One of the Kingdom’s largest conglomerates and investment companies, Al-Muhaidib Group, launched its digital business strategy, with digital transformation enabler SAP in an enterprise agreement signed by Abdulkareem Al-Khalawi, vice president of IT at Al-Muhaidib Group, and Steve Tzikakis, president of Europe, Middle East, and Africa (EMEA) South at SAP.
Al-Muhaidib Group is undergoing digital transformation across its 93 affiliates, covering five key sectors: Building materials, food, contracting, utilities and infrastructure and real estate.
This is in line with the Saudi Vision 2030, which is calling on private sector contribution to GDP to grow from 40 percent to 65 percent.
As part of its digital transformation, Al-Muhaidib Group’s eight largest entities will run on the SAP HANA in-memory platform.
“Saudi’s largest organizations need to run in real-time to enhance their business competitiveness. Using SAP HANA, Al-Muhaidib Group now has the real-time analytics to ensure our customers have the right products at the right time. We have enhanced our performance, improved our reporting time, and can better fuel our regional and international expansion,” said VP Al-Khalawi.
One of the oldest and largest conglomerates in the Kingdom, Al-Muhaidib Group was founded in 1943. Its most prominent investments include Mayar Foods, Savola Group, Masdar Building Materials and Thabat Construction, Saudi Tharwa in real estate, and ACWA Holding.
“Al-Muhaidib Group is at the cutting edge of Saudi organizations undergoing digital transformation. Conglomerates are the lifeblood of the Saudi economy, across a wide range of industry verticals. SAP is committed to exchanging global best practices in enabling Saudi Vision 2030’s nationwide digital transformation and private sector companies to take their business plans to the next level,” said Ahmed Al-Faifi, managing director, SAP Saudi Arabia, Bahrain and Yemen.
Al-Muhaidib Group advances its digital transformation strategy
Al-Muhaidib Group advances its digital transformation strategy
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
