud of everything the group has provided for us.
“I have a bachelor’s degree in science management and I am a visual artist. Today, I aspire to combine visual art with culinary art. I am truly grateful for this opportunity.”
All of the training programs were delivered by Saudia Group and its subsidiaries, Saudia, Saudia Academy, Saudia Technic, Saudi Ground Services, SAL Saudi Logistics Services, flyadeal and Catrion.
The graduates will now take up operational roles in flight operations, ground services, engineering, logistics and customer-facing functions.
The students’ families were present at the graduation event and there was also a performance by a Saudi choral group.
The ceremony also celebrated the first Saudi female graduates in airport aircraft maintenance, with 25 women completing the training program.
Women were also represented in inflight services and onboard chef programs, reflecting their broader inclusion across all disciplines.
“The percentage of women in aviation is increasing year after year,” said Khaled Tash, chief marketing officer of Saudia Group.
“There is no program today from which women are excluded. Every program is open and women are fully enabled and encouraged to join.
“Over the years, we have celebrated ordering new aircraft, building new airports, expanding logistics and investing in infrastructure. But there is nothing we can be more proud of than ensuring we have the right people to lead these growth projects.”
The event was held under the patronage of Saleh Al-Jasser, minister of transport and logistics services, and attended by Ibrahim Al-Omar, director general of Saudia Group, alongside senior officials and aviation sector representatives.
“Developing national talent is fundamental to achieving the ambitions of the National Aviation Strategy,” Al-Jasser said.
“Graduating more than 1,000 aviation professionals in a single year reflects the scale and pace of transformation underway across the Kingdom’s transport and logistics sector.
“Human capital remains our most important investment as we build a globally competitive aviation ecosystem.”
Al-Omar highlighted the company’s progress in localizing roles.
“Saudia Group has made significant progress in localizing critical aviation roles, surpassing targeted performance indicators by margins ranging from 43 percent to 230 percent,” he said.
“We have also embedded knowledge transfer requirements into our agreements with global manufacturers to ensure the development of Saudi capabilities within the Kingdom.
“The next phase of our transformation, particularly as we elevate the guest experience and strengthen global competitiveness, depends on continued investment in specialized national talent.”
The event highlighted the diversity of career paths within the aviation sector, bringing together graduates from operations, maintenance, engineering, cabin services and ground services within an integrated training ecosystem addressing the sector’s full range of needs.
The group has also increased local content levels across its activities from 19 percent in 2019 to 29 percent in 2023, reinforcing its contribution to domestic economic development.
