LONDON: The online “Arabic-first” shopping platform Noon.com has launched in Saudi Arabia, aiming to carve out a share in what is still a relatively nascent market for e-commerce.
Noon is a joint venture between Emaar Properties chairman Mohamed Alabbar, Saudi Arabia’s Public Investment Fund and the Kuwaiti franchise operator MH Alshaya. It initially launched in the UAE in October. The Saudi market offers significant growth potential to online retailers, analysts say, given the low proportion of the population who regularly shop on the internet rather than in the Kingdom’s shopping malls.
“KSA is a key market for online retail,” said Euromonitor analyst Rabia Yasmeen, adding that the online share of the total Saudi retail market is around 1.4 percent.
Norma Taki, head of retail at PwC Middle East, added: “Our 2017 Total Retail survey results show that 27 percent of shoppers in KSA like to shop online monthly versus 45 percent who shop only a few times a year.
“This highlights that there is a huge opportunity for market entrants such as Noon.com to come in and capitalize on the young population and the tech-savvy end consumer the KSA market has to offer.”
Noon went live at midday on Dec. 12. It is headquartered in Riyadh and offers products across a wide range of sectors including beauty, fashion, electronics, home and kitchen and groceries. Shoppers can make purchases online or via a downloadable app.
“Noon brings a dynamic, locally-driven and customer-oriented digital marketplace to the Kingdom serving the community and offering a new retail and much-improved experience,” said the founder of Noon, Mohamed Alabbar.
“With talented young Saudis driving its operations, along with being powered by Saudi and regional retailers showcasing their amazing products, the platform also offers Saudi entrepreneurs, including startups, to be part of a fast-growing digital ecosystem.”
Noon will be a competitor to Souq.com, which was acquired by global online giant Amazon in March. Souq already operates in Saudi Arabia, Bahrain, Kuwait and Egypt.
This month Souq launched Amazon Global Store, which allows customers in the UAE to purchase products from the US-based Amazon.
The Middle East is set to be one of the fastest-growing regions globally for e-commerce, according to BMI Research. It predicted sales to double to at least $48.8 billion by 2021, in a research note published in September.
This growth is partly due to the high proportion of young consumers, BMI said, with all the Middle Eastern countries it ranks having more than 30 percent of its population aged between 20 and 39 years old.
The UAE still dominates the regional online market, it said, with and sales in the UAE will reach $9.7 billion in 2017, rising to $23.3 billion by 2021.
Saudi online retail market heats up with Noon.com launch
Saudi online retail market heats up with Noon.com launch
Celestial spectacle in Saudi Arabia’s north on first day of Ramadan
- Venus-crescent moon alignment visible over Northern Borders Region skies
- Meteorology Center completes operational plan for the holy month
ARAR/JEDDAH: The holy month of Ramadan has commenced in Saudi Arabia with a striking astronomical display in the Northern Borders Region, setting a serene tone for the month as meteorological authorities confirmed full readiness to support pilgrims in Makkah and Madinah, the Saudi Press Agency (SPA) reported.
On Tuesday evening, the skies over Arar witnessed a rare alignment as the planet Venus paired with the slender crescent moon marking the first day of Ramadan. Appearing shortly after sunset, the crescent shimmered low on the western horizon above Venus — one of the brightest celestial bodies — in a display enhanced by clear skies.
While the conjunction is a recurring astronomical phenomenon caused by the apparent proximity of the two bodies as viewed from Earth, its coincidence with the start of the holy month added a special aesthetic and spiritual dimension to the atmosphere in the north, SPA said.
Meteorological readiness
As the faithful began their fasting, the National Center for Meteorology (NCM) announced the completion of its operational and technical preparations for Ramadan 1447 AH.
NCM Chief Executive Dr. Ayman bin Salem Ghulam confirmed that the center has finalized a comprehensive plan to ensure round-the-clock weather monitoring for Makkah, Madinah, and the roads leading to the Two Holy Mosques. The initiative aims to provide accurate forecasting to enhance the safety and comfort of the influx of visitors and Umrah pilgrims.
The plan includes heightened performance levels at observatories in the Kingdom’s airports to manage increased flight traffic and aviation safety.
To ensure pilgrims have real-time access to information, the NCM has integrated its data with the "Nusuk" and "Tawakkalna" smart applications. Ten-day extended forecasts and real-time alerts will also be available via the "Anwaa" app and displayed on guidance boards along highways.
The center has mobilized 14 media platforms to deliver swift weather alerts, ensuring high standards of security and logistical support throughout the season.
