Saudi Commission for Tourism and National Heritage chief highlights tourism’s role in maintaining peace

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Prince Sultan bin Salman
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Updated 12 December 2017
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Saudi Commission for Tourism and National Heritage chief highlights tourism’s role in maintaining peace

RIYADH: Saudi Commission for Tourism and National Heritage (SCTH) President Prince Sultan bin Salman on Monday iterated that Saudi Arabia’s care for tourism and heritage represents its care for the global human history and heritage in its capacity as the cradle of Islam and as the junction of civilizations throughout the history.
The SCTH chief said this during his keynote speech at the opening ceremony of the second UNWTO/UNESCO World Conference on Tourism and Culture in Muscat under the theme “Fostering sustainable tourism development.”
Prince Sultan asserted that led by King Salman, the Kingdom has been experiencing a huge transformation in the tourism sector.
He said the Kingdom is taking several steps like the offering of tourist visas next year and launching different programs to promote tourism. He also highlighted initiatives like “Saudi Arabia: A destination for Muslims” in addition to other mega projects which come within the initiative of “Custodian of the Two Holy Mosques Program for Caring of the Cultural Heritage” and involve several projects including 32 key museums in different parts of the Kingdom as well as the expansion of some existing museums.
The SCTH chief further stressed that tourism, apart from its role as an economic industry sector, undertakes a leading role in enhancing a citizen’s relations with his nation and land, and boosting human knowledge which, he said, is a basis of peace between nations.
The two-day conference which began on Monday at the Oman Convention and Exhibition Center is a sequel to the first World Conference on Tourism and Culture in Siem Reap, Cambodia in February 2015. It aims to reflect upon the Siem Reap declaration that pledged to explore the synergies of the tourism and culture sectors to work in harmony for sustainable development.
The conference will address a wide range of topics including governance models, tourism development and protection of cultural heritage, culture and tourism in urban development and creativity, and exploring the cultural landscape in tourism.
Notably, the UN has declared 2017 as “the International Year of Sustainable Tourism for Development,” thereby offering a unique opportunity to explore and highlight tourism’s potential and help transform the world into a place of prosperity and well-being for all.
The conference will explore various ways to strengthen partnerships between the tourism and culture sectors by enhancing their role in the UN’s agenda for sustainable development, reflecting upon outcomes of the first conference in Siem Reap.


Taif festival celebrates Saudi Arabia’s literary icons

Updated 11 January 2026
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Taif festival celebrates Saudi Arabia’s literary icons

  • It introduces visitors to the contributions of literary pioneers through accessible visual and narrative content

TAIF: A special section highlighting key Saudi literary figures forms part of the Writers and Readers Festival in Taif.

The area explores the lives of distinguished writers, poets, and authors who have shaped the Kingdom’s creative landscape, influencing literature, journalism, theater and intellectual thought.

It introduces visitors to the contributions of literary pioneers through accessible visual and narrative content, the Saudi Press Agency reported on Sunday.

Organized by the Literature, Publishing and Translation Commission, the festival runs until Jan. 15 and features 42 prominent publishing houses from Saudi Arabia and overseas, offering visitors the chance to explore the latest works in literature, philosophy and general knowledge.

Meanwhile, the festival’s interactive murals section engages visitors with openwork art panels, allowing them to contribute to the city’s features and identity.

The murals depict Taif’s natural and historical landmarks, including Al-Hada Mountain, the Taif rose gardens, and traditional Hijazi palaces. Others are inspired by Souq Okaz, a historic literary and commercial center linked to the region’s poetic heritage.

Designed by a visual artist, they blend folk-inspired elements with imaginative expression, creating a collaborative experience that celebrates the city’s beauty and brings art closer to the public.