RIYADH: Saudi Arabia, represented by the Saudi Commission for Tourism and National Heritage (SCTH), will take part in the World Travel Market (WTM) in London, which will be held between Nov. 6-8.
“This event is an opportunity for Saudi Arabia to shed light on the country’s development and the special attention it gives to the tourism sector as a highly profitable economic industry, which also creates more job opportunities,” said Abdullah bin Abdul Malik Al-Murshid, acting vice president for marketing and programs at SCTH.
The Kingdom’s pavilion will include more than 20 exhibitors from the government and private sectors, and is set to present SCTH’s initiatives and programs, which are part of the National Transformation Program (NTP) 2020 and aim to achieve Vision 2030, he added.
Among the government bodies participating in the Kingdom’s pavilion are King Abdullah Economic City (KAEC); the General Authority of Civil Aviation (GACA); the Saudi Arabian General Investment Authority (SAGIA); and the National Program for Exhibitions and Conferences, in addition to Saudi Arabian Airlines’ separate pavilion.
The Saudi pavilion is designed to express the country’s tourism and heritage identity using interactive presentation technologies as well as videos and photos. It will also feature Saudi sites listed by UNESCO as World Heritage Sites.
Al-Murshid praised the role of the Saudi Embassy in the UK in organizing the Kingdom’s participation in the exhibition, providing Saudi students in Europe with the opportunity to present a distinguished image of the country’s civilization and history, and communicating with international media agencies to cover the Kingdom’s participation.
The WTM is among the largest, most important international exhibitions in the fields of travel, tourism, investment, air transport and travel technologies. Every year, around 5,000 bodies from almost 188 countries participate in this event, which attracts more than 3,000 media people, 4,200 experts and 50,000 visitors.
Saudi Arabia slated to take part in World Travel Market in London
Saudi Arabia slated to take part in World Travel Market in London
Saudi students celebrate wildlife through art
JEDDAH: Prince Mohammed bin Salman Royal Reserve celebrated its second school art competition this month, with 1,600 entries received from 120 schools — a 324 percent increase compared to its inaugural year.
This year’s theme, “In Our Nature,” invited students to represent one of three large mammals found in the Reserve that are central to its rewilding program — the Arabian wolf, Arabian oryx, and Persian onager.
Elefteria Castis, the reserve’s chief of strategy and business, told Arab News that such a rapid increase in interest had not been expected so quickly.
“Their focus has been to increase reach across the 24,500 sq. km reserve. The competition already reaches 120 schools across the reserve’s landscape; our goal for the 2026–2027 edition is to reach 100 percent of schools within Reserve communities, an additional 20 schools,” she said.
“We also want to broaden the creative arts categories. Last year we focused on art and photography, this year we included poetry and prose, and expanded it thematically to include heritage.”
She added: “The unprecedented growth signals a clear interest in the initiative from schoolchildren, parents and educators and certainly opens up the possibilities of expansion nationally and regionally sooner than we anticipated. The idea of a national school awards certainly is appealing. Whether that comes to pass or not, our long-term vision is to continue to contribute to nationwide environmental education and awareness initiatives through, among other creative arts, to inspire young people.”
The program, an essential part of the reserve’s community outreach, raises awareness among younger generations about environmental and cultural conservation. It enables students to share these values with their families and wider community, supporting sustained engagement and long-term environmental stewardship.
“The Art Competition provides a platform for artistic expression rooted in young people’s cultural identity and framed by the conservation strategy of the Prince Mohammed bin Salman Royal Reserve,” said Castis.
“When young people understand why nature is important and find connections with their heritage, families listen, and the next generation of conservation leaders is fostered.”
Community development and environmental awareness remain core pillars of the reserve’s Integrated Development Management Plan, which provides the strategic framework for delivering conservation outcomes rooted in local communities.
Two awards ceremonies held in Al-Wajh and Duba celebrated the winners, with entries exhibited for parents, teachers and reserve staff.
Launched during the 2024–25 school year, the program has seen significant growth, with entries increasing from 383 across 55 schools to 1,626 from 120 schools in 2025-26.
Castis said every artwork was a winner: “The submissions brought to life historic connections between people and wildlife. For instance, one student depicted oryx alongside the petroglyphs that can be found of the species throughout the reserve. Through the competition and submissions, students depicted the relationships with the land, and a shared vision for ecological restoration. Many reflected ideas of coexistence between communities, animals and landscapes, while also expressing pride in the reserve’s natural heritage and a hopeful vision for the future.”
She added: “One particularly memorable piece depicted the reserve’s ranger corps, including its female rangers, highlighting the role people play in protecting nature and the growing connection young people feel to conservation efforts across the reserve. Another student depicted a school classroom with the three species from the competition on the wall and textbooks on the environment on the desks, bringing to life the reserve’s environmental education program.”
The competition is seen as a starting point for longer-term engagement with the next generation, said Castis: “If all goes as planned, we would like to have our first exhibition this year.”









