BEIRUT: Ride-sharing apps, carmakers, and driving schools are targeting their newest market — Saudi Arabian women — wasting no time after the Kingdom lifted its ban on women drivers last month.
Ride-hailing service, Uber, told the Thomson Reuters Foundation on Monday it was aiming to recruit female training drivers for Saudi women who want to work for Uber by the end of the year.
The company will open its first ever “female partner support center” to be on hand to support women drivers.
“We want to do a dedicated center for females who want to be on the platform as drivers in Saudi Arabia,” Shaden Abdellatif, Uber spokeswoman for the Middle East and North Africa, said by phone from Cairo.
In a royal decree issued on Sept. 26, Saudi King Salman ordered an end by next year to the ban on women drivers.
The decision is expected to push women into the workforce and boost car sales. Uber said it wanted to be a part of the “progressive changes.”
“Your car can essentially be your small business (which) will be quite appealing for women there — it’s that idea of part-time work opportunity,” said Abdellatif.
Princess Nourah bint Abdulrahman University, an all-female school in Riyadh, announced on Twitter after the news broke that it will set up a driving school for women, a first in the country.
Carmakers were also quick to welcome the royal decree — that ordered new rules allowing women to drive be drawn up within 30 days and implemented by June 2018.
“Congratulations to all Saudi women who will now be able to drive,” Nissan said in a Twitter post depicting a license plate bearing the registration “2018 GRL.” BMW, whose X5 SUV is the group’s Middle East top-seller, also saluted the move.
The arrival of women drivers could lift Saudi car sales by 15-20 percent annually, leading forecaster LMC Automotive predicts, as the Kingdom’s “car density” of 220 vehicles per 1,000 adults rises to about 300 in 2025, closing the gap with the UAE.
However, the rule change could spell bad news for some of the 1.3 million men employed as chauffeurs in the Kingdom, including a large share of its migrant workforce.
Cars, apps and driving schools — Saudi women drivers targeted as new market
Cars, apps and driving schools — Saudi women drivers targeted as new market
Kingdom key player in regional peace, EU official says
- Hana Jalloul Muro highlights Riyadh’s role in regional stability, economic growth and advancing EU-Saudi strategic ties
Riyadh: Hana Jalloul Muro, vice-chair of the European Parliament’s Foreign Affairs Committee, has praised Saudi Arabia’s role as a “reliable partner” to the EU.
Describing the Kingdom as a “key international actor,” she highlighted its pivotal role in regional stability, including brokering peace talks on Ukraine, promoting peace in Palestine, and supporting stable governments in Lebanon and the Syrian Arab Republic.
“Saudi is a reliable partner because it is a country that has demonstrated that with Vision 2030, only in the last five, six years, it has changed impressively. It has a major women’s labor force, a very low youth unemployment rate and is growing very fast,” Muro told Arab News.
Speaking on the sidelines of the Future Minerals Forum in Riyadh, she added: “Saudi Arabia is becoming a key major player in the international arena now — for peace conversations on Ukraine, supporting the Syrian government, paying Syria’s external debt, stabilizing the government in Lebanon, promoting peace in Gaza, in Palestine and pushing for a ceasefire, too.
“So, I think it is a very key international actor, very important in the region for stability,” Muro added.
Explaining why she considers the Kingdom a reliable partner, Muro said: “It’s a country that knows how to see to the East and to the West.”
Muro also serves as the European Parliament’s rapporteur for Saudi Arabia, and is responsible for drafting reports on legislative and budgetary proposals and other key bilateral issues.
In mid-December 2025, the European Parliament endorsed a road map to elevate EU-Saudi relations into a full-fledged strategic partnership, which Saudi Ambassador to the EU Haifa Al-Jedea described as “an important milestone” in bilateral ties.
The report highlighted the possibility of Saudi-EU visa-free travel, reaffirming the EU’s commitment to advancing a safe, mutually beneficial visa-free arrangement with the five GCC countries to ensure equal treatment under the new EU visa strategy.
“One of the key hot topics is the visa waiver to Saudi Arabia, which I always support,” Muro said. “Saudi Arabia has, as you are aware, been in cascade for five years, and I think we need to work toward a visa waiver.”
The report also highlighted the economic significance of Saudi tourists to EU member states, particularly for the hospitality, retail and cultural sectors, while emphasizing that Saudi citizens do not pose a source of irregular migration pressure.
When asked about the status of the visa waiver, Muro said: “The approval, it is the recommendation to the commission to take into account its importance. We need to advance on that because we are in the framework of this strategic partnership agreement that covers many topics, so this is why the visa waiver is a central key issue.”
She added: “I think by now we recognize the international role of Saudi Arabia and how important it is to us as a neighbor — not only for security, counter-terrorism and energy, but for everything. We need to get closer to partners like the GCC, Saudi specifically.
“And I think that we need to take Saudi Arabia as a very big ally of ours,” Muro said.
During her time in Riyadh, Muro took part in a panel at the forum focused on the EU-KSA business and investment dialogue, and advancing the critical raw materials value chain.
On the sidelines, she met Saudi Vice Foreign Minister Waleed Elkhereiji to discuss ways to further strengthen Saudi-EU relations.
She also met Hala Al-Tuwaijri, chairwoman of the Saudi Human Rights Commission, saying: “I have to congratulate you and the government, your country, on doing a great job.”
