JEDDAH: The 5th MiSK SHOOF Digital Visual Media Forum took place at Jeddah’s Hilton Hotel on Dec. 10 with Saudi actress Fatima Al-Banawi and radio presenter Yasir Al-Saggaf welcoming a diverse audience filling 2,000 seats with promises of success stories from “local and global storytellers,” and content creation in virtual reality.
The forum is an initiative carried by the MiSK foundation to enable youths and encourage them to create.
Will Scougal, head of creative strategy at Snapchat, held the opening session where he clarified that Snapchat was not necessarily a tool for social media, but for “creativity, communication, playfulness and fun.” He mentioned there were approximately 33 million Snapchat users in the Middle East, representing innumerable content creation opportunities.
SHOOF’s program included two discussion panels with noteworthy content creators on various social media platforms including Snapchat’s funny icon Selwan Elham, Ibrahim Sarhan, Alia AlShamsi, Omar Farooq, Hitham and others.
“We’re not here to show off our achievements,” said Palestanian vlogger, Haifa Beseisso, infamous for her Fly With Haifa YouTube channel. “I want everyone to imagine if we start utilizing the crystalline tool inside us, imagine what we can achieve. If we stand together, hand in hand, unite and encourage one another, what can’t we accomplish then?” she said encouragingly addressing content creators in the hall.
Dale Hudson from NYU pressed the importance of the message behind content discussing films that address the environment and climate change. The crowd’s breath collectively stilled once Tunisian photographer Karim Jabbari started waving lights in front of his camera to create an afterimage with the shutter, captivating the audience.
Hattan Nasif, VP of business development at Midwam talked about the importance of virtual reality and ways to apply it to education, medicine, architecture and more.
“It’s a very good event,” Dr. Mohammed Hakeem, an assistant professor at Jeddah University and an interactive influencer spreading awareness through Snapchat, told Arab News, “with storytelling as its main objective. Telling a story to the public through social media isn’t a hard task but it also isn’t easy. This gives others an opportunity to meet people who’ve succeeded at telling their stories and what inspires them to tell it.”
Manal Al-Nughais, a volunteer organizer pursuing her Ph.D., said: “I never imagined how beneficial virtual reality could be to students. During today’s workshops, we learned about the application of VR in schools, how you could plan a project and implement ideas through it. It’s truly impressive.”
Storytellers unite in 5th MiSK SHOOF Digital Visual Media Forum
Storytellers unite in 5th MiSK SHOOF Digital Visual Media Forum
KSrelief distributes cartons of dates in Jundiai, Brazil
- The center distributed 1,480 food baskets to the displaced and other vulnerable groups, including persons with disabilities, women, and the elderly, in Kassala State in Sudan, benefiting 10,360 individuals, representing 1,480 families
JUNDIAI: The King Salman Humanitarian Aid and Relief Center has distributed 1,600 cartons of dates in Jundiai, Sao Paulo, Brazil, benefiting 200 families, including host community members, refugees, and immigrants. This initiative is part of a project to distribute 200 tonnes of dates in Brazil in 2026.
The center also distributed 1,504 cartons of dates to the most vulnerable families in Brazil’s Mogi das Cruzes, benefiting 188 families from the host community, refugees, and migrants, as part of a project to distribute 200 tonnes of dates in the Latin American country.
This initiative is part of the many relief and humanitarian projects provided by the Kingdom through its humanitarian arm, KSrelief, to support those affected by disasters worldwide.
Elsewhere, the center distributed 1,480 food baskets to the displaced and other vulnerable groups, including persons with disabilities, women, and the elderly, in Kassala State in Sudan, benefiting 10,360 individuals, representing 1,480 families.













