Abdul Latif Jameel Motors has announced the official launch of the 2018 Toyota Camry during the company’s first event of the new year at the Hussain Jameel Hall in Jeddah.
Mazen Jameel, chief marketing officer of Abdul Latif Jameel Motors, said of the new model: “25 years and Camry is still Camry.”
The car has established its position in the Saudi market over more than two decades, thanks to its combination of quality, durability and reliability, in addition to its price, which makes it a popular choice in the mid-size sedan category.
“The design, state-of-the-art specifications and innovative technologies introduced in the new Toyota Camry offer an unprecedented sedan experience that will add to the popularity of this car, reaffirming its position as one of the Kingdom’s best-sellers,” Jameel said.
The Camry Hybrid will be launched for the first time in the Saudi market in the first half of 2018, he said.
The eighth generation of the Camry has been radically changed, particularly the design, a result of the Toyota Global Engineering Platform (TNGA) that was created to produce vehicles with optimal performance and the latest technology while taking advantage of Toyota’s specialized Kaizen capabilities for innovation.
With a new chassis, the design team has created a lower center of gravity for better stability and a lower, livelier appearance.
It is offered in six categories with three engine types. It also comes in a Grande category with a six-cylinder engine and the latest direct fuel injection technology (D-4S), as well as the variable valve timing intelligent wide system (VVT-iW) for high fuel efficiency and reduced environmental impact.
It meets the highest standards for safety with the finest ratings, winning the +Top Safety Pick Award from the American Insurance Institute for Highway Safety (IIHS) as the safest car of the season, in addition to acquiring a five-star rating from the Australian New Car Assessment Program (ANCAP).
Abdul Latif Jameel partially launched the 2018 Camry during the 2017 Saudi International Motor Show last December in Jeddah, in conjunction with the 35th anniversary of the start of commercial production of this much-loved model.
Abdul Latif Jameel launches 2018 Toyota Camry
Abdul Latif Jameel launches 2018 Toyota Camry
Azure opens Azure Takhassusi residential community in Riyadh, fully leased to Saudia
Azure, a Mohammed Al Habib Real Estate company and the owner of Riyadh’s largest portfolio of residential compounds, has announced the official opening of Azure Takhassusi, its newest premium residential community. The project has been fully leased to Saudia, the Kingdom’s national flag carrier.
The launch marks a major milestone in the eight-year partnership between Azure and Saudia, one of the longest-running and most successful corporate housing collaborations in Saudi Arabia. The development reflects Saudia’s continued confidence in Azure’s ability to deliver high-quality residential environments that meet strict standards of comfort, privacy, service excellence and operational reliability.
Purpose-built to support the wellbeing and lifestyle needs of airline professionals, Azure Takhassusi offers more than accommodation. The community provides a fully integrated living experience, combining modern residences, premium facilities, dedicated resident services and professional community management. Designed to promote stability, convenience and peace of mind, the compound allows employees to focus on their professional responsibilities with confidence.
“This opening represents more than the launch of a new residential compound,” said Fahad Al Assaf, president of Azure. “It is a strong statement of trust built over eight years of partnership with Saudia. Azure Takhassusi reflects what long-term collaboration can achieve when two organizations share a commitment to quality, people and performance.”
For Saudia, fully leasing Azure Takhassusi underscores the airline’s continued investment in its workforce. By providing secure, comfortable and professionally managed housing, the airline aims to strengthen its employee value proposition, recognizing the role that high-quality living environments play in attracting and retaining talent.
Azure currently operates the largest portfolio of residential compounds in Riyadh and is a market leader in corporate housing for major institutions across the Kingdom. Its partnership with Saudia remains one of its most significant, spanning eight years of steady growth and large-scale delivery.
The opening of Azure Takhassusi marks another milestone in that journey, setting a new benchmark for corporate housing that supports workforce wellbeing, operational excellence and long-term partnerships in Saudi Arabia.
