Wego, an online travel marketplace in the Middle East and North Africa, has announced a partnership with Gulf Air, the national carrier of Bahrain, giving Wego users online access to the airline’s flight-related information and booking capabilities.
“Our agreement with Gulf Air reinforces Wego’s leading position in the Middle East and we are thrilled to partner with such a highly regarded and well-established carrier,” said Dean Wicks, Wego’s chief flights officer. “Wego will distribute Gulf Air flights, pricing and schedule information across our extensive marketing channels, allowing travelers easy access to flights with an airline that is famous for its traditional Arabian hospitality and renowned for being family and business friendly,” he added.
Today, Gulf Air serves 42 cities in 25 countries across the globe and operates double daily flights or more to select destinations across the GCC, MENA region, Indian Subcontinent and Europe. The airline provides seamless connectivity for passengers traveling across its network via its efficient Bahrain International Airport hub. As Gulf Air prepares to welcome 39 new Boeing and Airbus aircraft, greater network expansion is anticipated alongside significant product and service enhancements.
“Wego’s business is crucial to helping key industry providers extend into new markets in what’s become a fast-paced and highly competitive business,” Wicks said. “Wego’s meta-search reaches millions of travelers each month looking for the best options for flights and hotels both here and abroad.”
In 2017, Wego introduced Progressive Web App (PWA) technology combined with Accelerated Mobile Pages (AMP), to become the fastest loading mobile marketplace in the world. Wego remains a top ranked travel app for both iOS and Android devices throughout the region, due to its localization into more than 30 languages and currencies.
Wego partners with Bahrain’s Gulf Air
Wego partners with Bahrain’s Gulf Air
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
